marketing cloud

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Published By: Uberall     Published Date: Apr 12, 2019
La puissance du marketing digital local au service de vos magasins
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uberall, retail, location marketing, marketing digital local, shopping digital, local marketing cloud
    
Uberall
Published By: AWS     Published Date: Jan 03, 2019
Managing your data can be a challenge, but establishing an analytics solution that every user can navigate, regardless of skillset, is where organizations often need help. TIBCO® Spotfire® features AI-driven data visualizations and dashboards, which helps enables each organizational role to discover and deliver valuable insights with ease. Riteway Sales and Marketing, which helps many Southeastern supermarkets execute strategies, leveraged the power of TIBCO Spotfire to better understand individual product performance throughout their stores, achieving exponentially faster time to insight than their previous solution allowed. Watch this on-demand webinar to learn how TIBCO Spotfire, when leveraged on Amazon Web Services cloud, can help you generate deep insights in minutes. You’ll learn: • How to generate relevant, actionable insights from any data, anywhere • Some of the best practices for leveraging AI-driven visual and predictive analytics solutions in the cloud • How to
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AWS
Published By: AWS     Published Date: Nov 15, 2018
"Riteway Sales and Marketing, who helps many Southeastern supermarkets execute marketing strategies, needed an intuitive solution to visualize data in multiple ways, including geographic coding that could map gathered data to store locations. TIBCO® Spotfire® for Amazon Web Services cloud met their requirements and exceeded them. After deploying this solution, Riteway’s Director of Insights and Marketing, Elisa Westlund, claimed that their time-to-insight rose to 93% faster than it was before using it. When analyzing a product category, they found that what used to take a week for their team to accomplish could now be completed in only hours. Download this case study to learn more about TIBCO Spotfire’s benefits, including: • Riteway’s claim of time-to-insight that rose 93% faster than before using TIBCO Spotfire • A complete return on investment in just one year • 100% adoption among their business users, due to TIBCO Spotfire’s ease of use"
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AWS
Published By: Cisco Umbrella EMEA     Published Date: Oct 22, 2018
Can your organization afford to wait until after an attack happens to protect your users and your data? Perimeter security provides visibility and control for employee activity only when employees remain on a corporate network. What about roaming users who bypass the VPN? Or employees working in cloud applications? Web gateways only protect employees from threats over web ports 80 and 443. Today’s security must provide comprehensive protection across all ports and protocols to fill the gaps in the security stack. Hear from Eric Ahlm, Research Director at Gartner and Meg Diaz, Head of Product Marketing for Cisco Umbrella. Eric and Meg will address the challenges companies face as they compare modern convenience with the known risks of relinquishing visibility and control, especially as more sensitive data moves to the cloud. Join us for the guidance you need to stay ahead of the curve in 2018. We’ll discuss the right answer for protecting data in the digital age.
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Cisco Umbrella EMEA
Published By: Box     Published Date: Jun 22, 2018
• Business is changing faster than ever, and disruptors doing things in digital ways are leading the charge in just about every market. If you're not already managing your content in the cloud, it’s time to make a shift. • With Box, teams are unified, collaboration is sped up and productivity is amplified. This ebook illustrates how real Box customers are using the power of the cloud to get every part of their extended enterprise working together, from mobile productivity to streamlined business processes. o Marketing collaboration is integrated when internal teams and external partners work from one digital hub o Sales teams and workers in the field are empowered across any device with mobile productivity o HR streamlines processes for better team workflow and a stronger onboarding experience • To read how Box customers are using Cloud Content Management to enact practical transformation across teams, and to find out how you too can use Box to benefit every line of business within
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Box
Published By: SAS     Published Date: May 24, 2018
Implementing omnichannel marketing is often difficult, especially when using digital channels. Most products designed for digital channels lack the ability to integrate with traditional channels that have on-site processes and data. SAS Customer Intelligence 360 enables businesses to use both cloud and on-site channels and data. This integration is possible because of SAS software’s hybrid cloud architecture.
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SAS
Published By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe
Published By: Oracle     Published Date: Apr 16, 2018
Embora 89% dos líderes de marketing acreditem que devam fornecer uma experiência ideal aos clientes e, assim, criar um diferencial para seus produtos e serviços na era digital, apenas 20% acreditam cumprir com êxito esta premissa. Isso significa que existe uma dificuldade por meio dos profissionais de marketing em alcançar seu público em canais diferentes, o que resulta em taxas de conversão baixas, relacionamentos curtos com clientes e perda de receita. Veja como O Oracle Marketing Cloud oferece simplicidade para as equipes de marketing, voltado para os públicos relevantes e uma solução escalonável de TI
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como, conversar, publico, diferentes, canais, marketing
    
Oracle
Published By: Oracle     Published Date: Apr 16, 2018
Aunque el 89% de los líderes de marketing considera que debe proporcionar una experiencia óptima a los clientes para diferenciar sus productos y servicios en la era digital, solo el 20 % piensa que ha cumplido con éxito esta promesa. Lo cual significa que a los marketers les cuesta llegar a la audiencia adecuada en los diferentes canales, y resulta en bajas tasas de conversión, relaciones breves con los clientes y pérdida de ingresos. Vea cómo Oracle Marketing Cloud ofrece simplicidad en el marketing para equipos, enfocado para las audiencias relevantes y una solución escalable para TI.
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hablar, publico, diferentes, canales, marketing
    
Oracle
Published By: Oracle     Published Date: Apr 05, 2018
Les fonctions marketing et informatique font plus que jamais la paire. Aujourd'hui, l'agilité des entreprises se mesure à l'aune de la flexibilité opérationnelle de leurs outils marketing. Pour découvrir les possibilités ouvertes par les nouvelles technologies dans le domaine du marketing, lisez notre « Guide des technologies marketing ». Au sommaire : Les technologies du paysage marketing actuel Les nouveautés de l'automatisation marketing Le rôle de vos contenus et des réseaux sociaux dans votre stratégie globale Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computing industry. All information that you supply is pro
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Oracle
Published By: Oracle     Published Date: Apr 05, 2018
Eine effektive Zusammenarbeit zwischen Marketing und IT ist wichtiger denn je und hängt zunehmend von der Flexibilität der Marketingtools ab. Hierbei spielt die Technologie eine zentrale Rolle. Unsere ‚Anleitung zum Aufbau Ihrer Marketingtechnologie‘ verrät, wie Sie Ihre Marketingstrategie mit der richtigen Technologie optimieren:: • Gewinnen Sie neue Perspektiven zum Einsatz von Technologie im Marketingbereich • Informieren Sie sich über neue Entwicklungen zur Automatisierung im Marketingbereich • Integrieren Sie Content und soziale Netzwerke in Ihre Gesamtstrategie Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computi
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Oracle
Published By: Oracle     Published Date: Apr 05, 2018
Effective collaboration between marketing and IT continues to be crucially important. As we enter an era where our business agility will be defined by the flexibility of operation of our marketing tools, technology in marketing is a key focus. Read ‘The guide to building your marketing technology stack’ to learn more about how technology can enhance every area of marketing: • Rediscover the technology in marketing landscape • Explore the latest in marketing automation • See how content and social fit into your overall strategy Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computing industry.
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Oracle
Published By: Dell EMC & Intel     Published Date: Mar 16, 2018
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance. Superior business outcomes require businesses to consider IT a core competency. For IT, an agile, elastic, and scalable IT infrastructure forms the crucial underpinning for a superior service delivery model. The more up to date the infrastructure, the more capable it is of supporting the scale and complexity of a changing application landscape. Current-generation applications must be supplemented and eventually supplanted with next-generation (also known as cloud-native) applications — each with very different infrastructure requirements. Keeping infrastructure up
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Dell EMC & Intel
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
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data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
What does it take to be relevant today? In the era of hyper-connectivity, consumers have become entitled, demanding more control over their experiences and expecting that marketers use data and insights to create a seamless, relevant brand experience. Research shows that communications containing relevant information and offers are the best drivers of brand loyalty and conversions
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insight marketing, customer engagement, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Whether you’re a dynamic eCommerce engine with a mesh of 2nd party affiliates and sister companies, a travel hub with a central office and 70+ markets to serve, or a traditional financial institution with inherited legacy, here are the key questions every marketer should ask themselves - and their stakeholders - when considering a DMP.
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data, management, marketing, cloud, dmp, customers
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe
Published By: Oracle OMC     Published Date: Nov 30, 2017
Oracle Marketing Cloud is an all-in-one solution that helps retail marketers develop direct relationships with customers through seamlessly orchestrated cross-channel digital experiences—online and offline—that facilitate and strengthen customer interactions across a constantly growing list of digital touchpoints. The result is consistent, relevant, and contextual cross channel experiences efficiently orchestrated to customers wherever they are.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
It’s no secret that Account Based Marketing (ABM) has emerged as one of the most buzzed about trends within the B2B marketing world. As ABM evolves from a new, cutting edge tactic into a well known, trusted strategy, some B2B marketers are knee deep within their ABM journey, while others are still in the discovery process, searching for a better understanding before seeking buy-in. Among the array of questions that these marketers have, many are wondering: just how essential is Account Based Marketing to my organization’s success? What challenges are my peers facing when leveraging ABM? How is ROI from ABM being measured? How much success are my peers achieving? And looking ahead, how will ABM fit in the B2B marketing landscape? To better understand these questions, Argyle Executive Forum, in partnership with Oracle Marketing Cloud, surveyed leading B2B CMOs and marketing executives across the U.S. to better understand how they’re incorporating ABM into their marketing strategies, wha
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Oracle OMC
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