Published By: Acoustic
Published Date: Aug 22, 2019
Companies that can harness the
power of data are tomorrowís
winners. At Acoustic, we believe
deeply in the importance of putting
data into context to help companies
quickly determine which marketing
messages are resonating and which
strategies are outpacing the market.
The 2019 Marketing Benchmark
Report examines email and mobile
marketing messages sent by
thousands of brands in 2018 to
establish industry standards on
customer engagement, delivery
and subscriber churn. Our analysis
uncovers trends and benchmarks
than can help you optimize your
audience outreach. Use this
valuable information to compare
how your campaigns are performing,
see where to focus your efforts and
build your case for more investment.
Published By: Mimecast
Published Date: Apr 10, 2019
Email. Itís the number-one business application used by organizations. Itís also the number-one method used to execute cyberattacks, enabling malware delivery, phishing, impersonations, and the spread of threats that are already internal to your organization. In fact, 91 percent of all cyberattacks start with an email. And your organization canít function for long without email. How many hours of email downtime can your organization comfortably live with? If email isnít accessible due to an adverse incident like malicious intent, human error or technical failure, your organization would likely suffer.
The only way to get ahead of cybercriminals and to holistically protect your business is to adopt a new approach to email security. You need a multidimensional approach that brings together threat protection, adaptability, durability and recoverability in a single cloud-based service. You need to enable these four dimensions to truly provide cyber resilience for your email.
Published By: Cisco EMEA
Published Date: Mar 08, 2019
When it comes to the threat landscape, itís important to take a look in the rearview mirror once in a while.
As with driving, not only do you get a good look at whatís behind you, but you can often spot whatís coming up quick, set to overtake you.
Thatís the spirit of this threat report. Weíve picked out five key stories from the last year or so, not just because they were big events, but because we think these threats, or similar ones, could very well appear in the near future. Take modular threats like Emotet and VPNFilter, for example.
These are threats that can deliver an on-demand menu of attacks and threats, depending on which device is infected or the intended goal of the attacker. We saw plenty of such modular threats in recent history, and wouldnít be surprised if we see more in the future.
Email remains the darling delivery method of attackers, with threats from cryptomining to Emotet using it to spread. Itís also highly likely that other threats, such as unauthorized M
At IBM Watson Marketing, we believe deeply in this
practice and have dedicated a large effort to provide
some of this critical data to marketers.
The newest IBM Watson Marketing annual report of
marketing benchmarks is bigger and better than ever
with mobile marketing metrics data in addition to
email marketing metrics.
This yearís report includes traditional benchmark
metrics such as email marketing open, click-through
and unsubscribe rates, as well as email client and
device data and engagement/read rates. New
this year to the report are delivery and message
frequency metrics for SMS and open and clickthrough rates for mobile push messages.
Improving the customer experience is a strategic imperative for most
organizations today, but delivering an engaging experience across the growing
number of digital customer touch points can be a daunting challenge.
Organizations must deliver responsive experiences that ďplay wellĒ on
smartphones, PCs, and tablets. They must publish content to installed app
experiences on mobile and other connected devices, to social channels, and
to email campaigns. They must manage global sites in different languages,
localize the experience for different markets, and ó increasingly ó personalize
the experience for different customer personas or segments.
A modern digital experience management platform is essential for any
organization hoping to make digital experience delivery a core competency.
IDC interviewed organizations using Adobe Experience Manager Sites (AEM
Sites) to understand the impact of the platform on their ability to create,
manage, and deliver digital experiences. Study participants
Published By: Mimecast
Published Date: Aug 16, 2018
Email. You use it constantly. And itís the number-one application to keep your organization functioning, lines of communication flowing, and productivity seamless. Organizations need email to stay up-and running all the time. After all, itís supposed to just work, right?
This is where trouble often sets in. Cybercriminals use email constantly, too. Itís the number-one vector used to initiate attacks like malware delivery (think ransomware), impersonations and phishing attacks. In fact, almost 90% of organizations* have seen the volume of phishing attacks either rise or stay the same over the past 12 months. Internal threats have also been on the rise: Most organizations have encountered internal threats driven by careless employees (88%), compromised accounts (80%) or malicious insiders (70%) over the last year.
The DNS is an often-overlooked protocol. Historically, many companies believed they could either run their own DNS service in-house or simply use a bundled option provided by their hosting or CDN provider. However, with the rise in DDoS attacks and continued migration to the cloud, the mission-critical nature of the DNS has become quite apparent to companies around the world. As a result, many are searching for a managed DNS provider.
Published By: Oracle OMC
Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, todayís buyers employ an extensive network of tools and resources to
make the most informed purchase decisions.
The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply canít be gleaned manually.
Architects and engineers focus on functionality, cost effectiveness and efficiency. Yet many firms fail to apply those same standards to sharing large files with their clients. Read this E-Book to learn how your firm can beat your competitors who use traditional file sharing solutions:
Avoid the unreliability and time-consuming limitations of FTP and email. Send files of any size with ease, then track their delivery online.Create a personalised, secure online portal your clients can access for all their files.
Today, email deliverability is a challenging goal and a moving target all at the same time. Traditional metrics such as email volume and open rates are going up, but inbox placement is in decline. And no matter how fantastic your email is, it wonít generate a response if it isnít delivered. So, what can todayís marketers do to make sure their messages hit the inbox?
Looking to improve your email campaigns? Now you can with 3 remarkable email tools.
Competitive Tracker - email data & creative on what your direct competitors are doing.
Design Tracker, powered by Litmus - pre test the campaign before you hit send button.
Inbox-tracker - know in real-time your inbox delivery.
Learn more by downloading our quick overview white paper.
Download this white paper today and learn about the key features of Inbox Tracker 2.0 and how it uses real time data from your customers to tell you if they received your communication.
This solution is not only more accurate than traditional seed based monitoring when it comes to inbox delivery, but a solution that allows you to react immediately to any fluctuation in your inbox delivery as it happens.
Written by the experts behind successful top-brand campaigns, this whitepaper covers everything from designing for todayís multi-screen readership to conquering coding errors that ruin carefully crafted emails. Read best practices for Email Design and Coding now.
Domain-based Message Authentication, Reporting & Conformance (DMARC) has been created as a standard to help properly authenticate your sends and monitor and report phishers that are trying to send from your name. Read this whitepaper to learn the importance of DMARC and what it does for you.
Published By: SendGrid
Published Date: Jul 19, 2012
This guide takes a new and comprehensive approach to solving one of the most pressing needs that virtually every company must deal with. With best practices tips throughout, you will learn five important concepts that are key to email delivery.
As the chief crisis management solution nationwide, it is essential that eAlert utilizes a delivery system with maximum reliability, delivery performance, and reporting features to meet its clients' demands - PowerMTA was the only SMTP software flexible enough to supply these necessary features and easily integrate into eAlert's current system without interruption.
After evaluating PowerMTA from Port25 Solutions, smartFocus' digital messaging objectives for enhanced inbox placement became a reality. Read the full case study to find out what Port25 can do for you and your business too!
Using PowerMTA's VirtualMTA technology, Pure360 was in a position to easily provide dedicated IPs for their clients. and adhere to ReturnPath's certified sender requirements to maintain high inbox placement rates.
Today's enterprise environments need fast, reliable and immediate execution of email messaging flow. And to successfully achieve greater deliverability, proven technologies need to be in place to optimize the messaging infrastructure.
One advanced new feature is the ability to extend to allow setting priorities to each recipient in the email queue. We call this feature Queue Prioriztion. It now has the ability in PowerMTAT to set the priority of a recipient of set of recipients.