market competition

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Published By: Sparxoo     Published Date: Dec 21, 2016
With a new year upon us, it's time to put out Nostradamus hat on and give our best predictions for 2017. It's time for a fresh perspective as you look at your marketing plans and /make sure your initiatives are aligned for success. Our digital marketing gurus have pulled insights and trends together to give you insider secrets on digital marketing and how can you get a leg up on your competition. Why? Because we dig digital, and want to spread the love.
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sparxoo, digital marketing, trend, marketing, forecast, insights, analytics
    
Sparxoo
Published By: Adecco     Published Date: Oct 02, 2017
Finding and retaining top talent is no easy task. The national unemployment rate is just about as low as it has been in almost a decade and job seekers are being more particular about where they want to work — and for how much money. In this “candidates’ market,” you need every advantage you can get. With that in mind, we hope the data in our 2018 Salary Guide will help you recruit, retain and pay employees at all levels — and win the competition for top talent.
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Adecco
Published By: Marketo     Published Date: Mar 22, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
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digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization
    
Silverpop
Published By: LeapFrog Interactive     Published Date: Jul 02, 2008
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
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interactive, marketing strategy, leapfrog, leap frog, interactive agency, marketing plan, branding
    
LeapFrog Interactive
Published By: Oracle     Published Date: Feb 10, 2016
In every company, today's ideas determine tomorrow's market profile. With rising competition, success can be achieved through a well-defined innovation process--one that connects upstream idea valuation to downstream production and release-to-market. To accomplish this, companies need to take a holistic approach to innovation management, connecting the process throughout all phases of the innovation lifecycle.
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oracle, innovation management, best practices, holistic process, innovation process, innovation lifecycle
    
Oracle
Published By: Rockwell Automation     Published Date: Jun 23, 2008
In today's global markets, companies are required to navigate a plethora of standards and regulatory requirements, making global business complex. Rockwell Automation's perspective is that the harmonization of standards and regulatory requirements is the best approach to facilitate global market access, competition and growth.
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erp, automation, manufacturing, rockwell, rockwell automation, compliance
    
Rockwell Automation
Published By: Pure Storage     Published Date: Nov 02, 2017
To stay relevant in today’s competitive, digitally disruptive market, and to stay ahead of your competition, you have to do more than just store, extract, and analyze your data — you have to draw the true business value out of it. Fail to evolve, and your organization might be left behind as companies ramp up and speed up their competitive, decision-making environments. This means deploying cost-effective, energy-efficient solutions that allow you to quickly mine and analyze your data for valuable information, patterns, and trends, which in turn can enable you to make faster ad-hoc decisions, reduce risk, and drive innovation.
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storage solutions, pure storage, oracle, analytics, business value, innovation, risk reduction
    
Pure Storage
Published By: MuleSoft     Published Date: Sep 08, 2016
Today's business environment is extraordinarily competitive. No company, no matter its size or what industry it is in is safe from disruption. It is easier than ever for new entrants to come into a market, turning entire industries upside down. Unless organizations can nimbly innovate at the speed of their competition, they will be left behind, and large organizations with calcified processes and structures will be hit the hardest.
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mulesoft, microservices, digital transformation, business value, it support
    
MuleSoft
Published By: Evariant     Published Date: Nov 14, 2016
Changing healthcare market forces, such as value-based care models, consolidation, and payer mix erosion, have propagated declining margins and fueled hyper-competition among healthcare organizations vying for market share. In this new world, determining effective patient engagement strategies has become paramount for hospitals and health systems as they strive to acquire, retain, and re-activate patients, and, ultimately, drive revenue. Now, more than ever, it is critical that healthcare organizations create and maintain positive, lasting relationships with their patients, both current and prospective, working to attract them into their network and keep them there.
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healthcare crm, ehr, healthcare technology, marketing, patient acquisition, patient engagement
    
Evariant
Published By: webMethods     Published Date: Aug 21, 2009
Business integration is becoming increasingly important for many companies, with the need to streamline processes for efficiency and productivity while at the same time leveraging years of IT investments and becoming a more agile business that can move swiftly to exploit market opportunities and beat competition.
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business integration, integration, return on investment, roi, business process management, bpm, business process automation, bpa
    
webMethods
Published By: Cisco     Published Date: Dec 27, 2017
Digital transformation is reshaping the business landscape faster than at any time in history. It used to take decades to disrupt a market, but natively digital companies such as Uber and Airbnb have disrupted their industries in just half a decade. Digitization is creating new winners and losers at an unprecedented rate. Organizations that adopt a digital strategy will leapfrog the competition, while those that do not will risk becoming irrelevant within five years. One important step in becoming a digital enterprise is becoming an agile organization—that is, having the ability to take advantage of market opportunities faster than the competition. This shift to being an agile business has now become a top initiative for IT and business leaders. However, business agility cannot be achieved without having an agile IT infrastructure to enable it. This is why businesses spent more than $12 billion on technology to make IT more agile in 2014, according to ZK Research.
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Cisco
Published By: Cisco     Published Date: Jan 02, 2019
The network is the foundation of robust security, and the critical network security element is the firewall. For that reason, Cisco has been committed to delivering a next-generation firewall that can stop threats at the edge and focus on security efficacy. Those efforts are paying off in substantial momentum, and market observers are taking note. Cisco has been named a leader in the 2018 Gartner Magic Quadrant for Enterprise Network Firewalls. Beginning with our world-class threat-intelligence organization, Talos - the Cisco NGFW stands out from the competition. It goes beyond prevention and gives visibility into potentially malicious file activity across users, hosts, networks, and infrastructure. It saves you time and enables automation using our integrated architecture. No other firewall vendor have the strength and breadth of networking and security capabilities that Cisco offers. Learn More about it by downloading Gartner’s 2018 Magic Quadrant for Enterprise Network Firewalls.
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security, enterprise network, firewall, cisco, gartner, magic quadrant
    
Cisco
Published By: Hewlett Packard Enterprise     Published Date: Apr 26, 2019
With the maturing of the all-flash array (AFA) market, the established market leaders in this space are turning their attention to other ways to differentiate themselves from their competition besides just product functionality. Consciously designing and driving a better customer experience (CX) is a strategy being pursued by many of these vendors.This white paper defines cloud-based predictive analytics and discusses evolving storage requirements that are driving their use and takes a look at how these platforms are being used to drive incremental value for public sector organizations in the areas of performance, availability, management, recovery, and information technology (IT) infrastructure planning.
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Hewlett Packard Enterprise
Published By: SEMrush     Published Date: Nov 29, 2018
In highly competitive environments like the modern marketplace, obtaining accurate and timely data can make real the difference between keeping tabs on, getting ahead of, or being left behind the competition. Download now to learn more!
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: Adobe     Published Date: Mar 03, 2017
Download our Adobe guide, Conducting the Cross-Channel Symphony, to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers. Read our guide now to learn how you can: • Integrate processes and data for cross-channel campaign success • Create personalized, contextual campaigns across channels and devices • Leap ahead of the competition with authentic cross-channel experiences
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cross-channel, adobe, marketing, channel integration
    
Adobe
Published By: Data Guard Systems     Published Date: Aug 21, 2009
Customer Resource Management (CRM) and marketing are essential parts of today's cellular/wireless retail business. Given the ever-increasing competition for every consumer dollar, being able to develop effective and directed marketing programs can define the longevity of a cellular retailer's success.
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customer resource management, cell phone, telecom, telecommunications, cellular retailer, telecom marketing, crm, customer relationship management
    
Data Guard Systems
Published By: Anthem Marketing Solutions     Published Date: Oct 28, 2010
The third installment of a bi-annual study produced by Anthem Marketing Solutions reveals that the competition between physical stores and online retailers is rapidly shifting across a range of prices and item categories. While common wisdom dictates that better deals will be found more frequently online, the analysis concludes that shopping in stores can yield much higher savings when shoppers are looking for the lowest price.
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online vs. offline, in-store pricing, online pricing, pricing trends, marketing
    
Anthem Marketing Solutions
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.
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aprimo, marketing challenges, soa, micro marketing, campaign management
    
Aprimo, Inc.
Published By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: • Define the right goals and performance indicators • Make better business decisions faster • Deliver personalized and compelling experiences • Spend budget more profitably • Enhance employee efficiency Download our guide to transform your business.
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adobe, data driven marketing, marketing
    
Adobe
Published By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
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adobe, digital advertising, search engine marketing, sem, ctr, retail, cpc, social
    
Adobe
Published By: IBM     Published Date: Apr 19, 2016
The use of analytics will define the successful midmarket business of the next decade, just as it will define the successful larger organization in this information age. The past decade has seen rapid change in the business climates with an explosion of global competition and economic uncertainty. Despite this, many midmarket companies have thrived by using their size and agility as a competitive advantage. Certainly they have fewer resources than large corporations who are able to invest large sums in IT. However, small yachts can turn and adjust their course much quicker than large cruise ships. The same came be said for midmarket companies. The most successful organizations are ones that can react the quickest to changes in the market place. Midmarket companies can take advantage of their smaller size by being more agile and quicker to change, or even reinvent themselves, to respond to the market.
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ibm, ibm pure data system, big data, data analytics, analytics architecture, competitive advantage, midmarket organization
    
IBM
Published By: IBM     Published Date: Jul 05, 2016
The use of analytics will define the successful midmarket business of the next decade, just as it will define the successful larger organization in this information age. The past decade has seen rapid change in the business climates with an explosion of global competition and economic uncertainty. Despite this, many midmarket companies have thrived by using their size and agility as a competitive advantage. Certainly they have fewer resources than large corporations who are able to invest large sums in IT. However, small yachts can turn and adjust their course much quicker than large cruise ships. The same came be said for midmarket companies. The most successful organizations are ones that can react the quickest to changes in the market place. Midmarket companies can take advantage of their smaller size by being more agile and quicker to change, or even reinvent themselve
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ibm, ibm pure data system, big data, data analytics, analytics architecture, competitive advantage, midmarket organization
    
IBM
Published By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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Bronto
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