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Published By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
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ave, trendkite, marketing
    
TrendKite
Published By: IBM     Published Date: Nov 14, 2017
Data is the hottest topic in business today. In discussions that range from understanding performance to predicting future outcomes, data is at the core. However, data has a bad reputation. Because businesses have been collecting data for decades, the amount that we must analyze can seem insurmountable. Simply saying “data” is enough to conjure images of someone poring over a thick stack of spreadsheets, manually going through row after row to identify performance, trends and figure out what to do with them. This intimidating view is all too common.
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data, ibm, data insight, data analytics
    
IBM
Published By: Evident.io     Published Date: Sep 13, 2017
For enterprises that use the cloud, ensuring protection starts with understanding the layers that make up the components of the cloud stack. Paying attention to each layer and addressing their unique security needs, will only bolster your enterprise’s environment. With “16 Ways to Protect Your Cloud from Ransomware,” you’ll learn about the layers that make up the cloud stack and in turn, increase your enterprise's resistance to ransomware.
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Evident.io
Published By: Brightcove     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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Brightcove
Published By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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Oracle_Hospitality Hotels
Published By: Marketo     Published Date: Feb 07, 2017
Marketers are making leaps and bounds in their marketing maturity—from how they think about strategy to how they execute campaigns—and they are using technology to make it possible. This report, based on the responses from over 1,300 marketers, covers how marketers are practicing marketing today and highlights a few opportunities for them to act upon. Download the report to get the full results of our survey, including how marketers: Structure their global automation strategy Plan their MarTech stack strategy Use and scale their marketing channels Measure their impact
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martech, marketing, global automation, marketing benchmark
    
Marketo
Published By: UBM Technology     Published Date: Sep 05, 2017
IT leaders need a full stack of skills to survive and thrive in today's technologically driven world, and striking a balance between cost control and innovation is crucial.
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UBM Technology
Published By: Interop ITX     Published Date: Oct 20, 2017
IT leaders need a full stack of skills to survive and thrive in today's technologically driven world, and striking a balance between cost control and innovation is crucial.
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Interop ITX
Published By: Engagio     Published Date: Jun 28, 2018
ooking for an Account Based Marketing solution? Read The Forrester New Wave™: ABM Platforms, Q2 2018 2018 Forrester Wave Report to learn why Engagio was named a strong performer. Customers praised Engagio’s ability to orchestrate marketing and sales motions as well as the breadth and depth of its analytics and assessment capabilities. Read to discover: - The 14 ABM providers that matter the most and how they stack up - How to select the right technology partner for your ABM needs - The Forrester ABM platform evaluation criteria used - Why Engagio was named a Strong Performer
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Engagio
Published By: Gigamon     Published Date: Sep 11, 2019
CyberEdge Group’s sixth annual Cyberthreat Defense Report provides a penetrating look at how IT security professionals perceive cyberthreats and plan to defend against them. Based on a survey of 1,200 IT security decision makers and practitioners conducted in November 2018, the report delivers countless insights IT security teams can use to better understand how their perceptions, priorities, and security postures stack up against those of their peers. Notable Findings ? Cyberthreat trifecta. Of 11 categories of cyberthreats, malware is the greatest concern for responding organizations, followed closely by phishing and ransomware (see Figure 1). ? Healthy security budgets. The average security budget is increasing 4.9% in 2019 and represents 12.5% of an organization’s overall budget for IT. ? Threat hunting obstacle. The top inhibitor to achieving effective threat-hunting capabilities is the difficulty organizations are having implementing or integrating related tools. ? Security’s mos
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Gigamon
Published By: AppNeta     Published Date: Oct 28, 2013
This article explores a new approach to assuring web-based application performance and the three key capabilities you need to ensure exceptional application delivery and end-user experience.
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appneta, web application performance, web applications, application performance, deployment, latency, end user experience, response time
    
AppNeta
Published By: VMware AirWatch     Published Date: Mar 02, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware AirWatch
Published By: VMware AirWatch     Published Date: Mar 02, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware AirWatch
Published By: VMware AirWatch     Published Date: Mar 02, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware AirWatch
Published By: VMware AirWatch     Published Date: Mar 02, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware AirWatch
Published By: VMware AirWatch     Published Date: Mar 02, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware AirWatch
Published By: VMware AirWatch     Published Date: Mar 02, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware AirWatch
Published By: VMware     Published Date: May 10, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: • Seamless, secure end-user access to applications and files • Easy-to-use enterprise app store • Management security • Fully integrated infrastructure stack • Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware
Published By: Greenhouse     Published Date: Jan 25, 2017
Learn which recruiting metrics to track and see where you stack up against others. Download now to learn more.
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recruiting tips, recruiting software, recruiting strategy, applicant tracking, talent acquisition, recruiting metrics, recruiting data, talent metrics
    
Greenhouse
Published By: Cisco Umbrella EMEA     Published Date: Feb 06, 2019
The average company uses more than 50 security vendors. Firewalls, Web proxies, SIEM, Appliances & Third-party intelligence. The list goes on — and sometimes you still find your stack coming up short when it comes to securing users anywhere they access the internet. Strengthening your security stack doesn’t mean a massive overhaul or a loss of customization and control. Check out these 6 ways to amplify and extend your stack with cloud security from Cisco Umbrella.
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Cisco Umbrella EMEA
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