It can be stressful to be at the heart of your organization's digital transformation initiatives. You're the IT pro everyone is trusting to balance two top business priorities: maximizing end-user productivity and minimizing threats. Modern management ensures you can do both. Download this customer experience to learn how two IT leaders describe how they are improving employee productivity and addressing complex management issues head-on with a modern approach to management.
Welcome to Secure Hybrid Cloud For Dummies, IBM Limited Edition. The hybrid cloud is becoming the way enterprises are transforming their organizations to meet changing customer requirements. Businesses are discovering that in order to support the needs of customers, there is an imperative to leverage the highly secure IBM Z platform to support missioncritical workloads, such as transaction management applications. The Z platform has been transformed over the years. The combination of z/OS, LinuxONE, open APIs, and the inclusion of Kubernetes has made IBM Z a critical partner in the hybrid cloud world. Businesses can transform their IBM Z environments into a secure, private cloud. In addition, through IBM’s public cloud, businesses may take advantage of IBM Z’s security services to protect their data and applications.
IBM rarely, if ever publicly, talks about the future of IBM Z. When IBM's sales managers have a oneon-one client conversation (under NDA), they might inform the customer about the next processor, but the company rarely talks about the mid- to long-term future publicly. An obvious reason for this is not to disrupt sales, but at the same time, IBM believes that it is sometimes working on problems that the market might not know it has yet. IBM felt that it was doing a disservice to its current and future customers by not being more open, which is why Tarun Chopra, director, Product Management for IBM Systems, and Ross Mauri, general manager, IBM Z, agreed to talk to IDC about the future of IBM Z. In these conversations, IBM was not putting a date on any of the topics it was willing to discuss. But the company was willing to talk about where it is investing R&D dollars and skills.
Treue- und Prämienprogramme sind effektive Mittel, mit denen Marken die Interaktion, Akquise und Treue von Mitgliedern steigern können. Erfahren Sie, warum führende Marken auf moderne CIAM-Lösungen (Customer Identity and Access Management) setzen und damit ihre Treueprogramme skalieren, das Nutzererlebnis verbessern und den ROI maximieren.
In diesem Whitepaper erfahren Sie, welche Herausforderungen Sie bei der Transformation, Erweiterung und Skalierung von Kundenbindungs- und Prämienprogrammen und damit verbundenen Mitgliedschaftsinitiativen meistern müssen. Darüber hinaus stellen wir Ihnen Lösungen vor, die auf tiefgehenden Einblicken in vier praxisnahe Fallstudien basieren. Wir untersuchen die Anforderungen an eine unternehmensweite CIAM-Lösung und sprechen verwandte Themen wie „Entwicklung oder Kauf“ und „CIAM vs. IAM“ an.
Anhand von vier verschiedenen Fallstudien – und den daraus resultierenden Identitätsmanagement-Lösungen, die durch das jeweilige Unternehmen implementiert wurde
Das Customer Identity and Access Management (CIAM) spielt für Marken, die ihren anspruchsvollen Kunden ein nahtloses, sicheres digitales Erlebnis bieten wollen, eine immer größere Rolle. Als Teil des Identity and Access Management Playbook bietet Forrester Research Unterstützung beim Aufbau eines kundenorientierten IAM-Teams, das über die nötigen technischen Fähigkeiten, Geschäftspraktiken und zwischenmenschlichen Eigenschaften verfügt, um eine CIAM-Strategie zu entwerfen und sie über verschiedene Funktionsgruppen hinweg zu implementieren.
Lesen Sie den vollständigen Bericht, um zu erfahren, was Sie bei der effektiven Gestaltung eines CIAM-Teams berücksichtigen sollten. Die Kernpunkte des Berichts:
? Vier wichtige Rollen für Ihr CIAM-Team
? Warum die gemeinsame Nutzung und Integration von Kundendaten über Unternehmensgrenzen hinweg entscheidend für den Erfolg ist
? Die wichtigsten technischen, geschäftlichen und zwischenmenschlichen Fähigkeiten, die die Mitglieder Ihres CIAM-Teams mit
Heutzutage zählen die Identität der Kunden und die damit verbundenen persönlichen Daten zu den wichtigsten und wertvollsten Ressourcen jedes Unternehmens. Die Verwaltung dieser digitalen Identitäten (von der ersten Registrierung und Anmeldung bis zu den späteren Phasen der Kundenbeziehung) und die Verwertung der dazugehörigen Daten sind komplexe Aufgaben, die häufig als CIAM (Customer Identity and Access Management) bezeichnet werden.
Wenn Unternehmen ein System zur Erfassung, Verwaltung und Nutzung von Daten zu digitalen Identitäten und Kunden implementieren, haben sie grundsätzlich zwei Möglichkeiten: Sie können ein eigenes Produkt entwickeln oder eine dedizierte Lösung von einem auf CIAM spezialisierten Anbieter kaufen.
In diesem Whitepaper finden Sie eine detaillierte Analyse der CIAM-Implementierungsoptionen, darunter Folgendes:
? die wichtigsten Voraussetzungen für ein erfolgreiches CIAM-System für Unternehmen
? Vor- und Nachteile verschiedener Varianten der CIAM-Implementierun
Omnichannel is one of those words everyone
uses, but few use correctly. It’s not another word for
multichannel. It’s a different state of existence.
In our experience, multichannel is the ability to interact
with customers across many different channels, but
not necessarily in a cohesive fashion. As new channels
become available, they are “bolted on” to existing
customer experience infrastructure such as CRM
or customer support systems. Too frequently, the
management of these channels becomes siloed (web
versus in-store sales, for example). The effect of this from
the customer experience standpoint can be disjointed
and jarring. For example, the resolution of an issue
following a customer conversation with an associate
in the contact center may not be reflected when the
customer goes online or into a store.
Yet the ability to offer multichannel service experience is
table stakes for today’s business. If you’re not available in
the channels where customers want you to be, you cease
PKI is becoming a critical underpinning to help organizations succeed as they roll out new digital business models. Establishing a trusted infrastructure through PKI will help businesses take smart risks, evolve quickly and manage relationships with customers, partners, vendors and employees more effectively.
Certificate management is a crucial part of a robust PKI implementation, ensuring visibility and adherence to policy throughout the certificate lifecycle: from identity vetting, to issuance, to renewal to revocation. As Gartner noted in its recent report, “PKI is Gearing Up for the Internet of Things”
Robotic Process Automation (RPA) is helping
companies reduce costs and improve on quality and
productivity by automating some of their most time
consuming, rule-based and replicable business
processes. RPA is especially effective in the banking
and insurance sector where it brings speed and
efficiency to customer service and compliance.
Based on artificial intelligence algorithms, Expert
System’s Cogito cognitive technology enables an
automatic, human-like understanding of the content of
text documents. Applied to RPA, Cogito adds greater
business value and ROI for both repetitive and
complex information-intensive processes.
Using Cogito, companies can expect up to 53%
savings on activities such as FTEs and warranty
management, and cost reductions of 30 to 60% for
email management and quote processing, etc.
Every organisation is at a different point in their progression with campaign management. Maybe you’ve had some success with email marketing and you want to expand your efforts across additional channels. Perhaps you invested in a campaign management solution several years ago when you had fewer marketing channels, simpler data sets and less sophisticated customers. It could be you’re a new marketing team, eager to set yourself up for success with an enterprise-class campaign management solution that meets all the requirements you know about—and even some you don’t.
Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI.
In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM.
By examining four diverse case studies — and the resulting identity management solutions that were implemented by the respective companies — this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.
In today’s markets, customer identities and the personal data associated with them are among the most critical and valuable assets of any enterprise. Managing these digital identities — from first registration and login to the later stages of the customer relationship — and extracting business value from the associated data are complex tasks, commonly referred to as customer identity and access management (CIAM).
When implementing a system to collect, manage, and utilize digital identity and customer data, companies have two basic choices: in-house development or buying a dedicated solution from a vendor specialized in CIAM (i.e., build vs. buy).
Read this white paper for an in-depth analysis of CIAM implementation options, including:
? Must-haves for a successful, enterprise-grade CIAM system
? Pros and cons of implementation options, ranging from in-house software development to commercial off-the-shelf solutions
? A real-world case study that illustrates the ROI of an effective CI
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups.
Read the full report to learn critical considerations to make your CIAM team effective. Report highlights:
? Four essential roles for your CIAM team
? Why sharing and integrating customer data across organization barriers is critical for success
? The most important technical, business, and interpersonal skills to look for in CIAM candidates
Published By: MuleSoft
Published Date: Jun 27, 2019
Banks of all sizes, from multinational firms to regional credit unions, face unparalleled pressure to digitally transform in the face of evolving customer expectations. Learn how a top 10 bank partnered with MuleSoft to address these pressures by developing an application network to rapidly modernize legacy systems, digitally transform mortgage lending, and accelerate Salesforce implementation.
Read this whitepaper to learn:
How banks can leverage APIs to accelerate integration between core banking systems, legacy applications, and modern SaaS endpoints.
The step-by-step approach a top 10 bank took to build a Center for Enablement (C4E) and transform their SDLC to accelerate application development.
How the bank created unified customer experiences across different product lines, from mortgages to wealth management, across in-person, and digital engagement channels.
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures.
Three best practices to design your org for successful experience delivery:
1. Cultivate the right skills and find the right talent for customer obsession
2. Set up org structures that encourage cross channel collaboration
3. Embrace the possibility of using external support to address the challenges of change management
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
The fight for customer attention is a daily struggle, but it doesn’t have to be. With a data management platform (DMP), you can be confident that the experiences you deliver are the ones your customers want and expect.
o What a DMP can do for you
o The three functions of a DMP
o How Adobe Audience Manager can help
In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool.
But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
Gartner conducts an annual magic quadrant on CRM lead management and Marketo has been named as a leader. Marketo leads all vendors in completeness of vision, and now part of Adobe, seek to continue that vision for a product that helps create the best possible customer experience.
Read the Gartner report Magic Quadrant for CRM Lead Management, and learn the following:
? How CRM lead management enhances the customer journey
? How CRM lead management can convert even more sales
? Why Marketo remains a Leader on the strength of its overall platform
At Motorola Solutions, our purpose is simple; we create mission-critical
communication solutions to help our customers build safer cities and thriving
communities. That’s why we recently acquired Avigilon, an industry leader in
video, access control and video analytics solutions, in our ongoing effort to
provide trusted security solutions to our customers to help them be their best in
the moments that matter.
In the modern world of utilities, when it comes to providing electricity to
light the family kitchen, transporting clean drinking water across many miles
to the tap, or delivering the natural gas that heats the oven — everything
must follow a process. At the frontline of ensuring these processes remain
consistent, is having the ability to instantly know when an incident occurs that
can disrupt the critical work that needs to be done.
Avigilon access control and video management software is available to help
utility operations ensure their critical processes are protected, so servi
Published By: IBM APAC
Published Date: Jun 21, 2019
Understanding cloud environments and making decisions about multiloucd management can be complex. Questions arise, such as how organizations need to change in this multicloud world. Working with enterprise customers, IBM has identified ten key pain points and related best practices that help organizations successfully navigate these transformations. This covers the following key pain points:
• Cost transparency and visibility
• Dynamic, up-to-date Catalog
• IT to operate in two, connected models
• Standardized consumption
• Aggregated services for added value
• Integration remains a necessity
• Control without obstruction
• Challenges of user management
• Primary consumption: Machine-to-machine purchase
• Internal and external IT role changes
Take a look at the top five reasons business and operations professionals are implementing fleet management systems — and seeing results. This easy-to-read ebook shows you how fleet management works and which features can lead to increased profits, better customer service and other important benefits. Learn more about features you may not have known about, as well as the surprising numbers around what you stand to gain. You’ll see what more and more of your peers are discovering — that a fleet management solution may be the key to making your job easier, by helping you solve common fleet-related problems.
In every organization, five main processes usually are occurring simultaneously, but often disjointedly: customer management; pipeline and forecast management; sales enablement and training; quote and proposal management; and sales compensation and incentives. This e-book covers the ways in which they need to evolve and be streamlined, and puts the following questions for a quick self-assessment:
? Is my sales organization evolving at pace with customer expectations?
? Are my sales reps providing value to every customer exchange?
? Are my reps set up for success, and set up to sell quickly after they onboard or change territories?
? Do you provide your reps with the tools they need to be efficient and effective?
Maximize go-to-market initiatives with SAP
To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy.
The Crossover Effect: Positioning Consumer Products Companies for Growth
Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth.
? Join the Direct-to-Consumer Revolution
Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before.
? Henkel Drives Sales Innovation with SAP Trade Management
Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
In the era of individual-centered economy, customers are demanding faster, more personalized services. To deliver these services, successful organizations realize the benefits of accurate and trusted master data. And in today's always on society, companies can no longer afford to allow downtime for maintenance and scheduled upgrades for these services and the supporting applications. With low latency capabilities in IBM InfoSphere Master Data Management designed to easily connect to applications in a zero-downtime environment, the highest demands for user interactions can now be realized. As a result, businesses can therefore take the next step in their digital transformation initiatives to truly drive personalized differentiated customer experiences to separate themselves in today's crowded marketplace.
View this webinar to discover how IBM MDM puts these capabilities within easy reach. The webinar will:
Reveal how these capabilities are being delivered on-premise and on t