fragmented media

Results 1 - 9 of 9Sort Results By: Published Date | Title | Company Name
Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
Tags : 
godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation
    
Godfrey
Published By: Hawthorne Direct     Published Date: Apr 03, 2009
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets.  DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now.  Download this exclusive guide today!
Tags : 
hawthorne, direct tv, drtv, direct response tv, recession, advertising budget, ad spending, market share
    
Hawthorne Direct
Published By: Druva     Published Date: Nov 09, 2018
The rise of virtualization as a business tool has dramatically enhanced server and primary storage utilization. By allowing multiple operating systems and applications to run on a single physical server, organizations can significantly lower their hardware costs and take advantage of efficiency and agility improvements as more and more tasks become automated. This also alleviates the pain of fragmented IT ecosystems and incompatible data silos. Protecting these virtualized environments, however, and the ever-growing amount of structured and unstructured data being created, still requires a complex, on-prem secondary storage model that imposes heavy administrative overhead and infrastructure costs. The increasing pressure on IT teams to maintain business continuity and information governance are changing how businesses view infrastructure resiliency and long-term data retention—they are consequently looking to new solutions to ensure immediate availability and complete protection of the
Tags : 
    
Druva
Published By: SAS     Published Date: Apr 25, 2017
Physicians and their patients, medical policy makers and licensing boards, pharmaceutical companies and pharmacies all must work together to stem the opioid epidemic and achieve the fundamental objectives of reducing addiction and deaths. With so many players and data sources, today’s information is partial, fragmented, and often not actionable. We don’t have the data to understand what’s happening, to adjust policy, and to motivate physicians and patients to change their behaviors. Better data and analytics can help develop better treatment protocols, both for pain in the first place and for remediation when patients are becoming dependent on the drugs.
Tags : 
    
SAS
Published By: Adobe     Published Date: Sep 23, 2019
1. This “how-to” explore-stage content helps advertisers that are either expanding or planning to expand their cross-channel coverage. The content addresses an advertiser pain point, which is the need to reach new prospects and engage them while they increasingly access content across fragmented and emerging media. 2. The advertiser challenge is to evaluate and select new, niche channels to reach their prospects and seize opportunities, but those channels may have low inventory, an ecosystem in flux, and added complexity to put in the balance. This content handholds advertisers in the face of this challenge and capture the opportunities with our SME-fueled seven steps. 3. Influence expanded use (throughput) of Advertising Cloud among current customers by helping them to activate channels such as DOOH, CTV, and programmatic audio.
Tags : 
    
Adobe
Published By: Bazaarvoice     Published Date: Apr 30, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
Tags : 
consumer-centric, consumer engagement, brand messaging, marketing landscape, empowered consumers, r&d
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 17, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
Tags : 
consumer-centricity, consumer engagement, brand messaging
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Nov 05, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
Tags : 
bazaarvoice, marketing ecosystem, marketing landscape, consumers change, brands engage, invest to drive, media options
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Aug 01, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
Tags : 
bazaarvoice, marketing, trends, customer-centric, brand, engage, demand
    
Bazaarvoice
Search Resource Library