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The Economic Necessity of Customer Service

Art Technology Group, Inc
Published:  Feb 02, 2009
Length:  12 pages

Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?

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