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Keeping the Event in Event Marketing

Published By: ICC Decision Services
ICC Decision Services
Published:  Feb 18, 2008
Length:  18 pages

In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.



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