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IDC: Information as a Service

Published By: IBM
Published:  Mar 28, 2008
Length:  14 pages

As the old adage says, "Information is power." The ability of an organization to best understand the behaviors and needs of its customers and partners, manage effective processes with timely insight, target new opportunities, and ensure that it is operating in a compliant and financially responsible manner on a day-to-day basis provides a foundation for innovation and success, let alone its survival.