"You want to retain your customers for life, but how do you ensure your customer experiences are consistent and coordinated across multiple channels and applications?
Only SAP offers a single platform that delivers great digital commerce experiences across all channels, increases productivity and reduces total cost of ownership (TCO). In addition, the SAP Commerce Cloud solution addresses the unique requirements of your industry and all go-to-market business models.
Download the executive brief and check out why more executives are choosing SAP software for their commerce strategy.
Reasons Why Executives Choose SAP Commerce Cloud"
Published By: Zilliant
Published Date: Oct 11, 2019
The maintenance, repair and overhaul (MRO) and industrial distribution industry is massive and continues to grow at a steady pace. Despite this positive outlook, individual MRO distributors aren’t short on their own challenges when it comes to retaining and growing their market share.
There are several factors hindering MRO companies from retaining the share they have and claiming more. Namely:
• Complexity: Their large customer counts and behemoth SKU counts render it impossible to give reps market-aligned pricing guidance and sales intelligence
• Competition: MRO is ripe for poaching by Amazon, and as a result, traditional distributors continue to see market share slipping away to the online giant
• Skills: A massive generational shift in the workforce is resulting in a skills gap that’s proving particularly problematic to fill
In this playbook for MRO and industrial products distributors, we will discuss how growth is hindered in this dynamic industry and then provide reimagin
Every lender, bank, and credit union has different product mixes and marketing priorities, but one thing they all share is the goal of winning, retaining, and growing our customer relationships. Typically, there are two ways to maximize customer engagement: seek margin with products like credit cards, or seek volume and deeper relationships with products like home equity.
This report analyzes both of these options through three key lenses: current market conditions, access to today’s high-quality borrowers, and the rich opportunity for integrated, targeted marketing. Our goal is to enable you to determine the best way to fine-tune your strategic customer engagement for 2019 by helping you:
Review current market conditions.
Connect with higher-quality borrowers.
Develop a 360-degree, integrated marketing mix.
Published By: Marketo
Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey.
By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions.
Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
Published By: Marketo
Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services.
New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy.
Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn:
How to identify, prioritize, and profile the right accounts
Creating a winning ABM strategy
Creating the right content
Which channels to leverage and how to coordinate them
How to measure, analyse & optimize ABM campaigns
What an ABM strategy that spans the entire customer lifecycle looks like in action
The Insurance industry continues to undergo significant transformation, with
new technologies, business models, and competitors entering the market at an
increasing rate. To be successful in attracting and retaining the most valuable
customers, insurance companies must innovate and increase the speed at which
they respond to customer demands. Traditionally, the insurance software market
was dominated by a handful of specialist vendors with products that were initially
expensive, difficult to deploy, costly to maintain, and did not provide the speed
needed for today’s market.
Now there has been a shift away from these “black box” applications to platforms
that allow insurers to make their algorithmic IP available to business users, allowing
much faster response to business demands. The algorithmic platform approach also
comes at a fraction of the cost of black box solutions, while delivering advanced
analytical techniques like Machine Learning and Artificial Intelligence (AI).
Published By: DocuSign
Published Date: Jul 12, 2019
Rising consumer expectations are
shaping the future of insurance
industry, and transforming the claims
process is pivotal to improving the
customer journey. As carriers vie
to retain their clients and capture
new ones, they are turning to digital
technologies to streamline their
claims procedures—reducing their
costs and better managing their
risks along the way. We walk through
how digital technologies can help
insurers provide a convenient,
multichannel and truly satisfying
Revised Payment Services Directive (PSD2) is the European Commission (EC) and the European Banking Authority’s (EBA) newest regulatory directive to ensure customer security in the payments space, is upon us. In order to comply with these new regulations, you first need to ensure you have a good understanding of what they are, why they exist and how they will affect your organization’s business strategy moving forward.
Don’t let the potential business impact of PSD2 hang over your head. PSD2 can actually be a catalyst for your digital= transformation. With the right solution, you can provide a more secure, better user experience for your customers. If you are able to capitalize on PSD2 and implement a forward-thinking strategy, you can ultimately differentiate your brand from emerging competition — like neobanks, fintechs and wallet providers — and retain customer trust and loyalty.
Revised Payment Services Directive (PSD2) is the European
Commission (EC) and the European Banking Authority’s (EBA)
newest regulatory directive to ensure customer security in the
payments space, is upon us. In order to comply with these new
regulations, you first need to ensure you have a good understanding
of what they are, why they exist and how they will affect your
organization’s business strategy moving forward.
Don’t let the potential business impact of PSD2 hang over your
head. PSD2 can actually be a catalyst for your digital transformation.
With the right solution, you can provide a more secure, better
user experience for your customers. If you are able to capitalize
on PSD2 and implement a forward-thinking strategy, you can
ultimately differentiate your brand from emerging competition —
like neobanks, fintechs and wallet providers — and retain customer
trust and loyalty.
Published By: Uberflip
Published Date: Jun 11, 2019
B2B marketing teams rely on content to fuel their campaigns and generate pipeline for their
organizations. As such, every year marketing teams spend hundreds of thousands of dollars creating
exponentially more content in an effort to reach and influence their buyers. But even with this
proliferation of content, marketers everywhere still struggle to leverage their content to win and retain
The age of digital transformation is firmly here, and with it comes a seismic shift in how businesses must operate if they intend to stay relevant and profitable. Though the role of process in digital transformation is often over-hyped, in truth, it remains a critical element in the fight to win, serve, and retain customers. In this digital age, businesses must holistically reframe their investment in process automation. In short, a compelling vision for process excellence must underpin this digital transformation, thereby transforming customerfacing processes and digitizing operational processes.
The change is so profound that Forrester has renamed the category from business process management (BPM) to digital process automation (DPA). This shift, while continuing to drive down costs and drive up employee productivity, makes customer experience and digital transformation the primary success factors. This represents a powerful and necessary change of focus.
In July 2017, IBM commission
Published By: Dell EMC
Published Date: May 09, 2019
In such a competitive business market, retaining the best talent is crucial. Knowing what makes them want to walk out the door is the first step in keeping them. The good news is that business leaders recognize the peril they face - and the need to do something about it. In a recent survey, 45% said they fear becoming obsolete in three to five years; 73% agree on the business need to prioritize technology, and 66% are planning to invest in IT infrastructure and digital skills leadership. However, investment without strategy is unlikely to succeed. Because innovation comes from people, investment must foster human creativity. Investment in technology that enables workers to address new challenges in new ways will give rise to new business initiatives, happier customers, and superior corporate financial performance.
Download this whitepaper from Dell and Intel® to learn more.
Published By: 3D Systems
Published Date: Mar 07, 2019
To stay competitive, manufacturers have to meet the rapidly changing needs of customers while retaining high quality products, at the same time as controlling costs. Product lifetimes are shrinking and customers are expecting more customization and innovation. Agility is the key to staying ahead of the competition and meeting the needs of customers.
The FabPro 1000 entry-level industrial 3D printer delivers production-grade parts, at high speed, with six sigma repeatability, and can be used across a distributed manufacturing and engineering enterprise. With a low cost of entry, FabPro 1000 enables agile manufacturing operations to meet customer needs rapidly and effectively empowers engineers to deliver more value and quality in the product development process.
To find out more download this whitepaper today!
Published By: Marketo
Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics.
Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead.
Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
"In today’s intensely competitive marketplace, the business world is moving rapidly to online transactions from inefficient, costly, paper-based processes. Furthermore, consumers expect to be able to interact digitally anytime, anyplace, so providing easily accessible digital touchpoints is also critical to successfully keeping and retaining your customers.
No matter the size or type of business you’re in, you want to save money and increase revenue. And you want to make it all easy. Electronic signatures are a powerful way to accomplish all that.
Read the report to learn how leading companies across industries are improving critical business processes using eSignatures to achieve:
- Greater customer satisfaction
- Higher close rates and productivity
- Lower costs, greater efficiency
- Improved time to revenue
- Compliance and security-risk mitigation"
The Insurance industry continues to undergo significant transformation, with new technologies, business models, and competitors entering the market at an increasing rate. To be successful in attracting and retaining the most valuable customers, insurance companies must innovate and increase the speed at which they respond to customer demands. Traditionally, the insurance software market was dominated by a handful of specialist vendors with products that were initially expensive, difficult to deploy, costly to maintain, and did not provide the speed needed for today's market.
Now there has been a shift away from these "black box" applications to platforms that allow insurers to make their algorithmic IP available to business users, allowing much faster response to business demands. The algorithmic platform approach also comes at a fraction of the cost of black box solutions, while delivering advanced analytical techniques like Machine Learning and Artificial Intelligence (AI).
In the midst of an overwhelming amount of disruption taking place in the retail banking industry, a clear path to success has emerged. Banks that want to continue to gain and retain loyal customers must make it easier to bank with them.
According to a survey that included 760 different banks and credit unions, the most important priority for 2017 and beyond is the removal of friction from the customer journey.1
To clarify, today’s customer journey includes both the customer experience at local branch locations as well as their experience while interacting with websites, mobile apps, smart watches, and anything else that is connected to the Internet.
The battleground for customers has shifted to the digital world, and retail banks must adapt quickly as crafty Fintech startups and tech giants like Amazon, Apple, and Google continue to push the limits of what is possible with technology.
If digital channels aren’t approached correctly, they can add complexity to the customer experience in
The banking industry has been talking about improving the customer experience with customer-centric banking for a long time.
From a recent study of French retail banks, neobanks and online banks are winning the customer experience battle. To retain customers, traditional banks will need to improve their overall customer experience, a key priority as reported in DBR Research’s Digital Banking Report 2018. All three of the top trends for 2018 are related to improving the overall customer experience. Failing to address these key trends will hurt laggards.
Just because you have a digital presence doesn't mean your work is done, it just means that you need to continue to innovate to attract and retain your customer base. But what makes for a successful banking customer journey?
Read this solution brief to learn the five pillars of success for the banking customer journey.
Guru Labels, a specialist label printing company, deploys Sage Business Cloud Enterprise Management to replace a variety of stand-alone systems with a single, integrated solution that could bring together data from Guru Labels’ manufacturing, inventory, purchasing, finance, CRM an sales systems. It enables the business to improve job scheduling, reduce costs, retain margins and provide rapid responses to quotes that ultimately leads to high customer satisfaction rates.
For many companies, language barriers increase as business
globalization becomes the norm rather than the exception.
Perhaps a call center agent cannot handle customer contact
in an unfamiliar language. Or a manager travels to a face-toface
meeting only to sit across a conference table from clients
wanting to speak in their own native language. Even within
your organization, teams across global geographies must
collaborate to achieve collective goals, but language barriers
often stand in their way.
Meanwhile, HR leaders are tasked with recruiting and
retaining top talent and L&D managers must align programs
with business goals. Each of these scenarios and areas of
responsibility have something in common: A clear need for
company-sponsored training to develop employees’ language
proficiency so they can engage successfully with colleagues
and customers anywhere.
Thousands of learners were surveyed about the impact of
language training with Rosetta Stone® business solutions.1
Digital transformation is disrupting traditional, tried-and-true business process and leaving many enterprises scrambling for alternatives. Although the customer remains king for business success, data is quickly becoming an organization’s most strategic asset for reaching, interacting with and retaining customers.
With ransomware attacks on the rise, a strict regulatory environment, and nimble, competitive upstarts entering the market, protecting and extracting value from your most strategic asset is a business imperative — and a formidable challenge.
Published By: Resonate
Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage.
So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
Financial institutions (FIs) must support the channels and services that consumers demand in order to remain competitive with each other and with disruptive competitors. To that end, supporting account opening, delivering new transactional features, and facilitating payments through digital channels have become table stakes. Unfortunately, the speed and convenience that these capabilities afford is a benefit to consumers and fraudsters alike. To successfully prevent fraud while retaining the benefits of offering digital financial services, FIs must understand how fraudsters are exploiting these capabilities and fight fraud with customer experience in mind.
In the age of the customer, businesses realize the need to take their big data insights further than they have before, in order to win, serve, and retain their customers. Today’s modern company has more data than ever before and is now looking to derive insights from the data that will help propel it forward. As firms move data analytics to the cloud, there is a new set of challenges and barriers to overcome, but with the help of insights-platforms-as-a-service, companies will be able to innovate with data and drive business forward.