Your customers interact with you on social networks, but how effectively are you using social media to connect with them on your website? This white paper explores best practices to build on-site engagement by integrating social tools.
How can you avoid failure while employing the proper tools to gain experience? you can do it by avoiding big mistakes and learning as you go. Download this eBook to learn some of the biggest mistakes that business owners make and how you can avoid them.
There are 3+ million tech professionals active on Twitter. But as a recruiter, how do you reach these candidates? Use Diceís 7 Steps to Tech Recruiting Strategy on Twitter to source tech talent where they hang out.
Published By: Salesforce
Published Date: Mar 19, 2013
Pull ahead of your competition by learning best practices for incorporating social and mobile technologies. This white paper will explore how you can close more deals and save hours each week by taking advantage of these new technologies.
Published By: SocialFlow
Published Date: Oct 30, 2014
Research shows that Data-Driven Social Media publishing delivers a 91% increase in reach and a 26% increase in engagement. This report is based on 1.6 M posts on Facebook, Twitter and Google Plus, and proves that how you distribute your social posts is more important to improving your engagement than what youíre posting.
Published By: Spredfast
Published Date: Nov 15, 2018
How Top Brands Automate Social Service Practices
Todayís conversational commerce requires brands to provide immediate answers to their customersí questions. Chatbots and artificial intelligence are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation?
?Learn from experts from General Motors, Booking.com and Spredfast about how to bring automation into your CX workflows and bolster your social service strategies. Youíll find out:
How to think about automation for your business?
How chatbots enhance your agent workflows??
??How Booking.com and GM are using AI to drive inspiration and customer? service efficiencies??
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
Published By: Webtrends
Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Published By: Webtrends
Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
Published By: Iterable
Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications.
When you are determining the right email marketing strategy for your business, itís natural to wonder how the industry leaders are conducting their campaigns. A¨er all, if theyíre on top, then they must be doing everything right...right?
To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout.
We note what companies are doing across the board, as well as what spec
In this exclusive Socialbakers report, we look at how National Geographic uses competitive analytics and content optimization strategies to keep up with audiences and remain one of the most engaging social brands in the world.
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if itís not just the latest black hole for marketing dollars. A marketerís best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, weíll cover five best practices to help you do just that.
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
Find out how to use our Facebook Timeline best practices to help your organization build an effective social media strategy, strengthen relationships with your brand's community and see your ROI on your Facebook campaign.
Todayís modern buyer has unlimited access to information and connections right at their fingertips, at all times, through social media. According DemandGen, 77% of buyers wonít even speak with sales until they have performed their own research online. Sales teams that are succeeding in this new era are reaching these buyers earlier in the process through social selling.
This guide will give you what you need to get your sales team ready to master social selling ó in just 2 minutes a day.
Read this white paper to learn how marketers are using IBM technology to learn about their customersí attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
Donít just put a sponsorís logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audienceís attention.
View social sponsorship best practices for live events, on-air promotion, and website integration plus case studies from networks, agencies, and sponsors. Don't miss how the 25th annual College Slam sponsor Denny's drove 60,000 tweets during ESPN's live broadcast.
Learn how to plan and execute successful social media initiatives with this 28-page framework including best practices on developing your social media strategy, writing day-to-day content and managing your social media team.