It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey.
This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
Zebra Technologies analyzed the state of the hospitality industry and conducted two research studies. The first study focused on the hotel/resort industry and measured senior executives, IT leaders, guest services and marketing respondents’ views on guest needs, their strategic technology and service plans, and vision for the future.
The second consumer study measured travelers’ preferences, technology requirements and opinions on the factors influencing their overall satisfaction at hotels and resorts. The results of these studies are shared in this 2016 Hospitality Vision Study.
With trends such as big data, artificial intelligence and IoT dominating
today’s business technology headlines, the buzz around enterprise
mobility (now considered known and familiar) may have lessened, but
its importance has not. Consider its key role in today’s top tech trends,
and then also consider this. According to an Oxford Economics survey
of 500 senior IT executives, CEOs, and other senior managers, 80%
say workers cannot do their jobs effectively without a mobile
device. The same survey shows:
82% say mobile devices are critical to employee productivity
82% say mobile devices are critical to agility and the speed of decision making
76% say mobile devices are critical to customer service and satisfaction
75% say mobile devices are critical to innovation and collaboration
70% say mobile devices are critical to employee satisfaction
and 70% say mobile devices are critical to revenue growth.
The known and familiar now demands a fresh look and focus from
enterprise organizations a
Published By: Globoforce
Published Date: Aug 02, 2012
How do you pitch recognition to senior management? Download the guide now and use it to show executives what strategic recognition can do for your company's bottom line.
Employee recognition works. But how do you pitch it to your senior managers? Speak their language by talking about the cold, hard numbers. Show them the link between recognition and quantifiable business records.
This guide shows five ways strategic recognition impacts the bottom line - supported by industry studies and statistics.
How are some companies decreasing audit fees in the face of pressure to increase them? In this follow-up report to the 2015 Audit Fee Survey, Financial Executives Research Foundation interviewed several senior-level financial executives and audit partners. These interviews revealed best practices in mitigating increases in audit fees and how to work more efficiently and effectively with auditors.
Access this report to learn the reasons for increased audit fees and the impact of PCAOB inspections. You'll also discover how to review current audit focus areas, improve internal controls, automate processes, and review audit hours and fees.
The consumer packaged goods landscape is a sum of many complex and moving parts – a demanding and ever changing customer universe, with a subset of digital natives; a complex distribution system; and legacy IT systems from internal silos and mergers. In such a dynamic environment, we help our clients accelerate growth by transforming their organization to become a thriving Live Enterprise by augmenting their core digital capabilities.
The cloud is an integral part of this digital transformation ushering CPG enterprises into a new era of hyper performance. Cloud promises to deliver several significant benefits including reduced costs, increased scalability, flexibility, and agility, leading to improved business performance and therefore growth.
To better understand the specifics of cloud initiatives, we surveyed 167 senior executives from organizations in the CRL industry, with over USD 1 billion in revenues across the United States, Europe, Australia and New Zealand.
Get the latest research on how the new lease accounting standard affects your company. Find out what 179 senior executives think about the new lease accounting standard and how it will impact their companies. Read this comprehensive analyst report to learn more.
Big pharma is approaching a perfect storm. G+ convened a panel of senior executives from a variety of industries for a meeting to share their best practices and strategic insights for doing business in emerging markets. Register to view this white paper.
Published By: Epicor HCM
Published Date: Jun 07, 2012
Effectively justifying a new HR system or upgrading an existing one has always been something HR executives have had to contend with. In this white paper you will learn how to make the business case for a new HRIS to senior executives.
The Business Case for Data Protection, conducted by Ponemon Institute and sponsored by Ounce Labs, is the first study to determine what senior executives think about the value proposition of corporate data protection efforts within their organizations. In times of shrinking budgets, it is important for those individuals charged with managing a data protection program to understand how key decision makers in organizations perceive the importance of safeguarding sensitive and confidential information.
Published By: Workday
Published Date: May 09, 2018
The 8th Annual CFO Alliance Sentiment Study surveyed more than 500 senior financial executives from public and private organizations across industries nationwide on anticipated challenges, focuses, and evolving landscapes of the C-suite and broader organizational hierarchy in the middle market. Read report.
In May of 2015, CFO Research conducted a global survey of senior finance executives at large companies, to examine the pressures they face in providing timely, accurate cash reporting and cash forecasting to business decision makers across the enterprise. This report is based on 371 survey responses from CFOs, treasurers, and other senior finance and treasury executives at companies with more than $250 million in annual revenues, representing a broad range of company segments.
In May of 2015, CFO Research conducted a global survey of senior finance executives at large companies, seeking to better understand how finance leaders aspire to support business decision makers in the pursuit of value creation—and how leading-edge financial planning and business analysis capabilities factor into those aspirations. This report is based on 335 survey responses from senior finance executives at companies with more than US$500 million in annual revenues, representing a broad range of company segments.
In the survey conducted by CFO Research among senior finance executives at large companies, see how finance professionals are adapting to the accelerating pace of change in their companies, their markets, and their technology.
To understand the degree to which organisations are experiencing industry change globally and how they are
responding, Frost & Sullivan surveyed 1,500 senior executives (CEOs, CFOs, CIOs and other senior managers) in
seven countries (Australia, Hong Kong, Japan, Philippines, Singapore, the UK and the US). Respondents spanned
all major industry sectors, ranging from manufacturing to retail. The research shows that most executives not only
agree that their industry is rapidly undergoing transformation, but that ?exibility and adaptability are increasingly
becoming key factors for survival.
Published By: Netsuite
Published Date: Dec 08, 2016
Read this Frost & Sullivan survey report of 1,500 senior executives across a range of industries in seven countries (Australia, Hong Kong, Japan, Philippines, Singapore, the UK and the US) to understand what’s driving rapid industry transformation from digitalization, globalization to cloud computing. Learn how cloud computing has emerged not just as a cause of change but increasingly as a necessary response providing the flexibility and adaptability that’s key to survival.
"Get this white paper to learn 10 ways senior executives can more effectively manage their assets in an uncertain economy. David Berger, a Partner at Western Management Consultants, outlines strategies that help to avoid any damage, as well as improve in productivity and profitability.
How retail associates feel about their workplace is more critical than ever to sales, brand image, and customer satisfaction. That’s why retailers who want to stay competitive and relevant to shoppers are using workforce management technology to engage their employees for success.
RIS News recently surveyed senior retail executives to learn their views on the value of employee engagement and what they’re doing — or not — to leverage it for stellar business results.
Published By: Infosys
Published Date: Dec 03, 2018
Data is a truly inexhaustible resource for an organization. It creates endless possibilities to make data do more. As a technology partner of hundreds of organizations around the world, Infosys helps clients navigate the journey from their current state to the next.
Facilitating clients’ transition into data-native enterprises is a crucial part. To understand how companies are using data analytics today and their expectations in a world of endless possibilities with data, we recently commissioned an independent survey of 1,062 senior executives from organizations with annual revenues exceeding US$ 1 billion, in the United States, Europe, Australia, and New Zealand. The respondents were from business and technology roles, who were decision makers, program managers and external consultants; represented 12 industries, grouped into seven industry clusters, such as, consumer goods, retail and logistics, energy and utilities, financial services and insurance, healthcare and life sciences, h
Published By: Microsoft
Published Date: Jul 20, 2018
In the two years since we first began working on Enterprise Cloud Strategy, much has changed. Cloud
technology has evolved from being an “if” to a “when,” and across almost all enterprises, the cloud
has now become an integral part of IT strategy. Further, there is now a growing realization that cloud
computing not only represents a set of technical opportunities for efficiencies and cost savings, but
also provides the potential to significantly transform the scope of enterprise computing. In fact, many
enterprises are finding that cloud computing offers entirely new business models, revenue streams,
and vehicles for customer intimacy.
Few technological changes have the potential to so dramatically change to the way we do business.
The last time we experienced such a tectonic shift was the with arrival of the Internet itself.
Yet, as we noted in the first edition of this book, when briefing CIOs and senior IT executives at
Microsoft, we are often told that migrating IT workloads to the
Founded in 2011 by Eric S. Yuan and other senior executives and engineers from WebEx and Cisco, California-based Zoom Video Communications (Zoom) offers cloud-based collaboration services.
When first launched, Zoom was heavily focused on video conferencing. Over time, the company has expanded its service to include additional capabilities such as audio dial-in with local numbers around the world, group messaging, wireless presentation, content co-annotation, and more.