Published By: Facebook
Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
Published By: Forcepoint
Published Date: Apr 19, 2016
Innovative practices lead to innovative results. Using our pillars to build a security program helps businesses develop user visibility and behavioral context. Total awareness — “seeing” the extent of your user behavior — starts with five pillars and ends with unquestioned success.
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
Published By: FPSN, LLC
Published Date: Jan 03, 2011
Creating awareness to the current state of video surveillance used for the majority of US businesses and what technology allows for the most effective systems for green usage, higher detail quality and overall smart purchases
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
Published By: Mimecast
Published Date: Oct 22, 2018
What if your employees were more informed about security threats, more skeptical about what they receive in email, and less likely to click on malicious links in email without first verifying them?
There are some impactful, quick wins that you and your organization can realize by implementing security awareness training. This recent in-depth survey of security professionals by Osterman Research shows that the leading security concerns across organizations are all areas in which security awareness training can yield significant benefits.
Here are some suggestions on processes and practices to consider when developing a security awareness training program that will actually change behavior and make the organization less likely to fall prey to a cyberattack.
In this on-demand webinar, John Kindervag, Senior Analyst at Forrester Research, defines "zero-trust architecture," outlines the 5 steps needed to make this model actionable, and explains how his clients are adopting a "zero-trust architecture."
Check out our latest on-demand webinar with Eventbrite’s Global Director of Metro Marketing, Eric Meyerson, to hear how Eventbrite successfully uses data to track brand awareness and monitor the competition.