Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum?
Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found:
New customer segments open thanks to lower adoption and operating costs.
With less complex infrastructure under SaaS, customer TCO drops.
ISV products improve with value-added cloud services and SaaS data capabilities.
Financial predictability improves with recurring revenue model.
New pricing models aligns ISV value to customers’ business needs, driving increased revenue.
Additional, significant operational benefits from switching to a SaaS model.
Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs.
The collection of product usage data increases the speed of product development by 33%. –
Applying for and opening financial services accounts online is on the rise. And FSI marketers are feeling the pressure to make these new accounts higher quality. The Adobe guide, Acquisition Evolved, will give you three actionable ways to improve your ability to identify and convert high-value customers.
Read the guide to learn:
• The DNA of customer digital behavior
• How to create unified customer segments with existing data
• How to adopt onsite messaging to match offsite ads
Competitive pressures from peers are forcing CSPs to evolve beyond connectivity and offer incremental valueadded
services to sustain revenue growth. Security services are an obvious candidate for consideration since
awareness of the need for security protections is extremely high due to regular media coverage highlighting
Threat trends and strong alignment with large customer segments are creating opportunity for CSPs to offer
a foundational layer of web protection for every Internet access connection. They can provide a previously
unavailable level of web security that reduces the risk their customers face, without imposing a configuration
or management burden.
Gartner Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017
Splunk Jumps From #5 in 2016 to #2 in Top 10 Named ITOM Performance Analysis Software Vendors, Worldwide, 2017
Splunk is ranked #2 of overall ITOM Performance Analysis Software Vendors, according to Gartner’s report, Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017. This Gartner report also lists Splunk as one of several disruptors in the table “Market Share of Incumbents vs. Disruptors - ITOM Performance Analysis Software.”
As a Splunk customer, are you utilizing your machine data platform to its fullest potential? Learn about newest trends in ITOM software tools across AIOps, APM, infrastructure monitoring and Network performance monitoring and diagnostics.
Download this report to learn:
2017 rankings of performance analysis software vendors, overall and subsegments
How digital business is driving demand for modern, agile monitoring tools via DevOps toolchains
Resistance to change is futile. Financial services are becoming more embedded in the banking customer’s everyday life, driving unprecedented levels of change across the industry. The unfolding digital economy is ushering a new era of technology adoption in banking. From cloud to open banking APIs, these play a defining role in enabling banks to create new digital products and services, refresh the bank branch, find new customer segments, and monetize underutilized data and information assets.
IBM has used the Storwize architecture to produce multiple storage systems across different usage segments to meet different customer needs. The ability to scale with a common underlying architecture has proven to deliver multiple benefits to IBM customers. Features developed for high-end enterprise systems now meet customer needs in other, more price conscious segments. The leverage from a common base for systems helps reduce development and support costs which are reflected in product costs for customers. The Storwize architecture also builds on Intel-based hardware, which provides continued advances with each new generation yet retains the same fundamental architecture. Customers also benefit from a storage architecture that provides a consistent experience across multiple products and generations.
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources.
Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI.
First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
Robust Data Management Platforms drive intimate customer experiences.
You know the importance of identifying your best customer segments and treating them right. You also know that takes a ton of work. But it’s work that we can help you accomplish with our integrated and secure Data Management Platform (DMP). By using Adobe Audience Manager, our DMP offering, you'll aggregate data from all your sources to better understand your current customer segments, while we also help you identify new audiences to target.
The new Forrester Wave™: Data Management Platforms, Q2 2017 says “Adobe was a DMP Forrester Wave leader in 2013 and 2015, and continues to set the pace in this Forrester Wave.” See where we receive the highest scores and why we are named a Leader in this report.
Published By: Neustar
Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
When it comes to guest safety, exceptional customer service,
and streamlining operations, nothing is faster than right NOW.
Organizations across various industry segments — hotels,
casinos, restaurants and entertainment venues — are juggling a
mix of communication devices. This can mean gaps in coverage,
poor battery life and aging equipment that diminishes your ability
to deliver premium guest service. The power of NOW puts instant
communications at your workers’ fingertips — because when
communication slows, business slows.
Published By: Cognizant
Published Date: Oct 23, 2018
In the last few years, a wave of digital technologies changed the banking landscape - social/ mobile altered the way banks engage with customers, analytics enabled hyper personalized offerings by making sense of large datasets, Cloud technologies shifted the computing paradigm from CapEx to OpEx, enabling delivery of business processes as services from third-party platforms.
Now, a second wave of disruption is set to drive even more profound changes - including robotic process automation (RPA), AI, IOT instrumentation, blockchain distributed ledger and shared infrastructure, and open banking platforms controlled by application programming interfaces (API). As these technologies become commercialized, and demand increases for digitally-enabled services, we will see unprecedented disruption, as non-traditional banks and fintechs rush into all segments of the banking space. This whitepaper examines key considerations for banks as they explore value in the emerging Digital 2.0 world.
Published By: NetSuite
Published Date: Nov 18, 2006
This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
"Flash has permeated enterprise storage in small, medium-sized, and large enterprises as well as
among webscale customers like cloud and service providers. It is available in a variety of different
system architectures, including internal storage, hyperconverged and converged platforms, and shared
storage arrays. Revenue driven by shared storage arrays, of both the hybrid flash array (HFA) and the
all-flash array (AFA) type, is much larger than from other segments today and will continue to dominate
enterprise storage spend through at least 2020."
IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
Published By: Omniture
Published Date: Jun 27, 2007
The online marketer’s challenge is to make sense of the vast information that traditional offline marketers could only dream of to connect and build relationships that benefit not only their organization, but also their visitors and customers. This guide will help you identify your key segments and, more importantly, provide you with tools and knowledge to better manage those segments.
Online, mobile, omnichannel, untethered, data mining, automation, and remote
communication are all now buzzwords surrounding the new technologies and resources
financial institutions have to help them re-invent their branch experience. Capabilities are
available today that were not imagined a decade ago. This is an exciting time for those
institutions that can look to the future and enhance their offerings.
While technology is driving change, it can also be a tremendous challenge for financial
institutions as they work to keep pace and even take advantage of the dramatic shift in
customer needs and expectations. Millennials, baby boomers, small businesses – all are
important market segments with very different wants and needs. Driven by technology,
the new demand is for a complete online presence, complemented by more flexibility in
personalized services, and specialized expertise available in every branch.
Suffice it to say, financial institutions of all sizes and in every geography a
Published By: Webtrends
Published Date: Apr 21, 2010
Change the way you approach customer targeting forever. Segments is a new add on to Webtrends Visitor Data Mart that makes building a customer segment drag-and-drop simple. Use it to quickly explore your data and uncover new targeting opportunities. And then easily export your segment to the marketing tool of your choice.
Improving the customer experience is a strategic imperative for most
organizations today, but delivering an engaging experience across the growing
number of digital customer touch points can be a daunting challenge.
Organizations must deliver responsive experiences that “play well” on
smartphones, PCs, and tablets. They must publish content to installed app
experiences on mobile and other connected devices, to social channels, and
to email campaigns. They must manage global sites in different languages,
localize the experience for different markets, and — increasingly — personalize
the experience for different customer personas or segments.
A modern digital experience management platform is essential for any
organization hoping to make digital experience delivery a core competency.
IDC interviewed organizations using Adobe Experience Manager Sites (AEM
Sites) to understand the impact of the platform on their ability to create,
manage, and deliver digital experiences. Study participants
The traditional payer business model is fast becoming obsolete. Blues organizations that cling to the status quo or business as usual risk jeopardizing their reputations and business, because people are more than patients.
Increasingly, employers are driving the growing demand for more solutions to engage customers. In response, healthcare incumbents and new entrants are building solutions to address rising costs and meet consumers’ demands for personalization, price transparency, access, and seamless, simple experiences.
Proactive engagement can help your members lead healthier lives while improving outcomes for payers and other players. With 5% of Americans consuming 50% of healthcare costs, identifying and engaging high-risk, high-cost customer segments is essential to sustainability.
The digital transformation (DX) of industries is well under way — a transformation that is enabled by the Internet of Things (IoT). The IoT allows organizations to reinvent existing industry processes, augment how they engage with their customers, and accelerate the speed at which they deliver their products and services. This white paper looks at how these digital strategies facilitated by the IoT are reshaping those industry segments that are both asset rich and focused on services rather than products. The paper then explores IoT scenarios that hold great promise and how companies are approaching investment to optimize business outcomes.
The latest Adobe Digital Index Report quantifies the value of greater marketing focus to existing customers. Returning and repeat purchasers generate a disproportionately large share of revenue for online retailers. Read on to learn more.