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Published By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
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bizmago, small business, marketing, social media, branding, web design, service, quality
    
Bizmago
Published By: Gigya     Published Date: May 14, 2014
This guide takes an in-depth look at 3 of the main hurdles facing IT today and the solutions that can be used to better navigate this new identity ecosystem.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
    
Gigya
Published By: Gigya     Published Date: May 14, 2014
In this guide, we’ve outlined some strategies that integrate Pinterest’s value offering to boost conversions and user engagement.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
    
Gigya
Published By: Gigya     Published Date: May 14, 2014
Learn 3 keys to gaining an actionable view of consumer identity that facilitates data-driven decision making, provides measurable results and drives unique KPIs.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
    
Gigya
Published By: IBM     Published Date: Apr 29, 2014
For banks, mining data from social media can be a significant way to gain insights into customer mindsets and behavior, but effectively and accurately capturing and processing this unstructured data to gain useful customer insight requires sophisticated tools and advanced analytics.
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ibm, banking, data mining, social media, consumer insights, business analytics, social business, business technology
    
IBM
Published By: FireEye     Published Date: Mar 05, 2014
Never before have state and local governments been expected to do so much with so little. Even as budgets remain tight in a post-recession environment, tech-savvy citizens demand higher levels of service, they want to pay taxes by credit card, renew their driver's license online, and check traffic from their smartphone. These responsibilities make cyber security critical for state agencies, municipalities, and public utilities. Governments possess residents' most sensitive information - including inviolable personal data such as Social Security numbers and birth certificates. This white paper highlights: Why traditional tools fail to detect advanced attacks; Gaining a cohesive, correlated view of all major threat vectors; How to leverage signature-less, real-time security that thwarts zero-Day attacks.
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fireeye, persistent threats, advanced attacks, multi-vector, multi-stage nature, combatting advanced attacks, cohesive threat vectors, correlated threat vectors
    
FireEye
Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
What have savvy brand marketers and social media strategists learned recently? Here’s a quick wrap-up of significant network trends, consumer behaviors, and brand results.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.
Published By: Success Factors     Published Date: Feb 06, 2014
The reality of business today means that organizations will have to grow the talent they need when they can’t find it. Developing talent internally over the long term will be most of the solution. You’ll want some recommendations in your back pocket when your CEO turns to you for answers. Learning managers will be seen as the go-to resources when it comes to compensating for major skill gaps in talent. By socializing learning, mobilizing the technology, creating strategic stretch assignments, partnering with institutions, and speaking to the bottom line, HR can make learning an integral solution to filling skill gaps in the organization.
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successfactors, learning management system, lms, e-learning, icontent, human resources, employee performance, hr analytics
    
Success Factors
Published By: Achievers     Published Date: Jan 02, 2014
Disengaged employees undermine your company’s morale, erode the bottom line, and endanger the long-term success of your business but your company can triumph over disengagement. Download the latest study from Gartner to learn the benefits of a new generation of social-enabled technologies designed to improve employee engagement, alignment, and recognition.
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engagement, employee engagement, social employee recognition, human capital management, hcm, employee success, employee reward systems, social reward and recognition programs
    
Achievers
Published By: Adobe     Published Date: Nov 07, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
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adobe, emarketer, worldwide social network ad spending, advertising spending, ad spending, incorporated ad spending, social networks, ad revenues
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Marketers’ social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
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adobe, forrester social wave, social relationship platform, srp, significant vendors, branded social presence, social relationship, platform evaluation
    
Adobe
Published By: IBM     Published Date: Oct 10, 2013
Four technology trends—cloud computing, mobile technology, social collaboration and analytics—are shaping the business and converging on the data center. But few data center strategies are designed with the requisite flexibility, scalability or resiliency to meet the new demands. Read the white paper to learn how a good data center strategy can help you prepare for the rigors and unpredictability of emerging technologies. Find out how IBM’s predictive analytics are helping companies build more accurate, forward-looking data center strategies and how those strategies are leading to more agile, efficient and resilient infrastructures.
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technology trends, pervasive technology, data center, resilient infrastructures, collaboration and analytics, mobile technology, ibm, accurate strategies
    
IBM
Published By: Webroot     Published Date: Sep 18, 2013
This whitepaper deals with the rise of mobility, BYOD and social networking, and how these trends have led cybercriminals to exploit vulnerabilities in browsers and mobile apps. For example, more than 30,000 mostly legitimate websites become infected with malware every day. From drive-by downloads to spearfishing to XML injection, web-borne threats represent a significant new risk for businesses. The report describes how to stay on top of this changing threat landscape and prevent damaging attacks with: • 100% protection against known viruses • Industry-leading URL filtering and IP protection via the world’s largest threat database • Extended protection for smartphones and tablets • Simplified web-based management
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web security, cybercriminals, web threats, web gateway, security
    
Webroot
Published By: IBM     Published Date: Sep 11, 2013
Learn how mining data from social media can be a significant way for your bank to gain insights into customer mindsets and behavior by using advanced analytics tools from IBM
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social business, banking, mining data, social media, analytics, customer, finance
    
IBM
Published By: Adobe     Published Date: Aug 22, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
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social marketing, social network ad, ad spending trends
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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social media management, social marketing
    
Adobe
Published By: Oracle     Published Date: Aug 15, 2013
The era of social networking clearly has arrived, creating significant implications for enterprises. Today, there are compelling rewards for embracing social networks—and potentially severe penalties for putting it off any longer. This white paper outlines four key ground rules for engaging with social networks in order to maximize their potential for improving customer service.
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social, customer experience, oralce, social networking, customer service
    
Oracle
Published By: Oracle     Published Date: Aug 08, 2013
The era of social networking clearly has arrived, creating significant implications for enterprises. Today, there are compelling rewards for embracing social networks—and potentially severe penalties for putting it off any longer. This white paper outlines four key ground rules for engaging with social networks in order to maximize their potential for improving customer service.
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social, customer experience, oralce, social networking, customer service
    
Oracle
Published By: ITinvolve     Published Date: Apr 16, 2013
Most assets in IT are governed by one or more policies, yet there is usually no quick and easy method to determine which policies apply to which assets and what specifically those policies govern. This means that IT teams are often making changes to assets that violate the policies meant to govern them. Read this use case document to understand how social knowledge collaboration techniques can help you to easily assign and track the policies that govern your assets to avoid out of compliance situations.
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itinvolve, policies, it teams, compliance situations, social knowledge collaboration, techniques
    
ITinvolve
Published By: SAP     Published Date: Nov 28, 2012
A social media analytics strategy should be developed as an enterprise wide framework even as socialytics capability is incubated and developed with digital marketing, public relations, or e-commerce. Read on to learn about social business of retail.
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socialytics, idc, sap, marketing, merchandising, commerce, product design, quality
    
SAP
Published By: Janrain, Inc.     Published Date: Oct 29, 2012
Learn how to collect, store, and leverage the social profile data of your most profitable website users, plus best practices and case studies for social login, sharing, gamification, and single sign-on. Get the paper now!
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janrain, user management, vibrant audience, online users, user engagement
    
Janrain, Inc.
Published By: Oracle Corp     Published Date: Oct 02, 2012
With four out of five Americans now using social networks, the era of social networking clearly has arrived, creating significant implications for enterprises.
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social media, social networking, enterprises, customer service. customer care, crm
    
Oracle Corp
Published By: Wildfire Interactive     Published Date: Jul 16, 2012
Given that Facebook alone has nearly a billion users, the possibilities are too significant to ignore. But how do you tap into the full potential? Our best practices ROI report focuses on 6 social marketing success stories from 5 different industries-each demonstrating a significant positive ROI for the featured brand.
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social media, internet marketing, roi, higher roi, grow, engage, branding, monetize
    
Wildfire Interactive
Published By: Heiler     Published Date: Feb 22, 2012
This white paper takes a look at First Movers, those who believe in social commerce and hope to discover what significance Product Information Management (PIM) has in this context.
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
    
Heiler
Published By: Solvate     Published Date: Oct 19, 2011
Solvate provides a best-in-class online platform that enables marketing and creative teams to connect directly with highly vetted, 100% US-based freelance professionals, like web designers, copywriters, and social media strategists. By eliminating any middle-men or unnecessary mark-ups, you can achieve great work and significant time and cost savings.
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solvate, marketing, free trial, talent recommendation, talent guide, free offer
    
Solvate
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