> ICG Commerce > Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach

Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach

Published By: ICG Commerce
ICG Commerce
Published:  Jan 28, 2008
Length:  10 pages

A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.



Tagsseo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords