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Published By: Oracle     Published Date: May 07, 2018
2017 was a momentous year in security, even though the DDoS landscape appeared to plateau. Maybe it was because Mirai hit so hard at the end of 2016 and the owners of other botnets were retooling to catch up. Maybe it was because news of large data breaches captured so many headlines, drawing the attention of both criminals and the public. Or maybe it is simply due to the cyclical nature of attack popularity that we have seen in the past. No matter the cause, our prediction is that the trend won’t continue in 2018, and it is not time to be complacent. The Mirai botnet is far from played out, as botnet creators are continuing to modify the source code for their individual needs and, with more connected platforms devices than ever, the Internet will continue to offer fertile ground for largescale attacks.
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internet, security, cryptocurrency, data, breaches, botnet
    
Oracle
Published By: Akamai Technologies     Published Date: May 07, 2018
2017 was a momentous year in security, even though the DDoS landscape appeared to plateau. Maybe it was because Mirai hit so hard at the end of 2016 and the owners of other botnets were retooling to catch up. Maybe it was because news of large data breaches captured so many headlines, drawing the attention of both criminals and the public. Or maybe it is simply due to the cyclical nature of attack popularity that we have seen in the past. No matter the cause, our prediction is that the trend won’t continue in 2018, and it is not time to be complacent. The Mirai botnet is far from played out, as botnet creators are continuing to modify the source code for their individual needs and, with more connected platforms devices than ever, the Internet will continue to offer fertile ground for largescale attacks.
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internet, security, cryptocurrency, data, breaches, botnet
    
Akamai Technologies
Published By: Riverbed     Published Date: Nov 08, 2012
No one likes to wait. Today everyone expects instantaneous responded from website and applications, and the longer they take to deliver, the more likely people will shift their attention. Learn how Stingray accelerates websites and other web apps.
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stingray, aptimizer, web content optimization, accelerate websites, riverbed
    
Riverbed
Published By: HP     Published Date: Jan 18, 2013
This white paper show why it is important to pay proper attention to all aspects of people, processes, tools, and knowledge, as well as the technology needed to get value from virtualization. It gives examples of how mature processes can create value
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infrastructure limits, processes, tools, knowledge, technology value, virtualization, creating value
    
HP
Published By: Oracle Social Cloud     Published Date: Feb 17, 2015
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end. Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
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oracle, brand strategy, super bowl, social media strategy, engagement, continuing the conversation
    
Oracle Social Cloud
Published By: SAS     Published Date: Jan 04, 2019
As the pace of business continues to accelerate, forward-looking organizations are beginning to realize that it is not enough to analyze their data; they must also take action on it. To do this, more businesses are beginning to systematically operationalize their analytics as part of a business process. Operationalizing and embedding analytics is about integrating actionable insights into systems and business processes used to make decisions. These systems might be automated or provide manual, actionable insights. Analytics are currently being embedded into dashboards, applications, devices, systems, and databases. Examples run from simple to complex and organizations are at different stages of operational deployment. Newer examples of operational analytics include support for logistics, customer call centers, fraud detection, and recommendation engines to name just a few. Embedding analytics is certainly not new but has been gaining more attention recently as data volumes and the freq
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SAS
Published By: Workday Italy     Published Date: Aug 07, 2018
The role of the CIO is currently experiencing vast change and increased attention from the executive team as a leader who can guide a strategic path for how technology can improve business growth. The CIO’s responsibilities once focused almost entirely on selecting and managing technology solutions, but over the past several years the role of IT has shifted to broadly supporting enterprise strategy through technology, including the creation of new digital businesses. CIOs must now be immersed in both business and technology, and ensure that the organisation overall has the right platforms in place to thrive and grow
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Workday Italy
Published By: Workday Spain     Published Date: Aug 07, 2018
The role of the CIO is currently experiencing vast change and increased attention from the executive team as a leader who can guide a strategic path for how technology can improve business growth. The CIO’s responsibilities once focused almost entirely on selecting and managing technology solutions, but over the past several years the role of IT has shifted to broadly supporting enterprise strategy through technology, including the creation of new digital businesses. CIOs must now be immersed in both business and technology, and ensure that the organisation overall has the right platforms in place to thrive and grow.
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Workday Spain
Published By: Zingbox     Published Date: Nov 08, 2017
The Internet of Things (IoT) is a rapidly expanding part of the global information economy, yet security exploits show that more attention needs to be paid to making the IoT safe. Companies deploying IoT infrastructure, whether for their own use or to provide IoT services, as well as the manufacturers of IoT devices, should look to build in security from day one. This report describes the challenges inherent in securing the IoT. And explains how IoT security differs from conventional IT security.
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Zingbox
Published By: RPM Direct Marketing     Published Date: Jun 25, 2010
Being successful today and in the future will require a smarter marketing approach. Advertising clutter is at an all-time high and consumers are overwhelmed with thousands of marketing messages every day. There's more and more online and offline messages competing for our limited attention and most of us cannot deal with the tidal wave of advertising aimed in our direction.
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rpm, direct marketing, results, roi, rapid performance, marketing message
    
RPM Direct Marketing
Published By: ElcomSoft     Published Date: Dec 06, 2007
Information protection gets much attention these days. Many have realized that their data is a treasure, which not only should be treated properly, but should be protected as well. So a few dollars spent on defending against security threats now can reap millions in avoiding future losses due to hacking of your enterprise network.
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passwords, password, password management, security management, good password, bad password, data protection, elcomsoft
    
ElcomSoft
Published By: Dun & Bradstreet     Published Date: Oct 21, 2016
Finance’s immediate concerns--cash flow, profit margins, customer satisfaction, retention and investor relationships—focus your attention on the finance imperatives—navigating risk effectively and identifying opportunities. Improved cash flow, collaboration and profit are all potential outcomes of wielding your pool cue of portfolio segmentation in just the right way. We’ve given you some pro tips on what to avoid, as well as some effective tips for winning at this highly complex game. Download now!
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Dun & Bradstreet
Published By: AppDynamics     Published Date: Dec 08, 2017
A 2017 study examining the impact of app performance on consumer behavior and business outcomes
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AppDynamics
Published By: AppDynamics     Published Date: Dec 08, 2017
A 2017 study examining the impact of app performance on consumer behavior and business outcomes
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AppDynamics
Published By: AppDynamics     Published Date: Nov 02, 2017
See what keeps users interested — and what turns them off — in this must-read report.
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AppDynamics
Published By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
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SundaySky
Published By: gyro     Published Date: Sep 11, 2018
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
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gyro
Published By: gyro     Published Date: Feb 01, 2019
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
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advertising, humor, qualitative research, quantitative research, b2b advertising
    
gyro
Published By: Oracle     Published Date: May 20, 2019
Managing your company’s financials is the backbone of your business and is vital to the long-term health and viability of your company. Yet attention to your bottom line often takes a back seat during times of increasing revenues and growth. To continue applying the necessary financial rigor to support rapid growth, the accounting department needs the right tools to most efficiently do their job. This white paper outlines the 10 essentials of a complete financial management system and how the right solution can help you keep up with the rapidly changing business world.
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Oracle
Published By: Amazon Web Services EMEA     Published Date: Sep 09, 2019
City leaders around the world are working to improve the quality of life and increase the number of useful services for their citizens, businesses, and visitors. Smart city initiatives are gaining attention in several countries, as administrators, industry, and citizens are working together to enhance their communities, cities, regions, and nations. After more than ten years of smart city hype, innovative projects have emerged, but few have provided a disruptive impact on the city system itself. Because every city is different, few of the existing models apply universally. An effective response requires leaders to consider a series of prerequisites: • Consider the local culture and the people • Prioritize basic needs and requests • Work at overcoming silos and encourage collaboration across departments • Consider each “smart” initiative as an integral part of an overall city system A smart city reflects a number of aspirations: efficiency, resiliency, connectedness, innovatio
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Amazon Web Services EMEA
Published By: Amazon Web Services APAC     Published Date: Sep 19, 2019
City leaders around the world are working to improve the quality of life and increase the number of useful services for their citizens, businesses, and visitors. Smart city initiatives are gaining attention in several countries, as administrators, industry, and citizens are working together to enhance their communities, cities, regions, and nations. After more than ten years of smart city hype, innovative projects have emerged, but few have provided a disruptive impact on the city system itself. Because every city is different, few of the existing models apply universally. An effective response requires leaders to consider a series of prerequisites: consider the local culture and the people, prioritize basic needs and requests, work at overcoming silos and encourage collaboration across departments, and consider each “smart” initiative as an integral part of an overall city system. A smart city reflects a number of aspirations: efficiency, resiliency, connectedness, innovation, and su
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Amazon Web Services APAC
Published By: Success Factors     Published Date: Jul 27, 2012
When it comes to evaluating software investment decisions, such as on- premise vs. cloud-based solutions, many factors must be considered. In particular, pay attention to four key areas: support for business strategy, operations, security, and cost.
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success factors, sap, cio goals, cloud solutions, cloud applications, cloud application vendors, cio cloud goals, employee central, strategic agility, user adoption, improved security, time to value, on-premise vs. cloud, evaluating software investments
    
Success Factors
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
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cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe
Published By: Whil Concepts, Inc.     Published Date: Jan 30, 2017
This eBook provides an overview of the science behind mindfulness meditation and highlights why it’s captured the attention of top executives across the globe. It’s intended for people who are not only interested in the health and performance benefits of mindfulness, but also want the proof points... just like us.
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mindfulness, wellbeing, wellness, mental wellbeing, emotional wellbeing, stress, resilience, sleep, training, benefits, virgin pulse, jiff, health, fitness, performance, health, sleep, brain training, performance, perks
    
Whil Concepts, Inc.
Published By: Jebbit     Published Date: Jun 12, 2018
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
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