touch

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Published By: Oracle     Published Date: Apr 05, 2013
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that sell similar products or services at competitive prices. That's why organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life.
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customer experience, internet, leverages, oracle
    
Oracle
Published By: Oracle     Published Date: Apr 05, 2013
One of the biggest dangers in establishing best practices for your contact center is to do so in isolation from your self-service stakeholders. Instead, all customer "touch-points" must be viewed as part of a continuum. Customer touch points include Web Self-Service, Interactive Voice Response, Contact Center Agents, and Face-to-Face transactions. By tracking the interplay between these, you can more easily identify meaningful key performance indicators.
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contact center, oracle, call center, touch point methodology, face to face, contact center agents
    
Oracle
Published By: Quantcast     Published Date: Mar 11, 2013
Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.
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display advertising, attribution, quantcast, prospecting, clicks, conversion, cpc, last touch, real-time bidding, rtb
    
Quantcast
Published By: Adobe     Published Date: Jan 31, 2013
In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets.
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web experiences, adobe, digital experiences, forrester, mobile websites, mobile behavior, customer experience
    
Adobe
Published By: WhichVoIP     Published Date: Nov 16, 2012
This white paper touches upon some of the key factors that will affect VoIP pricing in 2013.
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voip, voice over internet protocol, pricing, hosted voip
    
WhichVoIP
Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, optimization, integrated marketing strategies, integrated, customer experience
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, measurement, marketing strategy, competitive advantage, business strategy, customer value
    
Merkle
Published By: MokiMobility     Published Date: Oct 11, 2012
Sports apparel retailer Fanzz uses iPad kiosks to accept in-store orders on their website, increasing the number of sales on their site and keeping more in-store customers.
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MokiMobility
Published By: Business.com     Published Date: Oct 09, 2012
The Internet has commoditized virtually every aspect of business, offering individuals, businesses and consumers any information imaginable with the touch of a few buttons.
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business, recruiting software, human resources, software, investment software
    
Business.com
Published By: Epsilon     Published Date: Aug 23, 2012
Onboarding is a critical marketing process that helps dial in new and existing customers to your organization, introduces products to meet specific needs, and ends with high-touch service that engages consumers.for the long term.
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onboarding, account retention, crm, customer relationship marekting, customer retention strategies
    
Epsilon
Published By: Marketo     Published Date: Aug 13, 2012
In this paper, wed like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
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marketo, marketing automation, email marketing, web forms, lead nurturing, sales support, sales automation, second touch, pipeline, webinars, email drop, marketing roi
    
Marketo
Published By: RES Software     Published Date: Jul 03, 2012
George Curtis, CIO of URMC, was looking for a way to keep his team from needing to touch desktops every day. He was in search of solution that would simplify desktop management, and when he learned about RES Software, he was immediately hooked. After only a few months of beginning the implementation of RES, George and his team began seeing major benefits.
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res software, technology, healthcare it, healthcare technology, compliance, desktop management, desktop migration, networking solutions
    
RES Software
Published By: IBM     Published Date: Jul 02, 2012
IBM recently commissioned Forrester Consulting to evaluate how businesses are changing in the face of today's business environment. Read this report to learn the four key findings driving business decisions today including the customer experience, touchpoints, lack of internal collaboration and non-technology hurdles to business transformation.
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forrester, ibm, customer, business
    
IBM
Published By: Adobe     Published Date: Jun 29, 2012
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
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adobe, marketing, emarketer, digital trends, digital marketing, advertising
    
Adobe
Published By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Oracle     Published Date: Apr 13, 2012
Today's customers are more information-enabled and mobile than ever before. They may begin the buying process in a retail store and complete it from the comfort of their home, expecting their journey to be personalized, relevant and consistent across all touch points.
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oracle, marketing, customer relations, customer satisfaction, e-commerce
    
Oracle
Published By: Esker     Published Date: Apr 12, 2012
Think about the process in your company for a minute. How much time and money is wasted waiting for an invoice to arrive, then walking the document around to be coded, approved, and finally paid? Discover how a touchless invoice processing can help.
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order to cash, procure to pay, fax software, fax service, fax server, document automation, accounts payable, accounts receivable, ocr software, workflow, personal finance, investing, small business, finance
    
Esker
Published By: Aerohive     Published Date: Apr 11, 2012
Today Wi-Fi tends to be the primary network access method for many. This paper discusses key requirements to consider as you plan for a WLAN purchase.
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aerohive, wlan, lan, branch office, cloud computing, remote networks, vpn, cloud enabled networking, distributed enterprise, cloud security services, business continuity, teleworker, remote office, call center, virtual office, disaster recovery, zero touch wireless, retail pci
    
Aerohive
Published By: Kaon     Published Date: Mar 24, 2012
CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Interactive Intelligence     Published Date: Feb 14, 2012
With advances in contact center automation, businesses are finding they can extend the same automation to service processes and touch-points throughout their organization.
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Interactive Intelligence
Published By: Kaon     Published Date: Feb 01, 2012
Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Kaon     Published Date: Feb 01, 2012
Savvy marketers are looking for ways to reuse interactive content across multiple platforms and venues to save money. Learn how virtual product demonstrations can be CREATED ONCE and reused ANYWHERE to reduce costs and accelerate sales.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Kaon     Published Date: Feb 01, 2012
CMOs know that a consistent and concise product story is critical to maintaining a product's market position. Learn why they're turning to virtual product demonstrations to tell a convincing cross channel story that accelerate sales.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Kaon     Published Date: Feb 01, 2012
Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Kaon     Published Date: Feb 01, 2012
As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?
Tags : 
cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
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