> ClickSquared > Interactive Relationship Marketing: Clicking with Customers through a fluid Lifecycle

Interactive Relationship Marketing: Clicking with Customers through a fluid Lifecycle

Published By: ClickSquared
ClickSquared
Published:  Jul 07, 2009
Length:  12 pages

Learn how by achieving a 360-degree view of customer interests, markets can achieve unprecedented levels of: *Personalization, *Timing, *Relevance, *Cost-efficiency, *Accountability



Tagsclicksquared, interactive relationship marketing, lifecycle, irm, web 2.0, granular personalization, analytical marketing models, database marketing