mobile app strategy

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Published By: Group M_IBM Q418     Published Date: Oct 26, 2018
Over the past few years, business leaders have been the primary drivers of technology change, including making decisions to adopt new applications in the cloud, mandate a cloud-first strategy, offer new capabilities with an API-first strategy, and provide new applications to end users on mobile first. There are significant benefits to these cloud decisions because they decrease time to value, lower costs, and make it easier for organizations to experiment and innovate. But there are consequences as well, chiefly in the complexity of learning how to integrate applications and exchange data across a decentralized architecture that is largely driven by autonomous development decisions. This IDC White Paper answers the following questions about the need for hybrid integration: How are changes in business strategy and technology adoption requiring changes in how organizations approach integration? What are the major events that trigger integration adaptation? How are the roles involve
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Group M_IBM Q418
Published By: MobileIron     Published Date: May 07, 2018
Office 365, Microsoft’s cloud-based productivity suite, includes online versions of Microsoft’s most popular solutions, like Exchange and SharePoint, storage through OneDrive, and several mobile apps, including Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Skype for Business. Office 365 is central to Microsoft’s strategy as the company evolves into a mobile-first, cloud-first software and solutions provider. Many MobileIron customers are increasingly using Office 365 on mobile devices instead of on traditional PCs. Therefore the ability to secure and deploy Office 365 on mobile devices using MobileIron is a common requirement.
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security, office, 365, mobileiron, microsoft, cloud, onedrive, business
    
MobileIron
Published By: Adobe     Published Date: Apr 04, 2018
Recently the S&P 500 experienced something new: its top four most valuable companies at closing were Apple, Google, Microsoft, and Amazon—all tech companies. It’s a tech world out there, and one increasingly driven by a mastery of mobile. This reality is changing not only consumer expectations, market conditions, and competitive dynamics, but it’s also changing—and challenging— traditional approaches to corporate strategy.
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Adobe
Published By: Oracle OMC     Published Date: Nov 30, 2017
There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. This guide assembles the best advice from analysts, engineers, and thought leaders to help mobile-minded businesses master the non-desktop landscape. You’ll learn how to optimize customer mobile experiences from strategy to execution. Along the way, you’ll get answers to common questions about mobile testing, find out about optimization testing in general, learn key differences between customer experience optimization (CXO) on mobile and desktop, and see how you can use design expertise to create bold and effective mobile experiences. So start reading and boost your understanding of mobile testing and optimization.
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Oracle OMC
Published By: Microsoft Office 365     Published Date: Sep 26, 2017
Today’s workforce is more mobile than ever before, routinely working whenever and wherever necessary, using a variety of mobile devices and productivity apps. They expect their tools to deliver the capabilities they need to stay productive and efficient. But what if they don’t? When a business doesn’t support its workforce with suitable, properly vetted apps, employees will often download and install the tools they like. This trend, called “Shadow IT,” is almost always a recipe for trouble. One-off, standalone apps don’t conform to business strategy and growth plans, but instead create difficulties — security, compatibility, compliance and technical support — that draw resources away from strategic work.
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Microsoft Office 365
Published By: Akamai Technologies     Published Date: Aug 17, 2017
Everybody has their favorite apps. But can you name even three mobile websites you like? We can’t. it’s because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That’s a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: hand your mobile moments over to a bunch of apps you don’t own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a firstclass citizen.
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mobile, app, web design, media
    
Akamai Technologies
Published By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 18, 2017
Mobile is undoubtedly changing both our personal and professional lives. Customer service organizations should decide on a strategy to bridge the gap between mobile behavior and customer service. This requires a strategic review of value drivers, combined with a tactical search for relevant use cases. Don’t fall in the “we need an app for everything” trap — some users need big screens, some users don’t. Some need a rich experience, others just need basic functions. Your strategy must take all of these dynamics into consideration.
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data search, mobile devices, customer service, organization optimization, employee expectations, opportunities, global oracle data centers, data center traffic, customer interaction
    
Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
Published By: VMware     Published Date: Feb 24, 2017
Security for mobile devices, applications, and content is a paramount concern in a mobility management strategy. Whether using a corporate-owned or employee-owned device, employees access corporate data, email, and more from their mobile devices. These user actions require businesses to implement a mobile strategy with strong security policies. This flipbook covers the five next big trends in mobile security.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Security for mobile devices, applications, and content is a paramount concern in a mobility management strategy. Whether using a corporate-owned or employee-owned device, employees access corporate data, email, and more from their mobile devices. These user actions require businesses to implement a mobile strategy with strong security policies. This flipbook covers the five next big trends in mobile security.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Security for mobile devices, applications, and content is a paramount concern in a mobility management strategy. Whether using a corporate-owned or employee-owned device, employees access corporate data, email, and more from their mobile devices. These user actions require businesses to implement a mobile strategy with strong security policies. This flipbook covers the five next big trends in mobile security.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Security for mobile devices, applications, and content is a paramount concern in a mobility management strategy. Whether using a corporate-owned or employee-owned device, employees access corporate data, email, and more from their mobile devices. These user actions require businesses to implement a mobile strategy with strong security policies. This flipbook covers the five next big trends in mobile security.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Security for mobile devices, applications, and content is a paramount concern in a mobility management strategy. Whether using a corporate-owned or employee-owned device, employees access corporate data, email, and more from their mobile devices. These user actions require businesses to implement a mobile strategy with strong security policies. This flipbook covers the five next big trends in mobile security.
Tags : 
    
VMware
Published By: VMware     Published Date: Feb 24, 2017
Security for mobile devices, applications, and content is a paramount concern in a mobility management strategy. Whether using a corporate-owned or employee-owned device, employees access corporate data, email, and more from their mobile devices. These user actions require businesses to implement a mobile strategy with strong security policies. This flipbook covers the five next big trends in mobile security.
Tags : 
    
VMware
Published By: VMware     Published Date: Feb 24, 2017
Security for mobile devices, applications, and content is a paramount concern in a mobility management strategy. Whether using a corporate-owned or employee-owned device, employees access corporate data, email, and more from their mobile devices. These user actions require businesses to implement a mobile strategy with strong security policies. This flipbook covers the five next big trends in mobile security.
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VMware
Published By: Veracode     Published Date: Oct 26, 2016
Web and mobile applications are now top attack vectors for cyber attackers, accounting for more than a third of data breaches. As a result, securing the application layer has now become a high priority for enterprises. Enterprise application security testing solutions for Web, native, cloud and mobile applications are key to this strategy. In the latest Gartner 2015 Magic Quadrant for Application Security Testing, Veracode has been positioned as a Leader for the third year in a row based on our completeness of vision and ability to execute in the AST market. Download the report for more on why Veracode's automated cloud-based service is in Gartner's “Leaders” quadrant.
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veracode, gartner, magic quadrant, application security testing, security, application security
    
Veracode
Published By: IBM     Published Date: Oct 21, 2016
By next year over half of all US companies will formally support BYOD, bringing on the challenge of securing data and applications on devices that may often be in the hands malicious users, or worse – teenagers looking to win a game of Pokémon Go with mom’s work iPhone. And, thanks to the consumerization of IT, mobile users increasingly expect the same smooth user experience with business applications that is provided by popular games and consumer applications. Fortunately, increased mobility and the bring your own device explosion don’t always add up to increased security challenges and UI/UX struggles. This Tech Byte series will look at the most important considerations when planning a mobile strategy – from application development platform to security and governance to user interface guidelines, and present best practices that businesses of all kinds can use to help ensure a successful shift towards a mobile-first enterprise.
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ibm, mobile, mobile security, devices, platform to device
    
IBM
Published By: IBM     Published Date: Oct 21, 2016
By next year over half of all US companies will formally support BYOD, bringing on the challenge of securing data and applications on devices that may often be in the hands malicious users, or worse – teenagers looking to win a game of Pokémon Go with mom’s work iPhone. And, thanks to the consumerization of IT, mobile users increasingly expect the same smooth user experience with business applications that is provided by popular games and consumer applications. Fortunately, increased mobility and the bring your own device explosion don’t always add up to increased security challenges and UI/UX struggles. This Tech Byte series will look at the most important considerations when planning a mobile strategy – from application development platform to security and governance to user interface guidelines, and present best practices that businesses of all kinds can use to help ensure a successful shift towards a mobile-first enterprise.
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ibm, cloud, mobility, enterprise, mobile applications, mobile application strategy
    
IBM
Published By: VMware AirWatch     Published Date: Oct 14, 2016
Advances in the technologies of the electronic components essential to mobility continue to yield powerful and productive mobile computers and communicators, with an amazing range of function and raw capabilities that even seasoned professionals find remarkable. There also have been dramatic improvements in wireless networks—from Wi-Fi to the broadband cellular services that continue to expand in both coverage and capacity—that offer throughput and related performance characteristics that rival what’s possible on wire. Finally, add in apps, cloud solutions and related management capabilities, and there’s never been a better time than right now to profit from a strategy that reaps the benefits of a mobile workforce—and, really, a mobile organization.
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VMware AirWatch
Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
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adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics
    
Adobe
Published By: Microsoft     Published Date: Jul 07, 2016
Before you transform your business with mobility services, you need to consider both the management and security challenges you’ll face from the combination of mobile devices and cloud-based apps. In this IDC report, you’ll examine enterprise mobility management technology—offered through solutions such as the Microsoft Enterprise Mobility Suite—and how it helps manage the security risks of your mobility strategy. Learn about these critical benefits: • Provisioning and configuration devices and users—across platforms • Ensuring only authorized users access data with identity system integration • Ensuring only compliant devices access the corporate network through conditional access policies • Allowing mobile applications to deploy in a more secure, streamline manner with enterprise app stores • Providing security for data at rest, within workflows or over wireless networks, using granular policies around applications
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mobile, cloud, best practices, productivity, technology
    
Microsoft
Published By: ClearCompany     Published Date: Mar 24, 2016
As professionals in a world that is now driven by self-improvement, we’ve become very skilled at setting goals. There is a plethora of mobile apps that exist solely to help us track goals and keep ourselves accountable. Goals are what keep us engaged, looking ahead and striving to be better. That’s the same reason organizations spend hours, weeks, months and years planning and trying to execute them. But what good is all that motivation, strategy and planning if organizations can’t execute those goals properly? Well, none really.
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clearcompany, human resources, hiring, recruiting, quality of hire
    
ClearCompany
Published By: Swrve     Published Date: Mar 07, 2016
This whitepaper highlights if your mobile app strategy is killing your business and how to calculate the ROI to fix it.
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mobile app, roi, return of investment, mobile app strategy, mobility, roi calculation
    
Swrve
Published By: CDW     Published Date: Jan 15, 2016
Even with the latest devices, your mobile workforce may not have what they need to get the job done. Without a strategy to provide them with data and applications, they’re forced to work without them or find workarounds that can compromise security. Today’s workers are constantly on the move, and IT departments are scrambling to keep up. Access to email is not enough. You must address the legacy applications that your employees can’t easily access from their mobile devices, knowing that app development can be cost prohibitive and complex. And you have to have a strategy in place to secure and manage every application in use.
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cdw, client virtualization, mobile workforce, mobile strategy, best practices
    
CDW
Published By: CA Tech     Published Date: Jan 04, 2016
This white paper illustrates how Mobile application analytics can play a vital role in your DevOps strategy that can help your company create a superior end-user experience. Providing deep insight, this discipline produces benefits for a variety roles across the organisation.
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customer experience, mobility, mobile application, mobile app, mobile application analytics, devops, application management
    
CA Tech
Published By: Samsung     Published Date: Dec 18, 2015
This paper will examine seven steps for developing a current, secure, and well-managed mobile app portfolio.
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Samsung
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