When Q4 rolls around, people start hanging
Christmas lights, planning family gettogethers,
stocking up on booze for said
family get-togethers — and buying gifts.
It’s true, the last quarter of the year is great for sipping eggnog, but it’s also when big and small
businesses alike make or break their revenue goals, often making 20-30 percent of their annual
sales, according to the National Retail Federation. With the average holiday shopper purchasing
16 gifts during the season, wintertime is salestime.
We’ve compiled the 10 things brands and retailers can do to boost revenue during the holiday
season — and keep customers coming back for more.
Published By: SAP Concur
Published Date: Sep 25, 2019
"Regardless of your organization’s industry, size, or location, travel and expense spend mistakes or fraud can have significant financial consequences. However, by establishing checks and balances to put you in control of employee spend, and making it easy for employees to comply with policies, you can mitigate, detect, and prevent losses due to accidental errors or fraudulent activities.
Download this tipsheet to find out how you can cultivate compliance to better protect your business today."
Migrating to a new marketing automation platform (MAP) is like moving into a new house. You have to itemize everything that’s moving with you, pack up all your data, and say goodbye to the way it was before. Forever. And it doesn’t end after you’ve shifted - you’re going to have to spend some time living out of boxes, gradually unpacking, and realizing you’d like to organize things a little differently as you go.
That having been said, most marketers consider platform migration a big headache.
The 2019 version of High Performance Computing (HPC) has changed considerably from previous years’. Most notably, advancements in Artificial Intelligence (AI) has given rise to data-centric applications in machine learning. Machine learning often relies on HPC technologies, particularly in the early training phase, and in many cases, machine learning initiatives share infrastructure, budgets, and personnel with established HPC installations. A 2018 Intersect360 Research study found that the majority of experienced HPC users had also embarked on machine learning applications, usually overlapping HPC and AI.
Artificial Intelligence (AI) is rapidly becoming an essential business and research tool, providing valuable new insights into corporate data and delivering those insights with high velocity and accuracy. Enterprises, universities, and government organizations are investing tremendous resources to develop a wide array of future-focused Deep Learning (DL) and Machine Learning (ML) solutions such as:
• Autonomous vehicles that circulate unassisted in our cities
• Real-time fraud detection that protects shopping and internet transactions
• Natural language translators that remove language barriers
• Augmented reality that delivers a far richer entertainment experience
• Accelerated drug discovery
• Fully enabled personalized medicine and remote health diagnostics
This report details the capabilities that can help improve efficacy of marketing efforts and share results with leaders, With marketing automation, you can accomplish a lot:
- manage prospects by connecting leads and accounts on every channel
- align your sales and marketing teams with integrated sales applications
- understand, prove, and optimize your marketing efforts with measurement and attribution tools
Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across departments, and create an environment of success.
Learn how to do the following:
- generate more leads by adopting a more holistic view of the sales funnel
- boost collaboration by implementing a commission structure into your marketing department
- create internal service-level agreements to streamline process and develop accountability
IDC surveyed users of Adobe Experience Manager Sites and found substantial ROI
WHY SHOULD THE TARGET AUDIENCE CARE?
A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency.
According to IDC's analysis, AEM Sites enables organizations to realize on average annual business value of $3.92 million per organization over three years and a 348% three-year ROI by:
— Making the creation and delivery of digital experiences more consistent and streamlined and accelerating time to market for new experiences
— Empowering - and increasing the productivity of - employees responsible for digital experiences
— Improving the digital customer experiences organizations deliver, thereby increasing engagement levels and generating additional business
Adobe named a Leader in Forrester's DXP report (Forrester Wave™: Digital Experience Platforms, Q2 2019)
Why audience should care:
To keep pace with increasing customer expectations and drive business growth, you need to manage your customers' experiences from beginning to end. You need real-time customer insights, connected to solutions that deliver those experiences immediately. And just as important as technology are the people and processes you put in place.
This is significant, because in the first version of this report in 2015 Adobe was the only (albeit just barely) leader. In the second version in 2017, Adobe has been demoted and Oracle was a leader. Our advancements with Adobe Experience Platform have certainly had a significant impact on our positioning this year.
One of the key points highlighted for Adobe being a leader is the focus on enterprise-scale dynamic customer profiles and event-based integration and workflow.
Adobe continues to expa
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café.
WHY SHOULD THE TARGET AUDIENCE CARE?
Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include: - Finding a platform that is flexible, agile, scalable. - The benefits of employing a single platform for all commerce use cases. - Leveraging customer data for commerce strategies - Employing an ecosystem of support. - Focusing on long term value over the initial costs. Every organization is at a different point in their ability to deliver frictionless shopping experiences that customers demand. Follow these guidelines to position your business for strategic growth.
Companies must learn to differentiate themselves to stay ahead. Improved experiences can help you not just sustain but accelerate past the competition. Find out how your business can outperform the competition in The Path of Experience-Driven Commerce.
Read the guide to learn how to:
- Understand you audience and increase engagement.
- Own the omnichannel experience.
- Enable business and customer insights.
Las ciudades son cada vez más inteligentes y más rápidas. Sin embargo, los servicios
de transporte no siempre evolucionan al mismo ritmo.
Eso puede cambiar hoy mismo. Con Amazon Web Services (AWS) y nuestro ecosistema de
partners, puede emprender un viaje hacia la innovación y la transformación de toda la ciudad.
Desde la administración de las señales de tráfico hasta la vigilancia de las intersecciones,
pasando por un uso inteligente de los aparcamientos y un sistema de transporte público
mejorado, AWS está aquí para ayudarle a poner en marcha su proyecto, proporcionándole la
escalabilidad y flexibilidad que necesita para hacer realidad sus aspiraciones y mejorar la vida
de todos los ciudadanos.
Participe en el futuro del transporte con AWS y únase a las ciudades más sensacionales
Un cambio rápido está en marcha en el mundo del gobierno digital. Este cambio no solo
está siendo impulsado por los avances de la tecnología, sino también por una comunidad
unificada por nuevas formas de pensar, ideas audaces y soluciones costeables y escalables.
En apoyo a esta nueva y brillante era de innovación, Amazon Web Services (AWS) está
ayudando a dar vida a estas visiones. Desde proyectos que impulsan el turismo a través
de datos, hasta asegurar que los pronósticos meteorológicos siempre sean accesibles;
pasando por encontrar nuevos hogares para huérfanos refugiados, hasta asegurar que
los resultados electorales no saturen sitios web, y mucho más.
Al beneficiarnos de las regiones de AWS, estamos ayudando a muchos de los pensadores,
creadores y constructores más ambiciosos del sector público a hacer realidad sus ideas.
Para innovar. Para inspirar a otros. Y para seguir construyendo.
Descubra hoy el futuro del gobierno digital en la nube.
How can brands create relevant, authentic advertising experiences with real-world location intelligence?
Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns.
HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel.
*Souce: Ovum and Counterpoint Research annual indexes
While the retail industry has made great stri
des in understanding the online
consumers, it has been difficult to observe and analyze their wh
Advanced location intelligence enables marketers to
consumer journeys to within meters, whether indoors or outdoors, as they move ar
changing environments, such as
stores, malls, restaurants, residential addresses,
landmarks, and places of interest.
starting to launch
more targeted campaigns by
using location to understand consumer behavior.
Find out why location intelligence ca
a wide range of benefits to the entire retail industry
time location targeting, reduced ad
spend, enhanced campaign
attribution, and more.
Despite the thousands of MarTech solutionsavailable today, we’re stillmissing a comprehensive, connected view of our marketing data.Imagine if we could connect the dots.You know you don’t have the fully integrated picture of your marketing data, but how do you troubleshoot, whom and what should you ask?Here’s a check listof questions and exercises to help you discover your data and process bottlenecks. Are you ready?
Published By: Anaplan
Published Date: Sep 19, 2019
Réalisée par Mint Jutras, cette étude analyse la plateforme de planification intégrée d’Anaplan, sa proposition de valeur et ce qui la différencie des solutions du marché. « Le moteur de planification en mode cloud d’Anaplan peut conjuguer les avantages de deux mondes : il est déployé en tant que plateforme suffisamment souple pour s’adapter à vos besoins spécifiques. Mais au delà d’un outil technique, c’est une plateforme métier dont la facilité d’utilisation permet aux utilisateurs dépourvus de compétences techniques de concevoir, de modéliser et de configurer des applis… Cette plateforme métier dispose d’un plan vivant et dynamique qui s’adapte à l’évolution des objectifs et des conditions du marché. L’analyse prédictive renforce cette approche, ce qui permet non seulement d’adapter les plans aux changements lorsqu’ils surviennent, mais également d’anticiper au mieux les évolutions qui se profilent. Voulez-vous en savoir plus ? Téléchargez le rapport dès maintenant.
Published By: Anaplan
Published Date: Sep 19, 2019
Les consommateurs adoptent de nouvelles méthodes d’achat. Les épais catalogues de vente par correspondance n’ont pas fait long feu. Aujourd’hui, un simple clic est suffisant pour valider notre panier numérique.
Pour ne pas être en reste, les entreprises doivent avoir la possibilité de planifier avec précision et en temps réel. C’est pour répondre à ces nouvelles exigences qu’Anaplan a enrichi sa plateforme d’une solution de pilotage numérique de la demande (DDM – Digital Demand Management), selon une approche collaborative conçue pour répondre à la demande omnicanal.
Que contient le livre blanc publié par SupplyChainBrain ?
• Quel est le rôle du pilotage numérique de la demande sur le marché actuel ?
• Concernant le pilotage de la demande, quels sont les avantages d’une approche connectée ?
Published By: Anaplan
Published Date: Sep 19, 2019
Angesichts eines immer stärker umkämpften Marktes entwickeln vorausschauende Führungskräfte im Vertrieb immer wieder neue Absatzmöglichkeiten und Strategien, um den Wettbewerb hinter sich zu lassen.
Anaplan for Sales wurde entwickelt, um die Go-to-Market-Strategie Ihres Unternehmens zu stärken und Sie als Führungskraft im Vertrieb dabei zu unterstützen, die richtigen Entscheidungen zu treffen.
Was können Sie in unserem Whitepaper erfahren?
• Wie können Sie die notwendige Agilität und Flexibilität im Rahmen Ihrer Vertriebsplanung erreichen?
• Warum sollte die Planung für Ihre Go-to-Market-Strategie auf einer einzigen Plattform erfolgen?
• Wie kann Ihnen eine moderne, Cloud-basierte Planungslösung dabei helfen, schneller die richtigen Entscheidungen zu treffen?
"Security analysts have a tougher job than ever. New vulnerabilities and security attacks used to be a monthly occurrence, but now they make the headlines almost every day. It’s become much more difficult to effectively monitor and protect all the data passing through your systems. Automated attacks from bad bots that mimic human behavior have raised the stakes, allowing criminals to have machines do the work for them.
Not only that, these bots leave an overwhelming number of alert bells, false positives, and inherent stress in their wake for security practitioners to sift through. Today, you really need a significant edge when combating automated threats launched from all parts of the world.
Where to start? With spending less time investigating all that noise in your logs."
"Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work.
Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.1
As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world."
This paper examines how cities are using cloud technology to address public challenges, using the framework of the global coalition, Smart Cities Council. This framework promotes three core values for smart cities: livability, providing clean, healthy living conditions without pollution and congestion; workability, providing an enabling infrastructure (energy, transportation, internet connectivity) and high-quality jobs; and sustainability, doing so at no cost to future generations, as the Council puts it. This paper proposes a fourth core value, inclusivity: provisioning services to all city residents regardless of their background.
This document provides information to assist customers who want to use AWS to store or process content containing personal data, in the context of common privacy and data protection considerations. It will help customers understand: the way AWS services operate, including how customers can address security and encrypt their content, the geographic locations where customers can choose to store content, and the respective roles the customer and AWS each play in managing and securing content stored on AWS services.