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Data Quality: A Survival Guide to Marketing.

Published By: SAP Inc.
SAP Inc.
Published:  Jul 28, 2009
Length:  20 pages

In this paper, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data.



Tagssingle platform, data integration, data quality, quality management, soa, architecture, soa, sap businessobjects data services