> Aprimo, Inc. > Marketing Productivity Redefined

Marketing Productivity Redefined

Published By: Aprimo, Inc.
Aprimo, Inc.
Published:  Dec 19, 2008
Length:  4 pages

While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.

Tagsaprimo, marketing productivity, marketing value chain, marketing execution, marketing efficiency