Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers.
If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”.
Break the cycle of “best practice” rituals and ask yourself these questions:
- When was the last time you made a truly bold move in your marketing?
- Do you have any idea how bad your data problem really is?
-How long will you continue to create sales content nobody uses?
We answer these questions and more- download the free guide today!
This guide describes the technical and business impact of SHA-1 migration as it pertains to SSL certificates only. It will outline a recommended migration path to minimise the cost and operational impact of replacing affected SSL certificates.
Published By: Symantec
Published Date: Nov 30, 2015
Seja você um indivíduo ou uma empresa, a segurança online deve ser abordada da mesma forma como você abordaria a segurança física da sua casa ou escritório. Ela não somente o faz se sentir mais seguro, mas protege também as pessoas que visitam sua casa, seu local de trabalho ou site. É importante entender os riscos potenciais e então garantir a proteção total contra eles. No rápido mundo da tecnologia, nem sempre é fácil se manter a par dos avanços mais recentes. Por isso, a formação de parcerias com empresas conceituadas de segurança na Internet é uma estratégia inteligente.
Customers now expect the same level of service on social media from financial firms, insurance providers, and other regulated enterprises as they receive from technology and retail companies. But without the right compliance controls in place, your organization could violate customer privacy rules and other regulatory guidelines.
Are you taking the right steps to ensure compliance?
Published By: Partnerize
Published Date: Feb 14, 2019
Looking to find a better partner or affiliate management solution for your retail business? Making the right choice can be a lot simpler if you know what questions to ask. Learn what to look for in a software tool, service options, platform features, technology flexibility, insights, payment systems, and more with this fast-reading eguide.
IBM Planning Analytics is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a book for revenue planning.
You’ll play the role of a financial planner and learn how to:
• Create a book for revenue planning in Planning Analytics Workspace
• Adjust the plan by increasing sales through an online channel by 20%
• Review the impact of your changes on net profit
Without a standard and secure environment for social media, your organization remains vulnerable to malware, unauthorized or fraudulent accounts, and data leakage.
IT departments are usually the ones who get called in to clean up the mess. Why not take control of the situation now?
Download this guide to HootSuite Enterprise for IT departments today.
service bureau, ASO,
PEO… it’s little wonder the
market for payroll solutions
has a reputation for being
confusing and hard to
navigate. Where does one
solution end and the other
begin? And how do you
know which one you need?
This complexity is the
reason we’ve created a
Businesses have a wide
spectrum of payroll options
to choose from, and there
are big differences between
them, so like-for-like
comparisons aren’t possible
Before you start comparing
vendors head-to-head, you
need to decide which payroll
style is best for you.
And before you make that
decision, you need to know
what you want in return.
Are you looking to save
money? Save time?
Eliminate errors? Do you
want help minimizing tax
There are plenty of options
available, and they all come
with different pros and cons.
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relationships with individuals at key accounts and ultimately increase revenue.
For more ways ABM can help you up your marketing game, download this eBook.
Technology has had a truly transformative impact on the healthcare space. Thanks to innovations in technology, tools and their respective processes, the practice of treating patients has shifted from mostly reactive to proactive, enabling physicians and caregivers to approach healthcare in a more holistic fashion.
As part of that shift, hospitals, wellness centers and physicians’ offices are focusing on providing value over volume1, taking healthcare beyond the four walls of the facility and into patients’ homes, places of work and social centers. The concept of whole health is much easier to attain with technology such as artificial intelligence, analytics, wearables and mobile health (mHealth) apps, to name a few.
Published By: DocuSign
Published Date: Apr 24, 2018
DocuSign can help you deliver customer experiences (CX) that will have your users (customers, employees, vendors, and others) rewarding you with positive responses and greater loyalty. This How-To Guide shows how you can apply electronic document review and approvals to empower the very best interactions from any device.
Published By: Clicktale
Published Date: Dec 04, 2012
In this guide, we'll be introducing the full gamut of web solutions, starting with tools that evaluate your entire site traffic, and ending with techniques and best practices for understanding the individual user.
Published By: newScale
Published Date: Jan 30, 2008
This white paper outlines the challenges associated with IT Request Management and ten best practices that represent the hard-won knowledge from dozens of successful Service Request Management projects. By following these guidelines, your IT organization can provide more responsive service delivery, increase operational efficiency, and improve internal customer satisfaction.
Many marketers are trying to better understand the customer journey, but factors such as a lack of data and system integrations, breakdowns in process, misguided focus, and inattention to key aspects of the buyer experience are preventing them from doing so. Learn how you can overcome these challenges and many others to deliver a better customer experience and drive more revenue.
Published By: Riverbed
Published Date: Sep 05, 2014
Applications in today's distributed, cloud-based IT environment need to perform at their peak at all times. Unfortunately, most do not. And while many developers and IT professionals have Application Performance Management (APM) solutions, they often don't know how to take full advantage of the benefits. This SlashGuide gives IT professionals and developers practical advice they need to get the most out of APM.
Operational resilience is high on the regulatory agenda in the UK. A joint discussion paper in 2018 took a broader view of operational resilience to cover all risks to the provision of critical business services with a greater emphasis on recovery and response when incidents occur. Regulators now place the same importance on operational resilience as on financial resilience. This represents a fundamental shift that companies are at different stages of addressing. Based on discussions with clients and regulators here are ten conversations to help guide you through this new landscape.
Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.
Published By: Ipswitch
Published Date: Mar 14, 2014
This newly-released e-Guide provides senior technology leaders with a concise assessment of the challenges they face with legacy file transfer systems—and looks at innovative solutions and best practices that can solve these problems.
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results.
Get the guide now to learn how you can:
• Prioritize mobile email in your marketing strategy
• Improve customer relationships with contextual emails
• Self-assess your email marketing maturity
Published By: Broadsoft
Published Date: Jun 14, 2017
Many premises-based phone system (PBX) manufacturers claim that the five year costs of their systems are lower than an equivalent cloud alternative. What the premises guys don’t tell you about is all the extra little hidden costs that come as a result of the limitations of the hardware and software in their systems. This guide will provide you with useful questions to ask your PBX manufacturer to ensure that you're getting the full picture on the cost of their system.
Questions to Ask During an Evaluation:
• Have you sized this system for my peak demand?
• Have you factored in the cost of site redundancy?
• How many hours of call recording are included?
• How is mobility supported? Do calls route in an out of the PBX for call treatment?
• What are the annual maintenance costs of the hardware and software in this system?
• Which third party systems have you integrated this PBX with?