Qu’il s’agisse de centraliser vos silos de contenu ou de permettre à votre équipe marketing de créer et publier plus efficacement du contenu pour vos différents points de contact, vous devez impérativement vous doter du bon système de gestion de contenu (CMS). Toutes les entreprises n’ont pas la même capacité à augmenter la vélocité du contenu, ni la même connaissance des caractéristiques et fonctionnalités d’une bonne solution CMS.
It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done.
What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own silos. Those days are gone.
As the global leader for on-demand software for real-time reputation management, MediaVantage provides complete visibility into global reputation. It enables communicators to securely align team members, plan the synchronized delivery of messages, and engage with stakeholders through traditional and social media channels.
Atualmente, dois dos maiores desafios das empresas, são as constantes mudanças do mercado e o aumento das expectativas dos clientes. Isso porque, a nova geração de clientes, os Millenials, espera soluções instantâneas, disponibilidade 24 horas, 7 dias por semana, acesso digital e móvel, flexibilidade e eficiência. Veja mais sobre o comportamento dessa nova geração e quais são suas expectativas.
Embora 89% dos líderes de marketing acreditem que devam fornecer uma experiência ideal aos clientes e, assim, criar um diferencial para seus produtos e serviços na era digital, apenas 20% acreditam cumprir com êxito esta premissa. Isso significa que existe uma dificuldade por meio dos profissionais de marketing em alcançar seu público em canais diferentes, o que resulta em taxas de conversão baixas, relacionamentos curtos com clientes e perda de receita. Veja como O Oracle Marketing Cloud oferece simplicidade para as equipes de marketing, voltado para os públicos relevantes e uma solução escalonável de TI
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
Sunbelt Software engaged Osterman Research to survey organizations that are using five different email management systems including Barracuda Spam Firewall, GFI MailEssentials, McAfee GroupShield for Microsoft Exchange, and Symantec Brightmail and Sunbelt Ninja Email Security.
Fax servers promise easier administration and cheaper faxing but most deployments fail to meet their goals because of unexpected, ongoing costs and unpredictable capacity needs. This paper offers information on why outsourced fax services eliminate the time, effort and cost issues associated with fax servers, but retain all of the same functionality.
This paper compares the Research In Motion BlackBerry solution (BlackBerry mobile devices and BlackBerry Enterprise Server) with the Microsoft® mobile solution (Microsoft Windows Mobile® and Microsoft Exchange Server 2007 SP1 with Microsoft ActiveSync® technology) by analyzing features of the user experience and the administrator experience.
Published By: Trifacta
Published Date: Feb 26, 2019
La préparation des données représente, en moyenne, jusqu’à 80 % du temps et des ressources consacrés à un projet orienté données. Il s’agit du volet le plus inefficace de la démarche analytique — ce qui heureusement laisse entrevoir un remarquable potentiel d’optimisation. À mesure que de nouvelles plates-formes de préparation des données se font jour pour lever ce goulet d’étranglement, elles introduisent de nouveaux processus organisationnels régissant les modalités de préparation des données pour l’analyse — nous retiendrons cinq principes applicables à une préparation efficace des données.
Téléchargez ce guide afin de mieux comprendre :
le caractère essentiel de la préparation des données
les aspects à identifier dans les solutions modernes
les cinq principes d’une préparation efficace des données
Published By: Concentric
Published Date: Mar 27, 2009
Email, calendaring, collaboration, and mobility solutions are moving from corporate data centers to service provider networks. Service providers can realize far greater economies of scale than most businesses and deliver higher levels of service to more users at a lower cost; in fact, the fewer the users, the higher cost for each. Concentric Hosted Exchange is a fast, reliable and affordable solution for email, calendaring, collaboration, and mobility based on Microsoft® Exchange Server 2007 Service Pack 1 (SP1) and Microsoft Outlook® 2007. Concentric Hosted Exchange provides all of the benefits of Microsoft Exchange and Outlook 2007 without the up-front infrastructure costs or ongoing overhead.
Workforce analytics has become an essential business tool for leading companies that view workforce performance as the key to improving company results, according to a new global survey of business leaders by Harvard Business Review Analytics Services. Workforce analytics is a set of integrated capabilities (technologies, metrics, data, and processes) to measure and improve workforce performance. The goal is simple: put the right
people with the right skills in the right work, provide them with the necessary training and development opportunities, and engage and empower them to perform at their highest possible level.
Cloud-based archives offer the cost savings, ease of use, and scalability of the cloud coupled with best-of-breed security from a trusted provider for defensibly handling high-risk enterprise data. Download this whitepaper to find out more now!
This webinar reveals the changes the Aerospace and Defense landscape has experienced recently.
Watch this video now to find out how to:
• Innovate with Flat Budgets
• Master the growing Complexity of Programs
• Evolve your Work Force
• Achieve record setting production rates
View this webinar now to find out more.
This webinar explains what the Factory of the Future could be like and how to connect all techonologies used. Learn how to create experiences that people can really leverage and become more efficient in the Aerospace and Defense landscape.
View this webinar now to find out more.
With growing adoption of container ecosystems, Kubernetes and OpenShift are becoming easy and popular choices for enterprises today. This webinar will look at the bigger picture by exploring all the components necessary to deploy a production-ready container-based application.
Register to watch this webinar to:
Review how containers and microservices have changed traditional application delivery
Take a deeper look into application service deployment considerations in Kubernetes
Understand the 'North-South' and 'East-West' nature of microservices
Learn how the Avi fits into this ecosystem - working either alongside or replacing Kube-proxy
To register to watch this webinar, simply fill out the form on this page.
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response.
Currently, video provides advertisers with a versatile medium to
reach the audiences they want, where they want, to put the best
spotlight on their story. But the question remains—what is the
best way to reach your target, and how can you ensure they will
pay attention to your message? Download this whitepaper to find out!
The annual report studies the content consumption habits of technology professionals, identifying the range of content formats that inform IT buyers and measuring the actions that content inspires. Research was conducted in October 2016 by UBM; analysis and report provided by MarketingProfs. Final data is based on an online survey of 235 qualified IT and business respondents in North America from all sized companies.
Published By: Sitecore
Published Date: Jun 28, 2016
This webinar, presented by Scott Anderson, CMO at Sitecore, will explore how visionary context marketers are shifting their mindset and acquiring the necessary technology to understand every customer and use that intelligence to shape every experience at scale, in real-time.
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
If you’re relying on manual processes for testing applications, artificial and automated intelligence (AI) and machine learning (ML) can help you build more efficient continuous frameworks for quality delivery.
In this on-demand webinar, “Continuous Intelligent Testing: Applying AI and ML to Your Testing Practices,” you’ll learn how to:
Use AI and ML as the new, necessary approach for testing intelligent applications.
Strategically apply AI and ML to your testing practices.
Identify the tangible benefits of continuous intelligent testing.
Reduce risk while driving test efficiency and improvement.
This webinar offers practical steps to applying AI and ML to your app testing.
The speaker, Jeff Scheaffer, is senior vice president and general manager of the Continuous Delivery Business Unit at CA Technologies. His specialties include DevOps, Mobility, Software as a Service (SaaS) and Continuous Delivery (CDCI).
Use of instant messaging applications-like AOL Instant Messenger, Yahoo! Messenger, MSN Messenger and ICQ-and peer-to-peer applications has grown significantly. Although the benefits of real-time communication offer a productivity benefit to corporate environments, instant messaging and peer-to-peer applications add significant vulnerabilities and risks to an enterprise's security posture.
Published By: Workterra
Published Date: Nov 10, 2017
Mid-market HR today is being asked to be a business partner in areas that range from compliance to employee engagement. They need to be able to connect the dots among various sources of employee data to deliver better-informed business decisions to help achieve strategic goals.
Connecting those dots and delivering those results demands more HR firepower and greater data visibility than the manual or homegrown processes and systems often used by mid-market organizations can deliver. On the other hand, most mid-market companies aren’t ready for the intricacies or expense of human capital management (HCM) systems designed for enterprise-level organizations.
The answer for forward-thinking HR leaders who want to boost their team’s capabilities and play a greater role in their company’s future is having core HR functionality designed into an integrated benefits administration solution.
Automated HR that delivers core HR features as part of its architecture — not as an afterthought or a separate, stand-alone module — gives HR leaders:
• The tools they need to better handle their administrative work
• The data and analytics necessary to better coordinate programs and more confidently make strategic decisions
• A user experience that makes life easier for HR and employees
The primary information management concern in the enterprise today is to ensure that the knowledge necessary to drive critical business processes is available where it needs to be, when it needs to be. The costs of failure to do this are high.