strategic insights

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Published By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
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martech, marketing technology, customer engagement, customer experience
    
Marketo
Published By: Bazaarvoice     Published Date: Aug 12, 2013
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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product insights, consumer engagement, business intelligence, consumer insights
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 17, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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social media, business insights, social media insights, social networks, consumer behavior
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Aug 01, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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bazaarvoice, marketing, social, insights, content, consumers
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Nov 05, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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bazaarvoice, business results, business insights, social segmentation, product innovation, consumer research, product enhancements, product performance
    
Bazaarvoice
Published By: SAP     Published Date: Jan 28, 2008
Many CFOs and the finance organizations they lead have started to take on new strategic roles within the enterprise. Their goal is to enforce stricter control processes to ensure legal and regulatory compliance, offer strategic insights into the internal and external business environment, and connect the business strategy with daily operations through performance tracking.
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apqc, spend management, cost control, cost, financial, financials, workforce, workforce management
    
SAP
Published By: G+     Published Date: May 17, 2011
Big pharma is approaching a perfect storm. G+ convened a panel of senior executives from a variety of industries for a meeting to share their best practices and strategic insights for doing business in emerging markets. Register to view this white paper.
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gerson lehrman group, best practices, emerging markets, business
    
G+
Published By: Group M_IBM Q1'18     Published Date: Dec 19, 2017
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
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cloud, database, hybrid cloud, database platform
    
Group M_IBM Q1'18
Published By: Group M_IBM Q1'18     Published Date: Jan 08, 2018
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
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cloud, database, hybrid cloud, database platform
    
Group M_IBM Q1'18
Published By: Quantcast     Published Date: Jul 16, 2013
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.
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customer acquisitions, audience insights, strategic insights, display advertising, quantcast, real-time bidding
    
Quantcast
Published By: T Systems     Published Date: Oct 05, 2018
Fortunately, the wait is over. Here at T-Systems, we have created a whitepaper that contains Gartner’s 2018 Strategic Roadmap for Networking report which provides you with a wealth of information and guidance. Not only does it offer impartial advice from a technological perspective but it also interweaves the equally important, but often neglected viewpoints from a skills, processes and cultural stance. We feel confident that you’ll agree that armed with this whitepaper and Gartner’s report which successfully combine highly relevant insights with precision accuracy - you will be able to lay a solid foundation for your own networking pathway. Being able to correctly identify where your current networking solutions are presently and compare these with what you need to develop these into; to realize your goal - is one area of many, where we feel Gartner’s report excels. So whether it is their gap analysis, identification of key trends, signposting of the pitfalls that even the most con
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T Systems
Published By: Oracle     Published Date: May 08, 2019
Oracle DBAs Share Insights about the Future of Cloud, Security, Artificial Intelligence, and Autonomous Computing. This year, in addition to canvasing analysts, pundits, and executives for their strategic insights, Oracle is interested in the tactical views, predictions, and opinions of master DBAs, database product experts, and Oracle ACE Directors. We gathered insights about database management, security, artificial intelligence, autonomous computing, and many other topics and cover how future trends will impact DBA careers during 2019, and beyond. The Intelligent Enterprise Era. Download predictions.
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Oracle
Published By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
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adobe, digital advertising, search engine marketing, sem, ctr, retail, cpc, social
    
Adobe
Published By: Workday     Published Date: Jul 19, 2017
It is an exciting and challenging time for CFOs as their role continues to evolve in a dynamic, everchanging business environment. To keep up with the pace of change and steer their companies toward growth, CFOs need to focus on strategic value and how they can support the broader organization. Driving growth, contending with an ever-evolving regulatory environment, delivering deeper and more-strategic business insights, and staying agile as demands change requires a new kind of finance organization. All of this change will continue to lead CFOs to look inward at their finance systems and evaluate if they can help support business demands today and in the future.
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cloud, cfo, financial systems, data insights, strategic value, organization optimization, file systems
    
Workday
Published By: Coupa     Published Date: Dec 14, 2018
Financial services firms are turning to Business Spend Management (BSM) as a Strategic Solution Beset by competitors and burdened by ever-shifting regulatory requirements, financial services firms are turning to cloud-based technology to gain better control over—and visibility into—spending. In the process, they are becoming fiercer competitors. Download this ebook for insights into how you can improve your organization's financial health and how: A cloud complete-BSM solution can track and measure all purchasing activities, identifying patterns that provide opportunities for negotiating discounts, and better managing risk To increase savings across source-to-contract, procure-to-pay, travel & expense management, as well as risk and supplier management Modern technology enables the finance function to take cost-management to a deeper level—without investing in IT infrastructure
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Coupa
Published By: Visier     Published Date: Nov 04, 2014
With workforce analytics, HR professionals can play a more pivotal role in their organizations to help direct senior management and hiring managers in connecting the dots between their company’s overall performance and their investment in their workforce. Workforce analytics empower HR professionals to shift from being an operational function to becoming more of a strategic role within their organization. Workforce analytics uncovers deep insights into workforce data by drilling down into the data and highlighting both patterns of success to be repeated and patterns of failure that could lead to risk and impact. Go from intuition- to fact-based workforce decision-making with this comprehensive guide to workforce analytics. This eBook includes advice on how to get started, tips to ensure successful implementation, and key recommendations for finding the right solution
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visier, workforce analytics, hr metrics, planning, human resources
    
Visier
Published By: Sage     Published Date: Jan 30, 2015
As organizations look for more ways to increase productivity and profitability, human resources departments are being asked to provide more strategic input to executives. Doing so requires tools that improve access to timely, accurate information for enhanced business decision making. If you don’t have a human resource management system (HRMS), HR can end up spending too much time on repetitive day-to-day tasks like paperwork while struggling to deliver meaningful workforce insights. The right HR management software can help the HR team increase control over employee data, optimize productivity, and take employee engagement to the next level, so you can deliver the future workforce your organization needs to succeed. This white paper discusses the five areas to keep in mind when evaluating solutions to find an HRMS that’s a good fit for your business.
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sage, hr management, hr software, hrms, hr team, evaluating solutions, human resources
    
Sage
Published By: IBM     Published Date: Apr 03, 2017
Businesses today certainly do not suffer from a lack of data. Every day, they capture and consume massive amounts of information that they use to make strategic and tactical decisions. Yet organizations often lack two critical capabilities when it comes to making the right decisions for the business: the ability to make accurate predictions about the future, and to then use those predicted insights in conjunction with organizational goals to identify the best possible actions they should take. The combination of predictive analytics and decision optimization provides organizations with the ability to turn insight into action. Predictive analytics offers insights into likely scenarios by analyzing trends, patterns and relationships in data. Decision optimization prescribes best-action recommendations given an organization’s business goals and business dynamics, taking into account any tradeoffs or consequences associated with those actions.
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predictive analytics, analytics, data analytics, financial marketing, market analytics, data resources, data optimization
    
IBM
Published By: Host Analytics     Published Date: Aug 01, 2017
There's a shift in the landscape of corporate performance management (CPM). The market is shifting to cloud-based vendors and moving companies like Host Analytics into the Leaders quadrants and shifting mega vendors out of it. We believe the 2017 Gartner Magic Quadrants for Financial and Strategic CPM reports are guaranteed to shake up the market and shape the coming year. These reports provide valuable insights into the latest market trends, the current Leaders, and key vendor evaluation criteria. Download the Gartner reports to learn: -Why cloud has become the preferred deployment model -Who the key vendors are and how they compare -Why mega vendors no longer dominate the market -Best practices in evaluating and selecting a vendor
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gartner mq
    
Host Analytics
Published By: Dell Software     Published Date: Apr 29, 2015
Read this Gartner report and learn how to align your business and technical requirements as well as your strategic considerations with platforms that support cloud integration. Plus, gain insights into the decision framework that can help you determine the best solution for your organization’s needs.
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cloud service integration, business and technical requirements, strategic considerations, decision framework, integration platforms
    
Dell Software
Published By: Micro Focus     Published Date: Jun 07, 2018
Technology leaders need to rethink strategic planning in the age of the customer. Technology strategies are too often just collections of loosely related project plans and too focused on tech project delivery milestones. Strategies designed “by IT, for IT” fail to engage business leaders and executives because they don’t explain how tech strategy leads to better customer experience and outcomes. This report explains how technology leaders can create a strategic tech plan that is customer-led, insights-driven, fast, and connected.
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Micro Focus
Published By: Brandwatch     Published Date: Jun 17, 2013
To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch
Published By: Falcon Social     Published Date: Oct 30, 2015
Stronger, more consistent experiences along the customer journey will build loyalty and customer lifetime value. A strategic look at improving across touchpoints—Download the Whitepaper. • Key touchpoints along the customer journey • Strategies for driving integration between departments • Examples and insights from leading companies
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cross-channel marketing, customer lifetime value, customer journey, customer loyalty, social media marketing, social media campaigns, social media management software, social media tool
    
Falcon Social
Published By: Host Analytics     Published Date: Aug 01, 2017
Cloud financial corporate performance management solutions help the office of finance manage the financial close and apply appropriate controls throughout the accounting cycle. Application leaders should use this Magic Quadrant to identify vendors that are a good match for their business needs. The 2017 Gartner Magic Quadrant for Strategic CPM solutions provides valuable insights into the latest market trends, the current Leaders, and key vendor evaluation criteria. Download the Gartner report to learn: Why cloud has become the preferred deployment model Who the key vendors are and how they compare Why mega vendors no longer dominate the market Best practices in evaluating and selecting a vendor
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Host Analytics
Published By: Datorama     Published Date: Aug 26, 2014
The extreme complexity of today’s marketing landscape, combined with the abundance of choices available to consumers, means marketers need to approach each marketing decision as intelligently as possible. Download this whitepaper to learn how marketers can utilize omni-channel analytics to garner strategic insights and guide them in the decision making process.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Datorama
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