consumer insight

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Published By: HERE Technologies     Published Date: Nov 04, 2019
Accurate, contextual location data is essential to providing customers with a compelling marketing experience. K nowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. Have a listen to HERE location marketing experts Hervé Utheza and Jason Bettinger , along with Cami Zimmer (EVP Busi ness & Marketing at Glympse), as they explain how to leverage location insights to create a more engaging customer experience . Learn how location technologies bring together the geometry of the world and the movements of consumers in order to to improve th e consumer journey at each touchpoint of the shopping experience – from the first time the y see the personalized promotion to the actual delivery of their purchase . View this webinar and learn : ? How to innovate around location insights to create personali zed experiences . ? How location technologies help to r efine segmentatio
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HERE Technologies
Published By: HERE Technologies     Published Date: Oct 23, 2019
Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about around collecting and using geolocation data. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analysts, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
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HERE Technologies
Published By: InMoment     Published Date: Oct 16, 2019
InMoment surveyed 1,300 U.S. consumers to understand the state of trust and loyalty, as well as customer perception about retailers’ attempts to offer more experiences versus simple transactions. Download the report to read the insight gathered.
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InMoment
Published By: HERE Technologies     Published Date: Oct 02, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: HERE Technologies     Published Date: Oct 01, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: Experian     Published Date: Sep 26, 2019
"We are in an age of unprecedented opportunity, where ubiquitous data and new technologies are shaping the world and dramatically changing the way consumers interact with businesses like yours. The rise of fintech companies is driving competition, e-commerce has raised the bar for digital experiences, fraud is at an all-time high, and there is pressure to grow your business. You need to meet these challenges head on and do it in a way that can scale with the increasing volume — and value — of customers. All while meeting and exceeding customer expectations. We believe rapid, sustainable growth can be fuelled by acquiring the right customers and delivering customer experiences that align with their expectations. To succeed you need a comprehensive, unified view into your customers and their needs. As a business leader, how do you achieve these objectives? What can you do to attract and acquire new customers? What tools do you need to quickly act on insights and to make consistent, relev
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Experian
Published By: HERE Technologies     Published Date: Sep 23, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: Experian     Published Date: Aug 29, 2019
As organizations and consumers increasingly interact over digital channels, both parties must find ways to establish mutual trust. Experian’s Global Identity and Fraud Report Asia-Pacific (APAC) edition highlights that trusted online relationships are based on businesses providing both a secure environment and seamless consumer experiences. With insights from almost 6,000 APAC consumers, the report found that majority (71%) value ‘security’ as the most important element of an online experience, followed by ‘convenience’ (20%) and ‘personalisation’ (9%). Download the complete 2019 Asia-Pacific Identity and Fraud Report for more details.
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Experian
Published By: HERE Technologies     Published Date: Aug 08, 2019
On-demand webinar published by eMarketer Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analyst, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
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HERE Technologies
Published By: HERE Technologies     Published Date: Jul 11, 2019
Supply chain managers are increasingly leveraging location intelligence and location data to raise visibility throughout their whole logistics process and to optimize their delivery routes. Leveraging this data requires an ever-more-robust technology stack. As supply chain technology stacks become more complex, diverse and defined by legacy system integrations, Application Program Interfaces (APIs) are becoming essential to making stacks scale, allowing supply chain managers to better meet the demands of the new generation of consumers. Innovative location APIs provide supply chain stacks and applications with: Greater agility Contextual intelligence Real-time data implementation Speed Scale Introducing new technology into an organization can sometimes be daunting. As one of the world’s leading location platforms, HERE shares insights and tips to streamline the supply chain technology integration across the whole organization.
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here technologies, supply chain, mapping
    
HERE Technologies
Published By: Evariant     Published Date: Jun 18, 2019
In healthcare, a traditional call center experience can feel much like calling a cable company—detached, dull, frustrating. Personalized engagement is critical to the future of healthcare, but call center agents are often not given the tools to meet consumer expectations. Agents may be limited to a basic set of functions with minimal insights on patient journeys. Download this infographic which highlights the enormous opportunity healthcare providers have to modernize their approach to the call centers.
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Evariant
Published By: KPMG     Published Date: Jun 06, 2019
‘The five mys’ is a fresh approach to understanding human decision-making. Essential reading for CMOs and organisations faced with a constantly changing consumer. Read the report to discover: • how the ‘five mys’ generate richer insights into consumers’ unmet needs • why assumptions about different life stages need challenging • key trends shaping the interaction between consumers and companies • detailed ‘five mys’ insights across eight major economies.
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KPMG
Published By: KPMG     Published Date: Jun 06, 2019
Cities need to rethink public transport systems to meet consumer demand for flexible, on-demand services. By doing this, they can also unclog congested roads, improve safety and reduce carbon emissions. Read this insight to discover: • how patterns of mobility are changing in major cities • what customers want – and the key challenges to meeting their expectations • whether microtransit solutions can be an effective complement to traditional public services • three key levers to pull to develop responsive, demand-driven services.
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KPMG
Published By: Here Technologies     Published Date: Mar 29, 2019
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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location data, ad tech, location targeting
    
Here Technologies
Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 22, 2019
As supply chain technology stacks become more complex, diverse and defined by legacy system integrations, Application Program Interfaces (APIs) are becoming essential to making stacks scale, allowing supply chain managers to better meet the demands of the new generation of consumers. Innovative location APIs that provide supply chain stacks and applications with greater agility, contextual intelligence, real-time data implementation, speed and scale are turning the process of moving goods from A to B into a well-orchestrated exercise in precision. Introducing new technology into an organization can sometimes be daunting. As one of the world’s leading location platforms, HERE shares insights and tips to streamline the supply chain technology integration across the whole organization.
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auto, mapping, location data
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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Larsen & Toubro Infotech(LTI)
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: SAP     Published Date: Dec 10, 2018
In a consumer-driven digital economy, the pace of innovation is relentless. This era of intelligent mega-processes requires businesses to combine the right data sets and convert them into intelligent insights. The path to this digital transformation is not easy and studies have shown that 8 out of 10 early digital transformation initiatives have failed. Your transformation journey can be successful with the right approach. Download this paper to learn how you can embark on your journey to the Intelligent Enterprise.
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SAP
Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Sep 26, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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HERE Technologies
Published By: Zebra Technologies     Published Date: Aug 14, 2018
Today’s shoppers demand technology-enabled experiences that straddle clicks and bricks. They want better prices, more choices, next-day delivery and easy returns. They want a quick, friction-free product search and purchase experience, and they want it right now. How can retail technology help you satisfy them? Our 10th annual Shopper Vision Study surveyed thousands of consumers throughout North America, Latin America, Asia-Pacific, Europe and the Middle East, asking the questions that really matter to find out what shoppers really want—giving you the insight you need to be their preferred retailer, both in-store and online. The New Retail Mandate: Shopper Vision Study reveals exactly what your customers are thinking, what their habits are and how retail technology can help you be more effective. Download the Shopper Study today to learn how today’s smartest retailers use emerging technology to manage inventory, enrich the shopping experience and keep shoppers satisfied.
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global, digital, supply, chain, technology
    
Zebra Technologies
Published By: Zebra Technologies     Published Date: Aug 14, 2018
Today’s shoppers demand technology-enabled experiences that straddle clicks and bricks. They want better prices, more choices, next-day delivery and easy returns. They want a quick, friction-free product search and purchase experience, and they want it right now. How can retail technology help you satisfy them? Our 10th annual Shopper Vision Study surveyed thousands of consumers throughout North America, Latin America, Asia-Pacific, Europe and the Middle East, asking the questions that really matter to find out what shoppers really want—giving you the insight you need to be their preferred retailer, both in-store and online. The New Retail Mandate: Shopper Vision Study reveals exactly what your customers are thinking, what their habits are and how retail technology can help you be more effective. Download the Shopper Study today to learn how today’s smartest retailers use emerging technology to manage inventory, enrich the shopping experience and keep shoppers satisfied.
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shopper, vision, study, technology, customer
    
Zebra Technologies
Published By: Zebra Technologies     Published Date: Aug 09, 2018
The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace. For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
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fulfillment, vision, study, technology, manufacturer
    
Zebra Technologies
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