> AcquireWeb > Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser

Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser

Published By: AcquireWeb
AcquireWeb
Published:  Apr 07, 2008
Length:  1 pages

This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.



Tagsacquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail