Employee Advocacy relies on individual expertise on social media to support
companies’ and individuals’ branding needs. All of this is done through
content, accessible to all those who are part of the Employee Advocacy
How exactly do Employee Advocacy and content marketing go together?
There are four aspects that make Employee Advocacy highly relevant to
content marketing efforts.
1. Alignment around a shared content strategy
2. Measuring Results
3. Boosting contents reach and engagement
4. Trust and authenticity
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention.
Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates.
In this webinar, you'll learn:
TripAdvisor's messaging strategies for increasing open rates by 15%
How to structure a multi-touch nurturing workflow to sustain a relationship with candidates
A breakdown of TripAdvisor's Attract, Engage, and Convert model
Why they emphasize employee-generated content as vital to branding and candidate engagement
Involved, informed patients are better able to manage their own care.
Today’s technology plays a big role in helping patients to take ownership of their health and collaborate more closely with providers to achieve better outcomes.
Here are 10 tips from Lenovo Health for putting technology to work to reach your patient engagement goals:
• Mobile devices, tablets, and interactive technology improve the patient experience
• Healthcare facilities can remotely monitor patient progress and health post-discharge
• Providers can leverage patient portals and other tools to promote population health
• Ensuring patient engagement success requires effective measurement
• And more...
Lenovo Health provides the solutions and expertise to help healthcare organizations engage patients and achieve the vision of customized care anywhere, from hospital to home.
Are you meeting your patient engagement goals?
Download this checklist now.
75% of brands now pay to promote their Facebook posts,1 and
that number will only continue to rise over the next few years.
Why pay for ads when Facebook is technically a “free” social
network? Well, you may have noticed that your organic posts
on Facebook are reaching fewer and fewer people every
day (and probably not getting the engagement they deserve,
either). That’s because organic reach for brand pages has hit an
all time low at around 2%, and organic reach per post continues
to decline rapidly every single day.1 Last year, SocialFlow saw a
42% drop in organic reach per post in just five months.
Within any organization, business content – applications, forms, reports, office documents, audio, video, and social media – is poorly managed and often out-of-reach of critical business processes. And, when business content is invisible, unclassified or unmanaged, it creates chaos. Content chaos causes a breakdown in the flow of information between an organization and its customers, its partners and even within itself – failures that often impact customer engagement, business agility, and the capacity to collaborate securely and effectively. It's time you learn how to put your business content to work.
In this report, we delve into the way Dairy brands reach Fans and prospects on social media, examining what kinds of posts they make and seeing what Fans respond to most, to help your brand optimize your content for maximum engagement.
In this exclusive Socialbakers report, we look at how media companies can use competitive analytics and better content optimization strategies to drive interactions and site visits - crucial metrics for anyone involved in audience growth and development in the industry.
Published By: SocialFlow
Published Date: Oct 30, 2014
Research shows that Data-Driven Social Media publishing delivers a 91% increase in reach and a 26% increase in engagement. This report is based on 1.6 M posts on Facebook, Twitter and Google Plus, and proves that how you distribute your social posts is more important to improving your engagement than what you’re posting.
Published By: Kontiki
Published Date: Sep 16, 2014
Learn how to reach and engage remote employees within your organization and see how this will strengthen employee engagement, create personal connection with executives, and increase collaboration between teams and employees.
Employee-shared content increases reach 10x and engagement 8x. That’s why leading brands are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers.
But what are the steps they took to launch and maintain a successful program? Download this guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
Download the guide and checklist to learn:
• The steps to launch an employee Advocate Marketing program
• Proven best practices to grow your program
• The recommended timeline and steps to ensure the program drives your goals
This year the Super Bowl and all the surrounding activity just didn’t live up to the hype. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment.
This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast.
Attention digital marketers, we are no longer in control. Whether they realize the true strength of their powers or not, consumers now have the upper hand of the digital marketing experience.
Download this e-book to explore each phase of the customer lifecycle and detail programs to reach your customers across channels, devices and levels of engagement.By downloading now, you'll gain instant access to Chapter 1, Acquiring and Welcoming New Subscribers. Then, keep an eye on your inbox for the remaining 5 chapters over the next few weeks.
Did you know you reach only a fraction of your fanbase every time you post a branded message on Facebook? Whether your fans receive your content in their newsfeeds depends on a Facebook algorithm called EdgeRank. We partnered with the experts at EdgeRank Checker to uncover what makes EdgeRank tick-and how you can use it to your advantage.