> Jigsaw > Crafting Messages that Sell: How to Build Your Value Proposition & Create a Competitive Advantage

Crafting Messages that Sell: How to Build Your Value Proposition & Create a Competitive Advantage

Published By: Jigsaw
Jigsaw
Published:  May 12, 2010
Length:  12 pages

In sales and marketing - only two things matter: •Getting people's attention, and •What you tell them when you have it The vast majority of investments and attention are paid to the 1st - whether it's lead gen, demand gen, direct mail, SEO, Google Adwords, cold calling, or other things. Once you get a prospect's attention, what do you tell them? Our workbook will help you not only 'get' this concept, but provides practical steps for you as you build your message.



Tagsjigsaw, value proposition, messages, sales, marketing, seo, google, adwords