Published By: StrongMail
Published Date: Mar 15, 2010
Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.
Are you constantly jumping from project to project with barely enough time to breathe? When continually pressed for time, how do you efficiently and effectively measure your email marketing programs? This concise and practical guide can help.
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
Did you know that only one in five emails actually make it to the inbox? Where do yours end up? Deliverability can make or break your email marketing program. Yet, many marketers donít fully understand it. Weíll show you how to create a program that beats the odds.
What you'll learn:
ē The factors that affect deliverability.
ē How deliverability is calculated.
ē The steps you can take to improve it.
Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers.
Siloed systems and teams limit marketersí ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.
With the addition of mobile technologies, organizationís need to update their email programs to allow for these new technologies, however, deciding what design best practices to use can be a long and tedious process. Download this whitepaper to receive 8 great tips for mobile email design and make designing messages for a mobile audience a top priority for your organization.
Published By: Silverpop
Published Date: Sep 19, 2011
With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you've got to do more to position your program above the competitive fray.
Inside this collection of insightful case studies, you'll discover how companies like JetBlue, HealthConnect One, InfusionSoft, Lumension and GamersFirst significantly increased revenue and engagement by rethinking their email marketing programs.
Published By: StrongMail
Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
Published By: Uberflip
Published Date: Jun 30, 2017
This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content to your audience.
Published By: BlueHornet
Published Date: Jun 06, 2008
This 19-page white paper includes before and after examples of rendering issues and fixes across top email programs. It makes specific coding recommendations you can use to improve the look and performance of your emails across every major email program, including Outlook 2007.
We work at home. We take conference calls in the backseat of a taxi. We even tap out emails from 30,000 feet. Mobility is radically redefining the way we work, because itís redefining where and when we can work. Itís why Keith Perske, executive managing director of workplace innovation for Collierís, thinks itís time
to adopt a new description of the workplace: ďTodayís workplace is an integrated set of locations, technology, programs and work practices that connect people and enable employees to contribute and be productive. Thatís the new workplace definition.Ē
And with the emergence of this modern workplace, users are expecting a mobile experience thatís simple, convenient, and a boon to their productivity. In order to deliver on these expectations, IT organizations are making business mobility a
priority in their investment decisions. Which is why weíve identified five potent mobility trends that warrant attention and also present opportunities to transform the enterprise
The need for marketers to improve their optimization practices has led Return Path and the Relevancy Group to explore the state of email marketing measurement and analysis, as well as its role and impact on marketing performance.
To understand the state of email marketing, we examined the sophistication of organizations internal processes for email marketing, and how effectively and efficiently do those programs deliver relevant email.