Both are fueled by a drive for progress, for pushing
boundaries and advancing the status quo. In these fields,
new trends are like a currency. Keeping ahead of the
next big trend means being aware of the next big seller
and allocating all the right resources – fashion design,
manufacturing, and marketing – for maximum impact.
Miss the hype and the next fashion season is bound to
hurt the bottom line.
New trends are also important to marketers because
owning a new trend is a way to differentiate in today’s
fast-moving digital landscape. It’s a way to stand out
from the pack by investing strategically in the right
approaches and technologies at the right time, then
reaping the benefits organically by leading where others
follow. Naturally, making these decisions requires a bit
of trial and error. Nobody has a magic crystal ball that
guarantees success. But as a rule of thumb, the companies
winning in digital marketing are the ones willing to
adopt new technologies while keeping an sharp.
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers.
If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”.
Break the cycle of “best practice” rituals and ask yourself these questions:
- When was the last time you made a truly bold move in your marketing?
- Do you have any idea how bad your data problem really is?
-How long will you continue to create sales content nobody uses?
We answer these questions and more- download the free guide today!
Availability, performance, user interface... Nobody cares. The age of the enterprise is here! Customers are now automatically purchasing any product you release, ensuring the longevity of your enterprise.
Over the past seven years, we’ve surveyed more than 30,000 technical professionals around the world to explore the relationships between IT performance, DevOps practices, culture, organizational performance and other elements that affect business outcomes. In the process, we’ve built the deepest and most widely referenced body of DevOps research available.
The 2018 State of DevOps Report breaks new ground in our understanding of the DevOps evolutionary journey. We have identified the five distinct stages of DevOps evolution, and the critical practices at each stage that help you achieve success and progress to the next phase of your journey.
he rampant fad diets that seem to be here, there, and everywhere, can definitely help you to lose weight instantly, but the question is, how long can that weight loss be sustained, and what will it end up doing to your body.
Everybody has their favorite apps…but can you name even three mobile websites you like? Probably not – and that’s because retrofitting desktop web designs fails to meet users’ mobile expectations. Yet in spite of that, smartphone traffic is at its highest point ever and will only continue to increase. This report, written by Forrester analysts, outlines why it’s time for a radical web reset and how you can make your mobile website a “first-class citizen.”
Download it today.
Everybody has their favorite apps. But can you name even three mobile websites you like? We can’t. it’s because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That’s a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: hand your mobile moments over to a bunch of apps you don’t own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a firstclass citizen.
Published By: Zscaler
Published Date: Jun 19, 2019
You can’t impose controls on something you don’t own. And in today’s cloud- and mobile-oriented enterprise, no one truly owns the network. The Internet has become the one network that every corporate worker uses and that no corporate IT can control. The emergence of cloud, ubiquitous networks, smartphones and smart (or dumb) networked devices are wreaking havoc over the traditional command-and-control IT mode of operation. This shift is different from anything we’ve experienced before, because nobody owns the network.
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money.
Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did.
And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue.
Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
It seems like most vendors offer a single solution meant to appease every AR department … but that’s not what you need. You need a solution built for you — not for everybody.
In this eBook, you’ll get tips for picking the perfect solution for your company to automate what needs automating in your AR department while:
• Increasing visibility with real-time metrics & reporting
• Boosting productivity by eliminating tedious tasks
• Providing customers with a self-service portal
Deep-dive analytics tools have completely transformed the way many organizations do business—helping remove the guesswork from major areas of operations, and provide everybody with the clear, actionable answers they need to make informed business decisions.
The benefits of sophisticated analytics are being reaped across the business. But according to Deloitte, HR is lagging behind— with only 14 percent of companies using analytics in HR, compared to 77 percent using these tools in Operations1.
Everybody’s talking about big data. Huge promises
have been made about its role in driving enterprises
forward. But few organizations are realizing its
For those able to put data to good use, there’s
much to be excited about. Data is transforming
not only businesses, but entire industries, and
the world as we know it. Today organizations are
harnessing big data to do things like transform
healthcare, provide eyesight for the visually impaired,
and bringing us closer to autonomous cars
Everybody’s talking about big data. Huge promises have been made about its role in driving enterprises forward. But few organizations are realizing its true benefits.
For those able to put data to good use, there’s much to be excited about. Data is transforming not only businesses, but entire industries, and the world as we know it. Today organizations are harnessing big data to do things like transform healthcare, provide eyesight for the visually impaired, and bringing us closer to autonomous cars
3rd party guide to evaluating all-flash storage arrays. DCIG researched the features of more than 80 all-flash arrays for its Storage Array Body of Research. Recognizing that there are multiple market segments for these products, DCIG grouped the products into midmarket, small and midsize enterprise, and enterprise classifications.This guide includes the products that ranked Recommended, Excellent or Good among the enterprise grouping of arrays.
Published By: MuleSoft
Published Date: Jan 25, 2016
IT used to be so simple. Companies owned their own technology equipment and purchased enterprise licenses for many of the applications anybody in the organization might care to use. But then the cloud emerged, and mobile, and social media, and IoT; the world of IT has never been the same. Today's businesses are software-driven enterprises with technology capability distributed throughout the company, utilizing countless third-party cloud-based applications. This new organization requires an cultural shift in the IT organization.
Read this whitepaper to learn:
-How businesses can reorganize themselves into lightweight, agile, modular businesses able to respond to innovations in SaaS, mobile, and analytics
-How to build a technological architecture that can accommodate new technology yet still extract value from on-premises systems
-The advantages of an API-led connected architecture vs. old SOA approaches
Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.
This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software. In the space of two months, spammers have switched from image spam to using PDF, Excel and ZIP file attachments. By using these attachments to send images instead of embedding them in the body of the email message, spammers have taken the cat-and-mouse game with anti-spam software developers to a new level.
Labeling blood and other samples at the time they are collected improves patient safety
and helps prevent a host of problems related to misidentification — including many of
the estimated 160,900 adverse events that occur in U.S. hospitals annually because
of sample identification errors.1 There is a strong and growing body of evidence within
medical literature that creating specimen identification labels on demand at the patient
bedside with a mobile printer can significantly reduce errors. The Joint Commission’s
National Patient Safety Goals (NPSG) for 2010 advocate the use of two patient-specific
identifiers, such as name and birthdate, whenever taking blood or other samples from
a patient, and to label the sample collection container in the presence of the patient.
Producing specimen labels at the patient bedside and encoding patient identification in
a barcode satisfies both The Joint Commission’s NPSG and Health Insurance Portability
and Accountability Act (HIPAA) requirements. T
For restaurants with hourly employees, time and attendance is a critical part of workforce management. Everybody clocks in and clocks out, but that’s just one small piece of the puzzle when it comes to juggling schedules and keeping the business running smoothly.
If it’s been a while since you upgraded your time and attendance software, you may be working a lot harder than you need to be. This ebook will show you how having the right time and attendance solution can simplify your management and make all the difference in how your business operates.
Published By: Panasonic
Published Date: Oct 01, 2019
From smartphones and cloud computing to ride-sharing services and electric cars, disruptive technology is changing the way we live – and nobody understands disruption better than startups. Whether they’re independent entities funded by VCs or emerging companies within the walls of a large corporation, startups recognize the power of technology to solve problems and improve lives, and they have been instrumental in challenging the status quo and shaping our society.
But startups can’t be expected to do it all alone. Lean operating budgets and a need to move quickly demand that these organizations make efficient use of their limited resources – and that means not “reinventing the wheel” when it comes to their underlying tech. By working with the right partner who can provide the right resources and expertise at the right time, startups are free to focus on what matters most: bringing their innovation to market.
Published By: Quocirca
Published Date: May 15, 2009
Most organisations have had to supplement their IT capability with some form of external help at one time or another. However, as financial pressures mount and technology continues to evolve and its relationship with the business becomes increasingly complex, how does this change the expectations and needs of those external relationships? Learn more today!
There’s discussion in the HR industry today about companies requiring employees to submit vital health statistics (weight, blood pressure, body fat) or pay a fine, usually seen as an increase in health premium payments. Some say it's "technology-enhanced discrimination on steroids," while others say it's a great incentive for employees to take their health seriously.
Virgin HealthMiles wanted to know what healthcare buyers think about the policy, and here’s what you said in a March 2013 survey:
Building on the popular Threat of the Month series, Cisco researchers looked at notable 2018 cybersecurity incidents with a fresh perspective: what do they reveal about future adversary tactics? With this lens, they chose threats that best embody what defenders should expect in the year ahead. The report contains in-depth analysis, best practices, and trends to watch.
Published By: Darktrace
Published Date: Jun 17, 2019
The City of Las Vegas serves as the legislative body that governs Las Vegas, Nevada. While their network covers 3,000 users, the City of Las Vegas oversees private and sensitive data of both the 600,000 residents and over 42 million tourists per year. With Darktrace's unique ‘immune system’ approach, City of Las Vegas has increased its confidence that sensitive information is protected and secure.