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Who Are My Best Customers? Get Greater Value From Your Customer Database.

Published By: SPSS
SPSS
Published:  Jun 29, 2009
Length:  12 pages

This paper will focus on how a company might identify its best customers, but the same process could be used for other customer segments.



Tagsspss, customer management, consumer behavior, customer retention, crm, customer service, cost-effective strategies, customer database