data engagement

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Published By: Seismic     Published Date: May 14, 2019
Imagine being able to walk into a meeting and say, “this is what our content has done to accelerate deals, the amount of revenue it has affected, and the ROI of our overall content strategy.” Every marketer dreams about proving ROI and the Information Age has finally made it possible for marketing teams to get concrete numbers on the success of various campaigns. But with all the data out there, how do marketers know which KPIs provide the best insight into the health and success of their marketing activities? Download the guide to learn: ? The top KPIs for improving internal marketing efficiency ? The content engagement analytics that prove value ? How to have better visibility into what content sales uses most often
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Seismic
Published By: IBM     Published Date: May 12, 2015
In this guide, we explore the technological trends that are transforming the retail industry, across the areas of Big Data and Analytics, Cloud Computing, Mobile and Social Engagement, and Security
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retail industry, big data, analytics, cloud computing, mobile engagement, security
    
IBM
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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Group M_IBM Q119
Published By: IBM APAC     Published Date: Mar 06, 2019
The 2019 IBM X-Force Threat Intelligence Index looks back at the threats, tactics, and trends that emerged in 2018 based on insights from IBM X-Force Security Research Team. Deriving data and insights from security clients, incident response services and penetration testing engagements, the IBM X-Force Threat Intelligence Index 2019 report outlines the most prominent threats and provides key insights into various industries, attack tactics, and major vulnerabilities that emerged during the year.
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IBM APAC
Published By: Look Listen     Published Date: Aug 22, 2019
Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply in the importance of putting data into context to help companies quickly determine which marketing messages are resonating and which strategies are outpacing the market. The 2019 Marketing Benchmark Report examines email and mobile marketing messages sent by thousands of brands in 2018 to establish industry standards on customer engagement, delivery and subscriber churn. Our analysis uncovers trends and benchmarks than can help you optimize your audience outreach. Use this valuable information to compare how your campaigns are performing, see where to focus your efforts and build your case for more investment.
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Look Listen
Published By: IBM     Published Date: Jan 14, 2015
Cloud-delivered big data analytics presents an enormous opportunity for organizations that want to become more agile, more efficient and more competitive. To capitalize on the full potential of this opportunity, businesses need cloud-enabled big data analysis solutions that are flexible, simple, secure and open.
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big data, data management, the cloud, cloud solutions, data, data analytics, client engagement, computing model, scale on demand
    
IBM
Published By: Gigya     Published Date: Jun 20, 2014
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data, increase social engagement, consumer data management, permission based identity, single sign on, social consumer insights, big data marketing, data driven marketing , social marketing, social widget, social network plugin vendors, janrain, social annex
    
Gigya
Published By: SAP     Published Date: Nov 04, 2015
Download this eBook to learn more about these 6 strategies to simplify retail marketing: 1. Collect, consolidate, and analyze data 2. Integrate marketing and merchandising 3. Offer a consistent omnichannel experience 4. Deliver real-time, personalized customer engagements 5. Measuring marketing ROI 6. Stimulate loyalty and advocacy
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retail marketing, sap, data analytics, merchandising, omnichannel experience, customer engagement, roi, customer loyalty
    
SAP
Published By: Oracle     Published Date: May 22, 2012
We've all heard both sides of the social commerce debate: "Facebook doesn't work," on the one hand, and "why wouldn't retailers experiment with Facebook" on the other. This whitepaper will teach you how true innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversations and engagement.
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oracle, social media, facebook, emerging marketing, social commerce, digital media
    
Oracle
Published By: Uberflip     Published Date: Dec 20, 2018
In today’s world, marketers know that producing content isn’t enough. If they’re going to continue to make an investment in creating content, they need to do more to ensure it performs. We’ve long since known that combining content with a remarkable experience will allow it to reach its full potential, and allow marketers to see results. But as with any emerging category, content experience was not without its detractors. After all, what kind of results could you expect from an investment in the experience around that content? If you’ve ever wondered why you should care about content experience, and wanted something a little more concrete than a few anecdotes from marketers, or third-party stats, then look no further.
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Uberflip
Published By: Groove     Published Date: May 16, 2018
From equipping them with accurate data to efficiency-driving tools to impactful training, you want to find the best systems to help your reps soar. As the market floods with technology (and a lot of lofty claims), it may be tough to know what you actually need and where to start your research process to help — not hinder — your team. You’ve probably heard a lot of buzz about sales engagement platforms, and there are quite a few to choose from. But what is it? What does it do? In sales, time is money. If you find that your team’s time is tied up in manual or administrative tasks, consider looking into a sales engagement platform. The right sales engagement platform will power outreach quality and quantity, ultimately helping your team crush their goals and boost the bottom line. In this guide, we’ll help you think through what features you should look for and what questions to ask as you begin to compare your options.
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Groove
Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
Oracle
Published By: Cognizant     Published Date: Oct 23, 2018
The implications of AI’s unique approach are profound: AI can learn by example rather than through brute-force programming; can understand human intention and emotions and act accordingly; and can handle extraordinarily complex relationships of data that are beyond the capability of human analysts working alone. AI can multiply what we currently do and take us to experiences we’ve never had before, at a speed and scale that will change entire industries. In these case studies, we’re pleased to present a range of real-world examples to guide your imagination. Here, you’ll find situations where companies like yours found AI to be part of the solution. These examples show how AI can enhance an existing application, workflow or process and reduce friction. This e-book presents how 10 organizations are using artificial intelligence to accelerate decision making, improve business processes, enhance user engagement, reduce costs and drive remarkable growth and profitability.
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cognizant, artificial intelligence
    
Cognizant
Published By: Adobe     Published Date: Mar 03, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
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media and entertainment, acquiring audience, retaining audiences, data-driven marketing, engagement obstacles
    
Adobe
Published By: Adobe     Published Date: May 16, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
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Adobe
Published By: SAS     Published Date: Apr 04, 2018
Location analytics is the process of integrating geographical data into business intelligence (BI) and analytics-led decision making. Location analytics creates meaningful insight from relationships found in geospatial data to solve a broad variety of business and social problems. Location data is found everywhere – with an item or a device, in a conversation or behavior, in machines or sensors, tied to a customer or competitor, attached to a database record or recorded from vehicles or other moving objects. Organizations want to take advantage of location data to improve decisions, create better customer engagement and experiences, reduce risks and automate business processes.
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SAS
Published By: SmartFocus     Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers can’t use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ‘Overcoming Marketing Challenges’ White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement, campaigns, contextual marketing, marketing challenges
    
SmartFocus
Published By: Quantcast     Published Date: Feb 13, 2015
New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter's platform. Known as tailored audiences, this new targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter. Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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twitter, real-time advertiser, custom audience, quantcast, ad targeting
    
Quantcast
Published By: Entelo     Published Date: Sep 06, 2017
Today’s most successful organizations are thoughtfully assembled by highly empowered talent teams. These talents teams – driven by data, designed for engagement, and led by a breed of globally diverse leaders – are not the same talent teams of years past. They hold a place at the executive table and are critical to accomplishing key company business objectives. They represent the new generation of talent acquisition.
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Entelo
Published By: Akamai Technologies     Published Date: Aug 17, 2017
The rapid rate of mobile adoption provides today’s users with nearly unlimited access to data and information anytime, anywhere. While “always on” users represent a tremendous opportunity for businesses to increase engagement, revenue, and customer loyalty, they also create unprecedented mobile delivery challenges. In this e-book, we will delve into these challenges and learn how to master them by optimizing for fast APIs, mobile apps, and mobile sites. But before we do that, let’s start our mobile story with some perspective: Approximately half of you reading this e-book will do so on mobile. That fact alone should be a compelling enough reason to keep reading, but in case it’s not, the following data illustrates the impact mobile growth has had on our technological landscape.
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mobile, mobile adoption, customer loyalty, always on
    
Akamai Technologies
Published By: IBM     Published Date: Jul 20, 2016
Join this webcast and learn: 1. Leveraging your workforce analytics data to make better talent decisions to maximize business performance 2. The power of candidate experience and engagement throughout your hiring and onboarding process 3. Best-in-class examples from industry experts to help you get started
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters, talent, human resources
    
IBM
Published By: Cisco     Published Date: Dec 21, 2016
CTOs, CIOs, and application architects need access to datacenter facilities capable of handling the broad range of content serving, Big Data/analytics, and archiving functions associated with the systems of engagement and insight that they depend upon to better service customers and enhance business outcomes. They need to enhance their existing datacenters, they need to accelerate the building of new datacenters in new geographies, and they need to take greater advantage of advanced, sophisticated datacenters designed, built, and operated by service providers. IDC terms this business and datacenter transformation the shift to the 3rd Platform.
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Cisco
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