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Published By: Salesforce Pardot     Published Date: Sep 09, 2014
This guide is designed to help you align the sales and marketing departments in your own company so that you can start experiencing the results listed above. Take a look at the six keys to alignment outlined in chapters one and two, then read through the benefits of an aligned strategy in chapter three.
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Salesforce Pardot
Published By: Clarabridge     Published Date: Dec 03, 2013
This paper explores the impact of social media on the marketplace and customer behaviors, and provides a six-step “road map” that guides organizations through the process of implementing a social media program.
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clarabridge, digital communications, digital revolution, product information, using social media, customer behaviors, social media program, interacting with customers, product and service problems, respond quickly, customer satisfaction, customer loyalty, market share, marketplace, voice of the customer, voc, customer insights
    
Clarabridge
Published By: Crownpeak     Published Date: Jul 29, 2015
This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.
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crownpeak, ebook, mobile friendly websites, mobile responsive design, conversion-optimized website design, wcm, web content management, personalization
    
Crownpeak
Published By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
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socialchorus, advocate marketing, brand content creation, content creation, advocate content, brand ambassadors, roi, brand awareness, marketing campaigns
    
SocialChorus
Published By: Zendesk     Published Date: Dec 10, 2018
Sus clientes tienen más conocimientos técnicos que nunca y han descubierto que prefieren resolver los problemas y dudas por sí mismos. Estudios realizados por ICMI durante años han confirmado que los clientes prefieren resolver los problemas por sus propios medios y en sus canales preferidos . Además, solo buscan una interacción directa cuando han agotado infructuosamente las opciones de autoservicio. Esta opinión está respaldada por los datos de American Express, según los cuales un 48 % de los clientes prefiere hablar con un representante de servicio de atención al cliente cuando tiene que resolver problemas complicados, pero solamente un 16 % escoge el mismo método de contacto para los asuntos más simples . Este documento tiene un objetivo sencillo: queremos ayudarle a generar un portal unificado que incluya su base de conocimientos, su comunidad y sus clientes. Todo esto se puede hacer con un Centro de Ayuda como Zendesk Guide.
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Zendesk
Published By: Dell EMC     Published Date: Nov 02, 2015
Today’s IT environment is more complex than ever. The applications that have become critical to business operations require greater processing power, memory, and storage. This guide prepares decision-makers to choose servers that meet their current needs, while building a flexible, reliable, scalable infrastructure to handle future requirements.
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Dell EMC
Published By: Zendesk     Published Date: Jan 19, 2018
Customers are more technically savvy than ever and have come to prefer the DIY approach to solving their issues and answering their own questions. Years of research by ICMI has confirmed that customers prefer to resolve issues themselves and within their channels of choice. Furthermore, customers only seek direct interactions when they unsuccessfully exhaust their self-service options. This is backed up by data from American Express, which found that 48% of consumers prefer to speak with a customer service rep when dealing with complex issues, but only 16% prefer the same contact for simple issues. The goal of this paper is simple: We want to help you build an all-in-one knowledge base, community, and customer portal. All of which can be accomplished with a help center like Zendesk Guide.
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customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal, help center, ticketing system, support ticketing, customer support agent
    
Zendesk
Published By: Zendesk     Published Date: May 21, 2018
Customers are more technically savvy than everand have come to prefer the DIY approach to solving their issues and answering their own questions. Years of research by ICMI has confirmed that customers prefer to resolve issues themselves and within their channels of choice. Furthermore, customers onlyseek direct interactions when they unsuccessfully exhaust their self-service options. This is backed up by data from American Express, which found that 48% of consumers prefer to speak with a customer service rep when dealing with complex issues, but only16% prefer the same contact for simple issues. The goal of this paper is simple: We want to help you build an all-in-one knowledge base, community, and customer portal. All of which can be accomplished with a help center like Zendesk Guide.
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Zendesk
Published By: Zendesk     Published Date: Jun 29, 2018
Customers are more technically savvy than ever and have come to prefer the DIY approach to solving their issues and answering their own questions. Years of research by ICMI has confirmed that customers prefer to resolve issues themselves and within their channels of choice. Furthermore, customers only seek direct interactions when they unsuccessfully exhaust their self-service options. This is backed up by data from American Express, which found that 48% of consumers prefer to speak with a customer service rep when dealing with complex issues, but only 16% prefer the same contact for simple issues. The goal of this paper is simple: We want to help you build an all-in-one knowledge base, community, and customer portal. All of which can be accomplished with a help center like Zendesk Guide.
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Zendesk
Published By: Act-On     Published Date: Jul 08, 2015
To give you the tools you need to create and manage your hashtag strategies, we’ve put together this eBook to show you the ropes.
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social media, marketing, hashtag, strategy, guide
    
Act-On
Published By: XpertHR     Published Date: Oct 23, 2017
Use this guide to: Understand key challenges facing multistate employers; Learn ways to minimize risks of fines and penalties resulting from mismanaged multijurisdictional compliance obligations; and Get practical advice to effectively manage the varying compliance obligations across jurisdictions.
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XpertHR
Published By: Freshdesk     Published Date: Aug 15, 2016
A Zombie-apocalypse is not something that keeps most support teams paranoid about. After all, it isn’t something that happens every day. But that is exactly what’s so scary about it? Zombie attacks can stem out of pretty much anything, right from a barrel of toxic gas that was accidentally opened, to a Black Friday sale with deep discounts on the latest gadget. And you can be pretty sure that the attack is going to start quick and grow big with very little warning. Unless your support team is ready when it strikes, you might wake up the next morning to find a burnt-up help desk, and a lot fewer customers. So how can you can you get your customer support to be ready for the zombie apocalypse? This guide will walk you through everything you can and should do to make your support team proactive before the zombies rise, effective during the attack, and heroes after.
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Freshdesk
Published By: Lifesize     Published Date: Nov 12, 2015
This guide illustrates how HD video recording and sharing will forever change the way you work.
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video conferencing, video recording, hd video recording, benefits of video recording, video recording and sharing, collaboration, share video content, video recordings
    
Lifesize
Published By: Omniture     Published Date: Jun 27, 2007
If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.
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sem, search engine marketing, bid management, keyword selection, ppc, pay per click, pay-per-click, omniture
    
Omniture
Published By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: Akamai Technologies     Published Date: Apr 13, 2018
Keeping your data safe requires forward-thinking approaches to cybersecurity. Learn how you can augment your existing on-premise infrastructure with security measures in the cloud for a more robust web security posture. Download this guide to learn: Why the cloud is critical for web security How real-world DDoS attacks are testing the limits of on-site solutions Discover the questions some vendors don’t want you to ask
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cloud, security, cyber, cloud, web, ddos
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Keeping your data safe requires forward-thinking approaches to cybersecurity. Learn how you can augment your existing on-premise infrastructure with security measures in the cloud for a more robust web security posture. Download this guide to learn: Why the cloud is critical for web security How real-world DDoS attacks are testing the limits of on-site solutions Discover the questions some vendors don’t want you to ask
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cloud, security, cyber, cloud, web, ddos
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Keeping your data safe requires forward-thinking approaches to cybersecurity. Learn how you can augment your existing on-premise infrastructure with security measures in the cloud for a more robust web security posture. Download this guide to learn: Why the cloud is critical for web security How real-world DDoS attacks are testing the limits of on-site solutions Discover the questions some vendors don’t want you to ask
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cloud, security, cyber, cloud, web, ddos
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Keeping your data safe requires forward-thinking approaches to cybersecurity. Learn how you can augment your existing on-premise infrastructure with security measures in the cloud for a more robust web security posture. Download this guide to learn: Why the cloud is critical for web security How real-world DDoS attacks are testing the limits of on-site solutions Discover the questions some vendors don’t want you to ask
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cloud, security, cyber, cloud, web, ddos
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Keeping your data safe requires forward-thinking approaches to cybersecurity. Learn how you can augment your existing on-premise infrastructure with security measures in the cloud for a more robust web security posture. Download this guide to learn: Why the cloud is critical for web security How real-world DDoS attacks are testing the limits of on-site solutions Discover the questions some vendors don’t want you to ask
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cloud, security, cyber, cloud, web, ddos
    
Akamai Technologies
Published By: Net Atlantic     Published Date: Nov 09, 2011
As you plan for 2012, use the seven email marketing trends to guide your marketing initiatives. Download Net Atlantic's white paper to learn more about how to optimize your email marketing for the modern marketing era.
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net atlantic, marketing trends, email marketing, marketing, whitepaper, emerging marketing
    
Net Atlantic
Published By: Veeam '18     Published Date: May 01, 2019
Financial services organisations face increasing pressure to comply with rapidly evolving regulatory requirements for data integrity and security. In addition, valuable stored data continues to grow at exponential rates. Meanwhile, customers expect around-the-clock access to their account information from their computers and mobile devices. In fact, many banks have developed customised mobile applications that enable 24/7/365 account transactions, including deposits and transfers of funds.
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Veeam '18
Published By: MuleSoft     Published Date: Jul 13, 2018
"This brief API management best practices eBook will give API strategists, architects and developers a roadmap for creating practical APIs by leveraging existing services. By following the 7 best practices outlined in this ebook, developing successful APIs is easier than you think. The best practices guide will cover: -The relationship between SOA and API management -How to think about and approach API design -A pattern for securing and managing your APIs -Things to consider when selecting an API management solution"
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MuleSoft
Published By: GoToMeeting     Published Date: Oct 06, 2011
You only have seconds to make a good impression on prospects. Can you grab their attention and prove your competence in fewer than 90 words? This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success.
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marketing, citrix, prospect, email marketing
    
GoToMeeting
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