blog marketing

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Published By: Spredfast, Inc.     Published Date: Oct 03, 2013
All You Need to Know to Win with Social Media Marketing
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spredfast, blog, marketing, branding, social media marketing, corporate blogger
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Aug 06, 2013
The biggest areas for opportunity and resolution for social brands
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spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning
    
Spredfast, Inc.
Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation
    
Godfrey
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign
    
IBM
Published By: Adobe     Published Date: Sep 19, 2013
With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
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social media, marketing, content management, platforms, digital marketing, campaigns, social engagment
    
Adobe
Published By: The FeedRoom     Published Date: Jul 22, 2009
Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
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youtube, twitter, myspace, linkedin, social networking, blog, blogs, wiki
    
The FeedRoom
Published By: Benchmark Email     Published Date: Jul 12, 2012
How do you find your audience? How do you reach them? Who's after your business and what is your ultimate goal? When you've decided to commit to email marketing, Benchmark is ready with a step by step strategy guide.
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benchmark, marketing, email, email marketing, bloggers, business, marketing strategy
    
Benchmark Email
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy
    
Cisco
Published By: Lenovo and Intel®     Published Date: Oct 14, 2016
Everything you need to know about Infrastructure for Desktop Virtualization—in one eBook. Dive into this extensive eBook to get all the details you need to consider when launching down the path of virtualization. In this eBook, from Brian Suhr, author of the blogs Data Center Zombie and VirtualizeTips, and editor Sachin Chheda, director of solutions and verticals marketing at Nutanix, we provide detailed analysis and key points to consider, including: • Architectural Principles • Building Blocks • Infrastructure Alternatives • Storage Requirements • Compute Sizing Get the eBook
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infrastructure, capacity, monitoring, storage requirements, compute sizing, scalability
    
Lenovo and Intel®
Published By: IBM     Published Date: Jul 21, 2016
Ever wondered what an ideal candidate experience looks like? Candidates today shop for a job like they shop for a bike – based on brand, buzz and blogs. Recruiters must respond accordingly by engaging early and often; promoting the brand; and selling company culture. Tune into this 3:52 video to experience Recruitment is Marketing through the eyes of a candidate.
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ibm, talent acquisition, recruitment, recruitment marketing, candidate experience, marketing, human resources, recruiters
    
IBM
Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform
    
Act-On
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
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leadlife solutions, e-newsletter, blog, telemarketing, trade show, direct mail, webinar
    
LeadLife Solutions
Published By: HubSpot, Inc.     Published Date: Jan 31, 2012
Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!
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seo, email marketing, blogging, ppc, marketing software, social media, lead management, email automation
    
HubSpot, Inc.
Published By: Cymfony     Published Date: Feb 22, 2007
Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
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blogs, branding, blog, social media, sales & marketing software, marketing automation, customer interaction service, cymfony
    
Cymfony
Published By: HubSpot, Inc.     Published Date: Apr 19, 2010
HubSpot has compiled over 50 marketing charts and graphs based on original research and data from a variety of sources, including analysis of over 2,500 business customers, surveys with hundreds of businesses responding, and analysis of the data in from the HubSpot Grader tools.
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hubspot, rich media, twitter, facebook, blogging, graphs, marketing, ppt
    
HubSpot, Inc.
Published By: Quocirca     Published Date: Sep 07, 2007
Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives.  If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.
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social networking, blog, blogging, blog marketing, wiki, wikis, wiki marketing, emerging marketing
    
Quocirca
Published By: Cymfony     Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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branding, emerging marketing, press release marketing, blog marketing, blogging, social media, public relations, cymfony
    
Cymfony
Published By: Cymfony     Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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sales & marketing software, marketing automation, ebusiness, customer interation service, public relations, blog, blogs, blog marketing
    
Cymfony
Published By: Marketo     Published Date: Jun 26, 2015
Download today, and learn how lead generation can fill your sales funnel with qualified, quality leads.
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lead generation, marketing, blogging, email marketing, paid programs, optimization
    
Marketo
Published By: Spredfast, Inc.     Published Date: Aug 06, 2013
Social business has emerged and accelerated into a bona fide business practice at an incredible pace. By their very nature, social media and thus social business are constantly evolving and social practitioners must sprint to keep up.
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spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Aug 06, 2013
This guide walks through each of the “Big Six” objectives and provides a tactical overview of the business case, team considerations and actual content examples and templates to use for your social media initiatives.
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spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning
    
Spredfast, Inc.
Published By: Breakout Solutions     Published Date: Sep 24, 2008
Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Read this research today!
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breakout solutions, blogs, videos, social networks, social media, web 2.0, social media optimization, social media marketing
    
Breakout Solutions
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing
    
Marketo, INC.
Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate
Published By: Compendium Blogware     Published Date: Jan 05, 2010
Compendium has the answers and is ready to share. Two significant online trends are directly impacting the present and future of Business-to-Business Marketing, and you'll want to find out how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
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compendium, blogging, blogware, corporate blog, business to business marketing, website development, leads, social media
    
Compendium Blogware
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