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Published By: CA Technologies EMEA     Published Date: Aug 07, 2017
The European General Data Protection Regulation (GDPR) will be upon us on May 25th 2018, and contrary to enduring public opinion, Brexit won’t make any difference. The GDPR comes in response to global shuffling of privacy laws to meet the growing demands of cloud, data security and other technological needs. The US Safe Harbor framework has been replaced with Privacy Shield, and on top of this is the e-Privacy Regulation, which takes specific interest in electronic communications, cookies for tracking user behaviour online, and other issues around personal data and consent.
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gdpr, storage, access management, personal data, software development, ca technologies, anonymize data, privacy projects
    
CA Technologies EMEA
Published By: VisiStat     Published Date: Mar 22, 2007
Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.
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web analytics, hosted analytics, hosted solution, snippet, page snippets, snippet technology, code snippets, code tag
    
VisiStat
Published By: Bloofusion     Published Date: Mar 01, 2010
Use the ten tough questions to quiz and help select your next SEO firm more effectively. Whether you are a CMO at billion dollar software firm or running your own online enterprise, at some point optimizing your site for discovery and favorable ranking by search engines for the terms that result in lead generation or purchase will become a priority.
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bloofusion, ecommerce, url, ids, seo, cookie, optimization, tags
    
Bloofusion
Published By: Ensighten     Published Date: Aug 02, 2012
Watch the playback on the hidden costs of website Javascript tagging in time, resources, page speed and stability. Hear the benefits of tag management systems and what to look for, plus hear how Sony increased web analytics ROI, while speeding page load.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization
    
Ensighten
Published By: Semcasting     Published Date: Jan 02, 2013
In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
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digital marketing, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area
    
Semcasting
Published By: Semcasting     Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies
    
Semcasting
Published By: Semcasting     Published Date: Aug 29, 2013
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, digital target, online marketing strategies
    
Semcasting
Published By: Semcasting     Published Date: Feb 19, 2014
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies
    
Semcasting
Published By: Janrain, Inc.     Published Date: Oct 16, 2013
Today’s consumer wants relevant and personalized experiences on the web, and many brands are delivering. Critical to success is fully knowing who is visiting your site beyond simple cookie-based insights. The path to a valuable exchange of information starts off just like real-life relationships and provides the foundation for authentic engagement along the way.
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branding, social graphing, social graph data, social context, social endorsement
    
Janrain, Inc.
Published By: Zebra Technologies     Published Date: May 02, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
Published By: Zebra Technologies     Published Date: May 03, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
Published By: Bloofusion     Published Date: Mar 01, 2010
Use the guidelines outlined in this white paper to help you make the right choice of an e-commerce system or improve your existing one. Selecting the most SEO-friendly software is the one of the most important decision an online shop will make. Having the right shop system to sell your products on the web can mean the difference between being virtually invisible and being able to throw your online doors open wide to your potential buyers.
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bloofusion, ecommerce, url, ids, seo, cookie, optimization, tags
    
Bloofusion
Published By: ZScaler     Published Date: Nov 18, 2011
Read this informative whitepaper to learn how, as a Blue Coat customer, you can reap the benefits of Zscaler's comprehensive cloud security solution. Learn how enterprises with legacy proxy appliances-such as Blue Coat ProxySG-will further enhance their security with our unmatched advanced threat protection.
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blue coat, proxy sg, url filtering, web 2.0, cloud security, proxy av, xss, vpn
    
ZScaler
Published By: ZScaler     Published Date: Nov 21, 2011
Leveraging a combined view of billions of daily web transactions-spanning millions of enterprise users across over 140 countries - Zscaler ThreatLabZ delivers the State of the Web Q3 2011 Report.
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blue coat, proxy sg, url filtering, web 2.0, cloud security, proxy av, xss, vpn
    
ZScaler
Published By: ZScaler     Published Date: Dec 13, 2011
Leveraging a combined view of billions of daily web transactions-spanning millions of enterprise users across over 140 countries - Zscaler ThreatLabZ delivers the State of the Web Q3 2011 Report.
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blue coat, proxy sg, url filtering, web 2.0, cloud security, proxy av, xss, vpn
    
ZScaler
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