shoppers

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Published By: Magento     Published Date: Feb 22, 2018
In the last ten years, the retail industry has seen an incredibly interesting shift. Shopper expectations have evolved and now dictate the way organizations adapt to deliver more personalized, targeted experiences that revolve around speed and efficiency. Dubbed the “Amazonification of Digital Commerce,” this transformation is influencing the way that shoppers and buyers engage with brands. These expectations have transcended B2C transactions: B2B buyers too now demand an easy purchase experience
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Magento
Published By: Bronto     Published Date: Dec 03, 2015
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? Bronto has teamed up with Apparel Magazine to answer these questions and more!
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bronto, e-commerce, customer lifecycle
    
Bronto
Published By: Riskified     Published Date: Aug 06, 2019
Fraud is scary, and there are many valid reasons for merchants to decline suspicious transactions in the name of fraud prevention. But often, in the quest to avoid abuse, risk-averse vendors take defensive measures too far. According to industry data, the average merchant loses 5.5% of their revenue to false declines — perfectly legitimate orders, rejected because they seem suspicious.
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Riskified
Published By: Zebra Technologies     Published Date: Aug 14, 2018
Today’s shoppers demand technology-enabled experiences that straddle clicks and bricks. They want better prices, more choices, next-day delivery and easy returns. They want a quick, friction-free product search and purchase experience, and they want it right now. How can retail technology help you satisfy them? Our 10th annual Shopper Vision Study surveyed thousands of consumers throughout North America, Latin America, Asia-Pacific, Europe and the Middle East, asking the questions that really matter to find out what shoppers really want—giving you the insight you need to be their preferred retailer, both in-store and online. The New Retail Mandate: Shopper Vision Study reveals exactly what your customers are thinking, what their habits are and how retail technology can help you be more effective. Download the Shopper Study today to learn how today’s smartest retailers use emerging technology to manage inventory, enrich the shopping experience and keep shoppers satisfied.
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global, digital, supply, chain, technology
    
Zebra Technologies
Published By: Zebra Technologies     Published Date: Aug 31, 2017
Keep checkout lines moving—and your cost of ownership low—with the Zebra MP7000. Its next-generation scanning performance and data capture give you maximum POS throughput, eliminating the exceptions and delays that lead to long wait times and frustrated shoppers.
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electronic coupons, barcode items, checks and document imaging, pos activities, loyalty applications, order fulfillment, productivity improvement, mobile barcodes, fast retail checkout
    
Zebra Technologies
Published By: Zebra Technologies     Published Date: May 02, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
Published By: Zebra Technologies     Published Date: May 03, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
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offerpop, retail marketing, customer engagement, consumer data, marketing solutions
    
Wyng
Published By: Gthreecom     Published Date: Nov 06, 2014
While 90% of consumers use mobile devices for pre-shopping activities, up to 84% use smartphones to help them shop in the store. It’s time to get personal with today’s mobile shoppers. Download this E-book, titled: The Retailer’s Mobile Strategy Guide, to learn the steps engage, convert and retain customers more efficiently.
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Gthreecom
Published By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
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commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi, customer satisfaction
    
Bronto
Published By: Bluecore     Published Date: Jan 17, 2019
Don’t let the hugs, kisses and candy hearts fool you: Valentine’s Day is no slouch when it comes to consumer spending on retail. In fact, with consumer spend reaching nearly $20 billion on Valentine’s Day, courting these shoppers is a match made in retail heaven. So what can you do to guarantee consumers are infatuated with everything your brand has to offer? We’ve got your back with a special Valentine’s Day edition of our Rethinking Retail Playbook, featuring five ideas to help you land the best customers as easily as if you had cupid’s arrow. Download the Valentines Day Playbook to see what it takes!
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Bluecore
Published By: Oracle     Published Date: Mar 08, 2016
Ever since e-commerce became a significant part of consumer spending, retailers have worried about its impact on store traffic. While fears that e-commerce would mean the death of stores have been proven false, retailers continue to search for ways to engage with customers via both digital and physical channels. One of the most valuable options available to retailers is a click and collect program, allowing shoppers who purchase an item online or via mobile device the option to retrieve their purchase at a brick-and-mortar store. Additional elements typically included in a click and collect experience include the option to return items that were purchased online to a physical store, or to pay for items in the store and have them shipped to a residence.
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Oracle
Published By: Applause Israel     Published Date: Jun 19, 2018
There’s no denying the effect digital has on the retail industry. $.56 of every $1 spent in physical stores is influenced by digital. What’s more, three of the world’s top five retailers are internetfirst: Amazon, Alibaba, and JD.com. According to PricewaterhouseCoopers’ Total Retail 2017 report, 56% of global shoppers use Amazon. Of these, 28% say they shop less often at retail stores because of Amazon. 18% say they shop less on other retailers’ e-commerce sites because of Amazon. And 10% say they shop exclusively on Amazon. Retailers need to find a way to compete in this changing retail landscape. These five global trends can provide some guidance on where retail is headed and how brands can thrive in this new era of retail.
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Applause Israel
Published By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
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bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
    
Bronto
Published By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
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organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping, acquia
    
Acquia
Published By: Oracle     Published Date: Jan 28, 2015
In the not-too-distant past, a retailer simply had store-level sales data, from which virtually all planning decisions were made. Today, retailers—from grocery to fashion—are bombarded with data that, with the right tools, can help them gain actionable insight into shoppers’ behavior across channels. In this white paper Oracle Retail explains how retailers can accurately measure consumer interest in specific merchandise and apply that knowledge from one channel to the next, thoroughly understand the implications of promotions on specific customers and customer segments, price on product performance, plan channel-specific assortments accordingly, and coordinate the supply chain processes to ensure execution of the cross channel plan.
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Oracle
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