Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It.
White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
You're mobile and streamlined -- or trying to be both those things -- while you provide salient financial advice to your clients, who are mostly small businesses like you. As your job is moving from traditional accounting work to involve a lot of business growth and marketing.
Surveys that not created using a systematic approach, the results can be inconclusive or irrelevant. These ten tips are designed to help create effective surveys that will deliver meaningful business intelligence.
Net Atlantic's free on-demand webinar, Total Engagement Marketing, covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketing managers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
Nearly two-thirds of B2B marketers say online events are by far one of the most effective content marketing tactics.1 But carrying out a successful event requires some simple, yet important steps to ensure both marketers and attendees gain all of the benefits of online events, including real-time experience, engagement, and convenience.
If you’re ready to produce your first online event, this 12-step checklist takes you through the entire process — from planning to post-event follow-up — to provide you with the information you need to get started.
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the best converting shopping site for online retailers.
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Published By: Kenshoo
Published Date: Oct 30, 2012
This white paper outlines 5 key insights from year-over-year data with some perspective on the 2011 UK Christmas season. Read on to learn more about key metrics in the season including clicks, advertising, search advertising and more.
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history?
Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Published By: Conductor
Published Date: Apr 09, 2013
Many times, SEOs are too focused on the performance of their own keywords that they barely monitor their competitors’ rankings. However, when done right, incorporating competitor analysis into your SEO strategy can drastically increase your company’s natural search performance.
Download this guide, to walk through the 4 steps to a successful competitor analysis:
•Performing a Basic Competitor Analysis
•Discovering Unknown Competitors
•Identifying Competitors by Product Line
•Building an SEO Strategy from Competitor Analysis
Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.
Many companies have a goal of creating messages with "viral" appeal and content. The value of viral sharing is that a message is broadcast and passed along from one person to the next to a rapidly growing audience. This is in
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 304 million active user accounts and 43% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand.
In this eBook, we reveal seven Amazon secrets that we’ve seen online retailers use to help them succeed on Amazon, including:
- Optimizing search terms
- Taking advantage of Amazon Prime
- Using a repricing tool
And four more!"
Read our ebook, “8 Ways Marketing Automation Can Expand Your Search Marketing Practice,” to learn how to take advantage of the many similarities between search marketing and marketing automation to grow your agency.
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
Published By: Conductor
Published Date: Apr 09, 2013
It's a catch-22 we hear over and over: "My manager says to show the value in SEO before he will invest, but I have no resources to invest in SEO to show success."
Read this whitepaper to learn to mitigate that catch-22 and still capture the investment from management, by using the following 3-step strategy:
1. Set expectations about SEO with managers
2. Define the size of the natural search market opportunity
3. Execute on your SEO to show results