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Published By: Meltwater     Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. It’s time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
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meltware, content roi, b2b, customer motivation
    
Meltwater
Published By: Aon Hewitt     Published Date: May 25, 2016
Today in the United States, employer-sponsored health benefits are the source of coverage for more than 149 million individuals.1 Fueled by many factors, including rising costs, legislative changes, new provider models, and evolving market forces, the health care industry is undergoing a transformation. And as health care evolves, so must the employer’s role in it. What has not changed, however, is employers’ belief that health benefits are a key differentiator for talent. In fact, most large employers plan to continue offering coverage in spite of the uncertainties in the health care market. To keep pace with the changing environment, employers must rethink their role in health coverage: how they sponsor, structure, and deliver health benefits, and how they manage costs while keeping employees healthy, productive, and satisfied.
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health care, employer-sponsored benefits, healthy benefits, manage costs, human resources
    
Aon Hewitt
Published By: Upshot     Published Date: Jan 05, 2011
Chicago-based marketing agency, Upshot, has identified the most relevant and actionable consumer and marketing trends for 2011.
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marketing trends, consumer trends, retail trends
    
Upshot
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: RSM US     Published Date: Apr 01, 2019
Middle market companies face a host of warehousing challenges that can limit growth and potentially hamper sustainability. Your organization must work to understand these issues and develop solutions to store, manage and move goods more effectively and therefore increase efficiency and productivity. With competition growing and new enhancements reaching the market on a regular basis, your company must be proactive to build and retain a competitive advantage. While each company is different, with unique issues and goals, the following four struggles are common across companies and their warehouses.
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RSM US
Published By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media
    
Flimp Media
Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
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webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing
    
Webtrends
Published By: Godfrey     Published Date: Oct 24, 2008
 Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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godfrey, b-to-b search, search, search engine optimization, seo, search engine marketing, sem, keywords
    
Godfrey
Published By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
    
Skyword
Published By: Crownpeak     Published Date: Aug 25, 2016
Here’s why Digital Quality Management is mission-critical for any global enterprise, and how it’s helping digital marketers achieve their objectives.
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crownpeak, digital marketing, digital quality management, marketing, marketers, digital governance, dqm, online marketing
    
Crownpeak
Published By: Sun Microsystems     Published Date: Nov 14, 2008
This free white paper reveals how businesses are benefiting from latest generation of open storage systems. Years ago, all servers were closed and proprietary; then open systems hit the market, combining rapid technological innovation with market-driven choice. In the white paper, you'll explore how open architectures are helping some of today's best-known enterprise names stay flexible and profitable.
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open storage, sun, sun microsystems, opensolaris, iscsi, sas, hpc, web 2.0
    
Sun Microsystems
Published By: Godfrey     Published Date: Oct 24, 2008
B-to-B Strategic Search has been created by Godfrey to provide the customer-centric, content-driven approach needed for successful business-to-business search performance. It uses all available tools to help B-to-B marketers achieve a presence in the search results of users who are looking for their technology or product. It thus includes both search engine optimization (SEO), the practice of modifying your site to improve organic search results, and search engine marketing (SEM), or paid search.
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godfrey, search, b-to-b search, b-to-b strategic search, business-to-business search, search engine optimization, seo, search engine marketing
    
Godfrey
Published By: MoreVisibility     Published Date: Mar 28, 2012
Curious if your social media efforts are measuring up for your business? Then take a moment to see what best practices we advise upon to ensure social media success.
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morevisibility, google, marketing, social media, emerging marketing, internet marketing, digital media
    
MoreVisibility
Published By: Crimson Hexagon     Published Date: Jan 17, 2013
In this webinar, Rebecca Bley will be presenting on finding actionable insight generated around media buzz. With everyone giving their own opinions on the internet, often unfiltered, when does negative feedback become positive feedback? Watch now.
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crimson hexagon, marketing, internet buzz, media buzz, hype, actionable insight, research
    
Crimson Hexagon
Published By: Sophos     Published Date: Jul 01, 2013
Gone is the day of the corporate-issued BlackBerry device. With its finely ingrained policies, BlackBerry was once the go-to mobile device for security-savvy enterprises. Research from IDC shows that iPhone and Android now hold over 80% of market share, with Windows Phone 8 and BlackBerry completing for the third spot. The rising trend of mobility consumerization has reached a point where it is increasingly difficult for IT organizations to settle on a standard mobile device. This whitepaper will help you identify each device platform’s security features—and choose the right platform for your business.
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mobile device, security
    
Sophos
Published By: ProjectLocker     Published Date: Nov 19, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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website marketing, search engine, sem, seo, online marketing, blogging, adwords, google adwords
    
ProjectLocker
Published By: Uberflip     Published Date: Mar 16, 2018
When it comes to content production, marketers across the globe can let out a collective “we’ve got this.” Content marketing is now the cornerstone of most organizations’ marketing strategies. In fact, 91 percent of all B2B companies use content marketing. And 38 percent of North American marketers say they expect their content marketing budget to increase in the next 12 months. We’ve invested heavily in it because it works.
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Uberflip
Published By: Conductor     Published Date: Apr 09, 2013
SEO is increasingly maturing in the organization and with increased resources, budget and technology adoption occurring in the last year, expectations are that it will grow even further in 2013. Search’s influence in the organization has grown to such an extent that search is now found second most commonly in its own separate department, something unheard of only a few short years ago. Check out this whitepaper to learn how leveraging SEO technology can grow your organization’s online market share in 2013.
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seo, seo technology, budget, roi, search engine optimization, digital marketing, online marketing
    
Conductor
Published By: IBM     Published Date: May 22, 2017
An investment firm is only as good as its data and its ability to leverage that data to make smart trades. A firm’s ability to differentiate itself in meeting market needs and bringing new products to market all hinge on its ability to squeeze maximum value out of all available data. But when it comes to implementing the right technology and processes to support a data-reliant business, those three factors present tremendous challenge
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cloud optimization, cloud efficiency, cloud management, cloud assurance, cloud visibility, enterprise management, data management
    
IBM
Published By: BI WORLDWIDE     Published Date: Feb 24, 2016
Learning is going global. It is happening with all types of learning – especially eLearning. At BI WORLDWIDE (BIW), we have found that global learning needs have increased by over 350% in the last two years. Market forces have been driving business to a global level for some time. The scale and speed of the change has been accelerating at a dramatic rate and where business expands, learning must follow.
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bi worldwide, elearning, globalization, learning, development, human resources
    
BI WORLDWIDE
Published By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
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organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping
    
Acquia
Published By: Oracle     Published Date: Feb 10, 2016
Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing. What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job. Today, organizations need levels of flexibility, integration, and visibility that are beyond what those systems were designed to deliver.
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oracle, supply chain leaders, cloud migration, supply chain management, operational efficiency best practices
    
Oracle
Published By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 12, 2017
Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing. What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job.
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cloud, supply chain management, scm, cloud computing
    
Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017
Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information
    
Oracle
Published By: Pure Storage     Published Date: Mar 15, 2018
The all-flash array (AFA) market has undergone significant maturation over the past two years. A high percentage of customers have already committed to an "all flash for primary storage" strategy, and every customer interviewed for this study was among those. In 2017, AFAs will drive over 80% of all primary storage revenue. All of the established storage vendors have entered this space, and there are several start-ups with over $100 million in revenue. With this level of market maturation, multiple segments have developed within the primary flash array space. There are systems targeted for dedicated application deployment, there are systems specifically for web-scale applications, and there are systems intended for dense mixed workload consolidation. These latter systems are driving most of the AFA revenue, and they aspire to become the primary storage platforms of record for enterprises of all sizes. This study evaluates the suitability of 10 vendors' AFA platforms for dense mixed ent
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Pure Storage
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