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Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Patients are going digital — and taking the healthcare system with them. Learn how in the 2017 Digital Trends in Healthcare and Pharma report. Download it now to learn: Why two-thirds of healthcare companies are investing in data analysis. How they’re building content marketing programs to boost patient knowledge. What they plan to do with virtual and augmented reality this year and beyond.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Hewlett Packard Enterprise     Published Date: Nov 06, 2017
Hyperconverged infrastructure is radically shaking up the IT landscape, creating huge operational and economic benefits. Tier 1 applications such as Exchange, SQL Server, Oracle and others are among the many beneficiaries of this new generation of infrastructure. However, there are many vendors jumping on the market bandwagon, and not all systems that are marketed as hyperconverged really fit the criteria. IT organizations need to do their homework to ensure they are selecting true hyperconverged solutions.
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hyperconverged, infrastructure, virtualized, environments, sql, it landscape
    
Hewlett Packard Enterprise
Published By: Schneider Electric     Published Date: Oct 31, 2017
In some cases, adopting cloud IoT platform may make more sense where required processes, communication costs and cloud costs meet sufficient total cost of ownership against deploying MDC. Additionally, in situations that an end-user organization already has a secure room or a modular data center solution where infrastructure can be housed and/or the amount of infrastructure involved may be too small to benefit from power/cooling advantages of being housed in an MDC, the organization may not see a need for an MDC. An MDC is nothing more than a smaller form of a modular data center, and a number of providers have entered the modular data center solutions space in the past. These modular data center solution providers came into the market with high expectations for growth and ROI only to find that high sales were not forthcoming due to limited use cases, so many exited the space.
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algorithm analysis, buyer trend, iot, workloads, market, vendors, data centers
    
Schneider Electric
Published By: Hewlett Packard Enterprise     Published Date: Oct 23, 2017
Midsized firms operate in the same hypercompetitive, digital environment as large enterprises—but with fewer technical and budget resources to draw from. That’s why it is essential for IT leaders to leverage best-practice processes and models that can help them support strategic business goals such as agility, innovation, speed-tomarket, and always-on business operations. A hybrid IT implementation can provide the infrastructure flexibility to support the next generation of high-performance, data-intensive applications. A hybrid foundation can also facilitate new, collaborative processes that bring together IT and business stakeholders.
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digital environment, hyper competitive, business goals, hybrid it, technology, hpe
    
Hewlett Packard Enterprise
Published By: Secureworks ABM UK 2017     Published Date: Oct 23, 2017
Cybercriminals can be goal-driven and patient, and they often have a singular focus, plenty of time and access to vast, modern technical resources. Both organized and forum-based criminals are working constantly to find innovative and efficient ways to steal information and money with the lowest risk to their personal freedom. If we wish to stay “one step ahead” of the threats detailed in this report, awareness of online criminal threats, techniques and markets is our best defense.
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cyber security, cyber security framework, data security, firewall, general data protection regulation, incident and problem management, information security, intrusion detection
    
Secureworks ABM UK 2017
Published By: UBM Technology     Published Date: Oct 19, 2017
Gain insight into what IT buyers look for when they go to events and how marketers can drive meaningful engagement with those buyers before, during, and after them.
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UBM Technology
Published By: IBM     Published Date: Oct 17, 2017
Banks today are continuously challenged to meet rigorous regulatory requirements. They must implement strict governance programs that enable them to comply with a wide variety of regulations stemming from the financial crisis that began in 2007, including the DoddFrank Act, Basel Committee on Banking Supervision regulations, the General Data Protection Regulation (GDPR), the Revised Payment Services Directive (PSD2) and the revised Markets in Financial Instruments Directive (MiFID2). Many of these new regulations are spurring banks to rethink how data from across the enterprise flows into the aggregated risk and capital reports required by regulatory agencies. Data must be complete, correct and consistent to maintain confidence in risk reports, capital reports and analytical analyses. At the same time, banks need ways to monetize, grant access to and generate insight from data
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IBM
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Modern Marketers know their customers expect experiences that will blow their minds. Customers are tech savvy, on the move, and want to interact with your brand on their terms. This means wherever, whenever, and however they want. It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day.
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Oracle Marketing Cloud
Published By: Adecco     Published Date: Oct 05, 2017
Use our Salary Guide to adapt as fast as the talent you’re after. Your company will only go as far as your creative and marketing minds take it. They build your unique brand and convince consumers to buy your products and services. But to acquire the best of them, you have to do some convincing of your own—and it starts with salaries. Even with the justified chatter about career paths, culture and work-life balance, salary is still the one. In fact, two thirds of respondents to the recent Workforce 2020 study conducted by Oxford Economics and SAP SE, agree—they all said money matters most. Our Creative & Marketing Salary Guide is the single most important hiring and retention tool for your company. It’ll help you confidently discuss and offer convincing salaries that help you land new talent and keep old talent.
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Adecco
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Accountability in marketing means one thing: Can you deliver on what you promised? The good news is that using a data management platform and data-driven marketing can help you improve accountability—especially when it comes to revenue. Because the more you know about your prospects, the more precisely you can market to them at the moment they’re ready to buy. Get this guide to see how revenue accountability can help you cut marketing costs by reducing waste and dramatically improving your ROI.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014. Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.
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Oracle Marketing Cloud
Published By: Reputation.com     Published Date: Oct 02, 2017
1. Meet the new healthcare consumer The consumerization of healthcare, major demographic shifts, and the migration to mobile and social media are tilting the balance of power away from traditional healthcare marketers and into the hands of potential patients. 2. Online reputation is the new competitive frontier for marketers Healthcare brands are no longer controlled by marketers. Patient feedback about doctors and facilities online is leading to total market transparency for healthcare consumers. CG-CAHPS surveys only go so far in providing social proof. 3. Healthcare branding is becoming hyper-local In the search for providers, all branding is local – at the level of individual practitioners and facilities. Proliferating points of presence on the web make this a challenge that requires technology. But healthcare marketers who scale online review volume and quality will be rewarded with higher search visibility. 4. Business implications Online ratings and reviews stand between everyth
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Reputation.com
Published By: Adobe     Published Date: Sep 12, 2017
Read the Forrester Wave: Data Management Platforms to see why Adobe Audience Manager is recognized for consistency and category leadership. Forrester states, "Adobe is a smart choice for marketers focused on extending control across channels."
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Adobe
Published By: Akamai Technologies     Published Date: Sep 11, 2017
Bots are responsible for 30% to 70% of website traffic. They have many purposes, range from good to middling to bad, and from simple to sophisticated. Bot management solutions vary a lot too. Vendors say they can solve your bot problems. Can they? The bot management market is evolving, with many vendors of different sizes, experiences and capabilities. It’s important to solve your bot problems without getting in the way of business. In this ebook, you’ll get insight into how to evaluate bot management solutions and understand what the differences mean for you.
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credential abuse, bots, marketing, bot management, bot solutions
    
Akamai Technologies
Published By: VMware     Published Date: Sep 06, 2017
"VMware was named a leader again in the IDC MarketScape: Worldwide Virtual Client Computing Software 2016 Vendor Assessment. According to the IDC MarketScape report, “It would appear that the commitment made in 2013 (by VMware) is resulting in solid gains and the strategies that were employed have been effective. These elements, along with reference interviews, provide VMware with a solid rating in the IDC MarketScape. As a result, IDC has placed VMware in the Leaders category in this IDC MarketScape. VMware's position reflects the company's market position and commitment to providing resources to expand its VCC product portfolio as well as supporting software and hardware solutions.” Download a free excerpt of the IDC MarketScape: Worldwide Client Computing Software 2016 Vendor Assessment, available from VMware."
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vmware, idc marketspace
    
VMware
Published By: CA Technologies     Published Date: Aug 24, 2017
In recent years, the concept of “Anywhere, Anytime Computing” has become the common denominator in driving personal electronic device sales, as users are adopting to new categories of devices such as smartphones, tablets, and smartTVs. These devices enable consumers and employees to access information and services from almost any device at any time. Gartner studies show that the estimated mobile phone market is to reach 1.8 billion devices in 2013.
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CA Technologies
Published By: IBM     Published Date: Aug 23, 2017
Banks today are continuously challenged to meet rigorous regulatory requirements. They must implement strict governance programs that enable them to comply with a wide variety of regulations stemming from the financial crisis that began in 2007, including the DoddFrank Act, Basel Committee on Banking Supervision regulations, the General Data Protection Regulation (GDPR), the Revised Payment Services Directive (PSD2) and the revised Markets in Financial Instruments Directive To keep pace with regulatory changes, many banks will need to reapportion their budgets to support the development of new systems and processes. Regulators continually indicate that the banks must be able to provide, secure and deliver high-quality information that is consistent and mature.
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risk mitigation, data aggregation, risk reporting, banking
    
IBM
Published By: Datastax     Published Date: Aug 23, 2017
A holistic approach to using customer data to enable data-driven decisions for attracting, retaining, and delivering value through customer experience is what is going to drive many business initiatives over the next 12-month period. Though they each have varying degrees of capability to transform their customer experience applications and remain continuously available no matter what is critical to their success. Companies surveyed are eager to deliver a great customer experience and capture market share, but many CX journeys are hindered by business unit siloes, insufficient budget, and technical challenges. The responses provide key insights into the business priorities, challenges, and data technology needs of companies embarking on or in the midst of their CX journey.
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datastax, customer data
    
Datastax
Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: Juniper Networks     Published Date: Aug 10, 2017
OpenLab provides an environment and set of resources where customers representing telecommunications, education, government, financial services, and virtually every other vertical market can explore new technologies, all in the spirit of network transformation. By examining SDN/network automation solutions such Network Functions Virtualization (NFV), software-defined WAN (SD-WAN), and others, OpenLab offers a platform for developing and delivering new network-integrated functionality that serves the greater need.
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technology efficiency, cloud storage services, mobile devices, applications, online collaboration tools, client services, data encryption, remote access
    
Juniper Networks
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