> TRUSTe > The ROI of Trust: Building Business Success in an Era of Privacy and Trust Concerns

The ROI of Trust: Building Business Success in an Era of Privacy and Trust Concerns

Published By: TRUSTe
TRUSTe
Published:  May 06, 2010
Length:  6 pages

As people move more of their lives online, we are entering an era where trust becomes perhaps the most critical component of a company's brand. Can I trust they will safeguard my identity and private information? Can I trust they are who and what they say they are? This whitepaper will explore how business leaders like yourself can align trust, credibility and privacy processes in your organization-and your company's broader ecosystem-into a Business Integrity Strategy.



Tagstruste, roi, privacy, trust, credibility, business integrity strategy, identity