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Creating Competitive Advantage in Demanding Retail Environments

Published By: CommercialWare
CommercialWare
Published:  Feb 28, 2007
Length:  10 pages

This paper explores what cross-channel transparency looks like through the consumer's eyes, the costs retailers incur by maintaining the status quo, and key steps retailers need to consider as they undertake cross-channel initiatives.



Tagsas/400, web sphere, customer relationship management, customer service, ebusiness, enterprise software, supply chain management, manufacturing